What Heritage Capital Group does

Heritage Capital Group is a privately held, FINRA-registered middle-market investment banking and financial advisory firm headquartered in Jacksonville, Florida, with a secondary office in Savannah, Georgia. Founded in 1983, the firm has accumulated 42+ years of transaction and advisory experience, with senior advisors collectively responsible for transactions representing $19 billion in aggregate value, ranging from $1 million up to $1.1 billion, and concentrating in the $10-200 million deal-size band. Heritage serves private business owners, founders, and financial advisors across the U.S., delivering M&A advisory (buy-side, sell-side, divestitures), business valuations, debt and equity capital raises, corporate restructurings, exit planning, and strategic consulting services.

The firm operates a senior-advisor-led engagement model in which approximately sixteen highly experienced advisors — including former NYSE-company executives, a retired Navy Vice Admiral, and senior corporate development leaders from Florida Blue, Black Knight, and FIS — work directly with clients through every stage of the transaction lifecycle. Heritage's underlying technology consists of proprietary financial-modeling software and discounted cash flow analysis rather than a platform product; its core differentiation comes from human judgment, sector expertise across at least twelve industry verticals, and global reach through its founding membership in Oaklins International (800 dealmakers, 60 offices, 40 countries).

Heritage generates revenue primarily through success fees on closed M&A transactions, supplemented by monthly retainers during capital-raising preparation phases, fixed fees for select consulting engagements, and hourly or monthly retainer pricing for longer-duration value-enhancement work. Deal flow is overwhelmingly referral-driven, supported by a content marketing, newsletter, industry-association, and earned-PR marketing mix. The firm is owner-operated under CEO Bill Sorenson with no disclosed parent, private equity, or venture capital ownership, and continues to expand its team through targeted Principal-level hires in adjacent sectors such as automotive and TMT.

Name

Heritage Capital Group

Legal name

Heritage Capital Group, Inc.

Website

https://heritagecapitalgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Capital Group is a privately held, FINRA-registered middle-market investment banking and financial advisory firm serving private business owners across the U.S. with M&A advisory, valuations, capital raises, exit planning, and strategic consulting, leveraging Oaklins International's global network.

Ownership category

akta.pro rank

Product category

Middle-Market Investment Banking & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)

SIC

Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Middle market investment banking
• Mergers and acquisitions advisory
• Business valuation services
• Capital raising advisory
• Exit planning services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. M&A Advisory Fees: The firm charges success fees upon the close of M&A transactions. The firm also charges monthly retainers for preparation phases of capital raising engagements and fixed fees for certain consulting services. For longer-term consulting projects, fees are structured on a monthly retainer or hourly basis.
2. Strategic Consulting: Fixed fee basis for some consulting services; monthly retainer or hourly basis for longer-term value enhancement engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Heritage Capital Group is a FINRA-registered middle-market investment banking and financial advisory firm that delivers senior-advisor-led services across mergers and acquisitions (buy-side and sell-side), business valuations, debt and equity capital raises, corporate restructurings, exit planning, and strategic consulting. Engagements are supported by proprietary valuation methodologies (DCF, comparable transactions) and the firm's founding membership in Oaklins International, providing access to 800 dealmakers in 40 countries.

Product overview

Heritage Capital Group is a middle-market investment banking and financial advisory firm offering a unified suite of advisory services rather than a software product platform. The core offering consists of advisory services for mergers and acquisitions, business valuations, capital raises, corporate restructurings, exit planning, and strategic consulting. Services are delivered through senior advisors with decades of transaction experience who work directly with clients throughout engagements. The firm is a FINRA-registered broker-dealer and member of Oaklins International, providing global reach while maintaining local presence through offices in Jacksonville, FL and Savannah, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling A Business (Sell-Side M&A Advisory) End-to-end sell-side advisory services for private business owners, including preparing marketing materials, identifying strategic and financial buyers, managing the sale process, and negotiating optimal terms. Targeted at middle-market private business owners preparing to exit or transition their companies.
• Buying A Business (Buy-Side M&A Advisory) Buy-side advisory services including identifying acquisition targets, conducting preliminary screenings, negotiating letters of intent, managing due diligence, and facilitating transaction closings. Designed for middle-market companies pursuing growth through acquisitions.
• Business Valuations Comprehensive valuation services using discounted cash flow (DCF) analysis, comparable transaction analysis, and proprietary software to determine fair market value of businesses. Provided to private companies, owners, and advisors needing objective valuation.
• Raising Capital (Debt and Equity Capital Raises) Capital raising services to help businesses secure debt, equity, or hybrid financing through connections with institutional investors, private equity groups, and other capital sources. Includes arranging debt financing, equity placements, mezzanine financing, and structuring capital transactions.
• Strategic Consulting Strategic consulting services focused on improving business performance, modeling financials, reviewing capital structure, analyzing operations, and examining organizational structure to increase enterprise value. Provided to private business owners seeking to grow or reposition their companies.
• Improving Business Performance Advisory services aimed at improving company operations, profitability, and enterprise value through analysis, process improvements, and strategic initiatives. Targeted at private companies preparing for sale or pursuing growth.
• Exit Planning Comprehensive exit planning services including preparing companies for sale, identifying optimal exit timing, structuring transactions, and managing generational business transitions. Designed for private business owners planning their eventual departure.
• Restructure & Reorganize (Corporate Restructuring) Corporate restructuring and reorganization advisory services to help companies optimize capital structure, improve operations, and address financial challenges. Targeted at middle-market companies needing to reposition or address financial difficulties.

