What Evoke does

Evoke (legal entity CJ Communications BV, founded 2016) is a Brussels-headquartered B2B public relations and content marketing agency serving technology, industrial/logistics, and automotive companies across the Benelux region. Co-founded by Corneel Haine and Jesse Huybrechts, the firm operates from offices at Havenlaan 86C, Tour & Taxis, Brussels, and is a member of the Automotive PR global network, which gives it on-demand reach into 30+ partner agencies for cross-border campaigns. Its service portfolio spans press relations, content marketing, media training, crisis communications, video content, and survey-based PR, delivered through dedicated account teams under retainer and project-based engagements.

The underlying "technology" of the firm is non-proprietary: there is no software product, platform, or AI system disclosed. Operational infrastructure consists of a Prezly-hosted newsroom (news.evokepr.be), standard analytics, and cloud tooling referenced in its GDPR notice. The agency's productive assets are its ~10-person team of PR specialists and the journalist/trade-press relationships they have cultivated, anchored by founder Corneel Haine's tech PR track record dating to 2005.

The business model is classic professional services: revenue is generated through monthly retainers and project-based fees, priced on custom quotations rather than published tiers. Customer acquisition is sales-led, combining direct outreach, founder relationships, referrals and word-of-mouth, reinforced by a published case-study library and an active insights/newsroom content engine. The client base spans roughly 30+ named enterprises (Siemens, Workday, Chevron, SAP, Goodyear, Land Rover, SANS Institute, Hologic, Webfleet, DSV, Febiac) alongside SME and startup engagements (Einride, Cascador Health, Maison Sport, TeRoco, MyPitch). The firm is privately held and bootstrapped, with no disclosed funding rounds, parent company, or M&A activity.

Name

Evoke

Legal name

CJ Communications BV

Website

https://evokepr.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Evoke is a Brussels-based B2B PR and content marketing agency serving technology, industrial/logistics, and automotive companies across the Benelux region via retainers and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Services: Evoke generates revenue through professional PR services including press relations, content marketing, media training, and strategic communications. Services are typically offered through retainer agreements and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Evoke is a Benelux B2B public relations and communications agency that provides press relations, content marketing, media training, and crisis communications to technology, industrial, and automotive companies. Services are delivered through dedicated account teams on retainer and project-based engagements, with a focus on securing media coverage, thought-leadership positioning, and strategic communications support for product launches and market entries.

Product overview

Evoke is a Benelux PR agency specializing in press relations and content marketing for technology, industrial, and automotive companies. The agency operates as a single-service consultancy offering PR support, content creation, media training, video content, and crisis communications rather than a multi-module product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services
• Content Marketing
• Media Training
• Crisis Communications

Quantifiable outcome

• FTI And& Leuven festival attracted 23,000 visitors, exceeding target of 18,000 by 27%
• +2 more outcomes

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, supporting and project-based.

• Automotive PRcoreChannel Partner/ Reseller/ DistributorEvoke is a member of the Automotive PR global network, a worldwide network of agencies specialized in logistics, automotive and technology. This membership provides access to 30+ agencies worldwide for European or global PR campaigns, and establishes Evoke as the reference for automotive clients in Belgium and Luxembourg.
• PrezlysupportingTechnology or IntegrationPrezly provides the newsroom platform (news.evokepr.be) for Evoke to distribute press releases and articles. Prezly BV, based in Leuven, acts as data processor for the company's press contact management.
• FTI And&project-basedStrategic or Co-development PartnerCollaborative PR campaign partnership with FTI And& Leuven for their technology festival, focused on healthcare innovation accessibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Speakup: Brussels-based B2B tech PR agency with similar vertical focus on technology, SaaS, and innovation clients in the Benelux market. Directly comparable boutique tech-PR competitor.
• Bepublic: Belgian PR agency specializing in technology, healthcare, and B2B communications, headquartered in Belgium. Closely comparable in vertical specialization, team size, and Benelux focus.
• LEWIS Communications: Global PR and integrated marketing agency with strong Benelux presence and tech/industrial vertical coverage. Comparable B2B PR service model with broader geographic footprint.
• Hotwire: Global technology PR and communications agency with European offices. Direct peer in tech-vertical PR services and B2B press relations delivery model.
• FINN Partners: Global independent PR and integrated marketing agency with strong technology and industrial practices. Comparable vertical specialization in tech and B2B communications.
• Archetype: Global tech-focused PR and marketing agency serving enterprise technology and B2B clients. Comparable in technology vertical focus and boutique-to-mid-size service delivery.

Broad incumbents

• Edelman: World's largest independent PR firm with broad sector coverage including technology, automotive, and industrial. Represents a major global incumbent competing for the same enterprise retainers.
• FleishmanHillard: Global communications network with technology, automotive, and healthcare practices. Competes for enterprise PR mandates with broader portfolio and global scale than Evoke.
• Ogilvy PR: Global creative and communications network with significant PR capabilities and tech/automotive clients. Broader offering including advertising, but competes directly for integrated communications mandates.
• Publicis Groupe Belgium: Holding group operating multiple communications agencies in Belgium including Leo Burnett, MSL, and Saatchi & Saatchi. Already an Evoke client for award-winning PR; represents the broader incumbent landscape Evoke competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evokepr
• LinkedInlinkedin.com/in/corneel-haine-11b7237
• Xx.com/evoke_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evoke