Affective Software
Affective Software, Inc. (dba Gottman Inc.) combines the Gottman Method of couples therapy with AI/ML software to deliver relationship assessments and interventions via the Gottman Connect telehealth platform, serving licensed mental health clinicians, therapy training organizations, and couples seeking relationship support worldwide.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Affective Software does
Affective Software, Inc., doing business as Gottman Inc., is a Seattle-based software company that combines the Gottman Method of couples therapy with software, artificial intelligence, and machine learning to deliver relationship assessment tools and intervention exercises on smartphones, tablets, and computers. The company's core technology platform is the Gottman Connect telehealth portal, which hosts the Gottman Love Lab (a multimodal analysis engine combining video, audio, and physiological data from couples), the Gottman Relationship Checkup (a digital self-report assessment), and the Gottman Coach (a digital coaching tool). The underlying science is the proprietary Gottman Method developed by Drs. John and Julie Gottman over 45+ years of research, codified into the Sound Relationship House Theory and the Specific Affect Coding System. The company holds 19 granted patents and trademarks on the Gottman Method, Sound Relationship House, and "The Art and Science of Love." On February 14, 2023, Affective Software acquired The Gottman Institute, merging to form the unified Gottman Inc. entity.
The business operates a hybrid B2B/B2C model with three primary revenue streams: (1) software subscriptions to the Gottman Connect platform for clinicians; (2) clinical training and certification programs in the Gottman Method, with 55,000+ clinicians trained worldwide; and (3) couples workshops ("The Art and Science of Love") and take-home training materials sold direct-to-consumer, with 100,000+ couples served. The go-to-market motion is multi-channel: enterprise sales to mental health providers (clinicians, therapists, counselors), product-led self-serve access via the telehealth portal, community-led growth through the 55,000-clinician training network, and event-driven live workshops. Customer segments are horizontally segmented into mental health clinicians (primary), couples seeking relationship support (primary), and therapy training organizations. The company is privately held with no disclosed external funding.
The company is led by co-founders Rafael Lisitsa (President & CEO, Microsoft veteran and 17-patent author), Dr. John Gottman (Chief Scientist, 200+ academic articles, 45+ books), Dr. Julie Gottman (Chief Psychologist), and Dr. Vladimir Brayman (CTO, ex-Webtrends Chief Scientist, ML/AI expert), supported by a C-suite of senior Microsoft alumni (CRO, Acting CMO, Chief AI Trust Officer, CBDO) and additional executives. The company maintains HIPAA, COPPA, and CCPA compliance postures and integrates with Stripe, Authorize.Net, and Google Analytics.
Affective Software firmographics
Firmographics- Name
- Affective Software
- Legal name
- Affective Software, Inc.
- Website
- https://affectivesoftware.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affective Software, Inc. (dba Gottman Inc.) combines the Gottman Method of couples therapy with AI/ML software to deliver relationship assessments and interventions via the Gottman Connect telehealth platform, serving licensed mental health clinicians, therapy training organizations, and couples seeking relationship support worldwide.
- Ownership category
- akta.pro rank
Affective Software industry classification
Industry- Product category
- Mental Health Software / Couples Therapy Platform
- NAICS
- Computer Systems Design and Related Services (54151), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
Keywords
Where Affective Software is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Affective Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions (Gottman Connect): Subscription-based access to the Gottman Connect telehealth platform providing relationship assessment tools, Love Lab functionality, and coaching on smartphones, tablets, and computers.
- Clinical Training & Certification: Training programs for mental health clinicians in the Gottman Method. Over 55,000 clinicians trained worldwide.
- Couples Workshops & Materials: Live workshops ('The Art and Science of Love') and take-home training materials for couples seeking relationship improvement.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Affective Software product offering
Product offeringCore offering
Affective Software develops and licenses the Gottman Connect telehealth platform and related digital tools (Gottman Love Lab, Gottman Relationship Checkup, Gottman Coach) that translate the Gottman Method of evidence-based couples therapy into software accessible on smartphones, tablets, and computers. The company sells subscriptions and licenses to mental health clinicians, therapists, and counselors for use with their client couples, while also offering direct-to-consumer workshops and training materials. The platform combines 45+ years of relationship research with AI/ML to deliver relationship assessments and intervention exercises.