Quantifiable outcome

• Sellers using an investment banker achieved 20% higher pricing multiples than FSBO approach (Mercer Capital study)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oaklins InternationalcoreStrategic or Co-development PartnerHeritage Capital Group is a founding member of M&A International Inc., now Oaklins International. This partnership provides access to 800 dealmakers in 60 offices in 40 countries worldwide. The firm communicates daily with colleague firms, maintaining up-to-the-minute market and transaction trends across every economic region globally. This enables Heritage to bring international reach to domestic transactions and facilitate cross-border M&A.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Houlihan Lokey: Large global investment bank with deep middle-market M&A, valuation, and capital markets advisory practices. Comparable because it serves middle-market private business owners with the same core services as Heritage (M&A, valuation, capital raises), though at a much larger scale and broader geographic footprint.
• Raymond James Investment Banking: Large diversified financial services firm with a middle-market M&A and capital raising advisory practice. Comparable because its middle-market arm serves the same private business owner client base on M&A, valuation, and capital raises, though it operates as part of a much larger retail wealth management platform.
• Robert W. Baird & Co. Diversified middle-market investment bank and wealth manager with a substantial M&A advisory practice for private and family-owned businesses. Comparable because it serves the same middle-market client base on M&A and capital raising, particularly in industrials and business services, though with broader institutional capabilities.
• Stifel Financial Corp. Large full-service brokerage and investment bank with a middle-market advisory practice. Comparable because its middle-market group competes with Heritage for M&A advisory mandates from private business owners, particularly in healthcare, industrials, and consumer sectors.

Direct peers

• Lincoln International: Global middle-market investment bank specializing in M&A advisory and private capital raising for transactions typically in the $50M-$1B+ range. Comparable because it directly competes with Heritage for middle-market sell-side and buy-side mandates, uses a similar senior-advisor-led boutique model, and serves private business owners across diversified sectors.
• Brown Gibbons Lang & Company: Middle-market M&A advisory and capital markets firm headquartered in the U.S. Comparable because it directly competes with Heritage for sell-side mandates from private business owners in the $10-200 million transaction range, with similar sector coverage in industrials, consumer, and business services.
• Benchmark International: Boutique M&A advisory firm focused on transactions generally below $100 million in enterprise value. Comparable because it serves private business owners on sell-side mandates in similar value ranges to Heritage's smaller end of deal sizes, using a senior-advisor-driven boutique model.
• Clearspring Capital Advisors: Boutique middle-market M&A advisory firm serving private business owners on sell-side and buy-side transactions. Comparable because it is a direct competitor to Heritage in the lower-to-middle market range with a similar senior-advisor-led boutique service model.
• Livingstone Partners: Global middle-market M&A advisory firm serving private and corporate clients. Comparable because it directly competes with Heritage on middle-market sell-side and buy-side mandates with a similar sector-specialist boutique approach.

Emerging players

• Crowe Capital Markets: Middle-market investment banking and capital markets advisory arm of Crowe LLP. Comparable because it offers M&A advisory and capital raising to middle-market private businesses in a similar transaction size range, leveraging an accounting firm relationship network akin to Heritage's advisor referral ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/heritagecapitalgroup
• LinkedInlinkedin.com/company/heritage-capital-group
• Facebookfacebook.com/heritagecapitalgroupjax

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Capital Group