Product overview
Affective Software is a technology company that combines the Gottman Method couples therapy with cutting-edge software, AI, and Machine Learning. The core offering consists of the Gottman Connect telehealth portal (which delivers assessments and the Love Lab), along with sub-products including the Gottman Relationship Checkup and Gottman Coach. On February 14, 2023, Affective Software acquired The Gottman Institute, merging to form Gottman Inc., creating a unified platform that makes the Gottman Method accessible globally via smartphones, tablets, and computers.
Differentiator
Problem solved
Functional benefit
Brands
- Gottman Connect: Telehealth portal providing access to the Gottman Love Lab and relationship assessment services via mobile devices.
- Gottman Relationship Checkup
- Gottman Love Lab
- Gottman Coach
Products and services
- Gottman Connect Telehealth portal that delivers the Gottman Method assessments and the Love Lab analysis to clinicians and couples via web and mobile platforms. Provides subscription-based access to relationship assessment tools, Love Lab functionality, and coaching on smartphones, tablets, and computers.
- Gottman Love Lab The world's first multimodal lab for empirical analysis of diverse relationships, combining video, audio, and physiology data from real couples with sophisticated mathematical analyses to provide 'X-ray vision' into relationship dynamics. Available via Gottman Connect as a mobile-accessible portable version.
- Gottman Relationship Checkup Digital assessment tool for couples that evaluates relationship health and provides actionable insights based on Gottman Method research, delivered on smartphones, tablets, and computers.
- Gottman Coach Digital coaching tool that delivers intervention exercises and guidance to couples based on assessment results and the Gottman Method.
- The Gottman Method (Therapy Methodology) Research-based couples therapy approach developed by Dr. John and Dr. Julie Gottman, delivered through Affective Software's technology platform. Includes the Sound Relationship House Theory, Specific Affect Coding System, and clinical intervention methods.
- Clinician Training and Certification Program Training and certification programs for mental health clinicians in the Gottman Method, delivered globally with over 55,000 clinicians trained worldwide.
- The Art and Science of Love Workshops Live in-person workshops for couples conducted by The Gottman Institute, designed to strengthen happy relationships and repair troubled ones, with take-home training materials available.
Quantifiable outcome
- Over 55,000 clinicians trained worldwide in Gottman Method
- +4 more outcomes
Companies that use Affective Software
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Affective Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
Affective Software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Gottman InstitutecoreOn February 14, 2023, Affective Software announced acquisition of The Gottman Institute. The two companies joined and are now known as Gottman Inc. This merger combines the Gottman Method science and research with Affective Software's technology capabilities to make relationship therapy accessible globally.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Affective Software competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Affective Software social profiles
Digital presenceAffective Software compliance and trust
Trust signalCompliance3 records
Affective Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affective Software leadership team
Management profileNumber of profiles
Profiles11 records
Affective Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
Affective Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affective Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affective Software
What does Affective Software do?
Affective Software develops and licenses the Gottman Connect telehealth platform and related digital tools (Gottman Love Lab, Gottman Relationship Checkup, Gottman Coach) that translate the Gottman Method of evidence-based couples therapy into software accessible on smartphones, tablets, and computers. The company sells subscriptions and licenses to mental health clinicians, therapists, and counselors for use with their client couples, while also offering direct-to-consumer workshops and training materials. The platform combines 45+ years of relationship research with AI/ML to deliver relationship assessments and intervention exercises.
Is Affective Software a public or private company?
Affective Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affective Software founded?
Affective Software was founded in 2018. It employs 11 to 50 people.
Where is Affective Software based?
Affective Software is headquartered in Seattle, United States, in the North America region.
How does Affective Software make money?
Three revenue lines are on record. Software Subscriptions (Gottman Connect) is the primary driver. The others are clinical Training & Certification and couples Workshops & Materials.
Does Affective Software have an API?
No public API is recorded for Affective Software.
What industry is Affective Software in?
Affective Software's product category is Mental Health Software / Couples Therapy Platform. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 54151 and its SIC code is 7372.