Evosport AB

What Evosport AB does

Evosport AB is a privately held Swedish venture company founded in 2011 and headquartered in Piteå, Sweden, operating the Oxdog sports equipment brand. The company designs, develops and sells floorball and padel equipment, along with performance sportswear, targeting competitive and recreational floorball players, padel players, goalkeepers and general sports consumers across primary segments including elite, talent and junior levels. Its product portfolio spans floorball sticks and blades, complete goalie protective systems (helmets, gloves, shirts, pants, kneeguards, elbow guards, shoes), padel rackets across multiple families, sports bags and accessories, and athletic apparel.

Oxdog's product strategy is anchored on a portfolio of proprietary, branded technologies rather than generic OEM manufacturing. These include the Triad Blade (three integrated carbon plates), CPB Carbon blade reinforcement, HST (High Speed Technology) and HES (High Energy Shaft) stick shafts, ART (ActiveReboundTechnology) for goalie apparel, SPS (Shoulder Protection System), SAS (Shield Adjustment System), STEP Frame Technology, FSL (FastShootLight) blade construction, DRYFAST moisture-wicking textile treatment, and the X2 Goalie Shoe construction. The XGUARD helmet line carries CE/IFF safety certification, enabling regulated sale in safety-conscious markets.

Evosport distributes products through a hybrid model of global sports retail store partnerships and a direct-to-consumer e-commerce storefront on oxdog.net, with a dedicated retailer login portal supporting wholesale ordering. Go-to-market is reinforced by sponsorships of elite and talent floorball and padel players and teams, positioning the brand within the competitive communities it serves. An early-stage 2012 funding round from Almi Invest and Partnerinvest Norr is the only disclosed capital event, and the company remains privately held under co-founder and CEO Joacim Bergström with a reported headcount in the 1-10 range.

Name

Evosport AB

Legal name

Evosport AB

Website

https://oxdog.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Evosport AB is a Swedish sports equipment company that designs, develops and sells floorball and padel gear plus performance sportswear under the Oxdog brand, serving competitive and recreational athletes through global sports retail stores and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Sports equipment (floorball and padel)

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industries

Racquet Bags, Cases & Storage Retail (CRAMAFAG), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Floorball equipment
• Padel rackets
• Goalie protective gear
• Athletic sportswear
• Carbon blade technology

Headquarters

HQ city

Piteå

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Sports Equipment Sales: Revenue generated from the sale of floorball sticks, blades, goalie equipment, padel rackets, bags, balls, grips, accessories, and sportswear products through retail partners and direct sales.
2. Sportswear Sales: Sale of sports apparel including shirts, shorts, hoodies, jackets, pants, vests, socks, caps, and accessories under the Oxdog brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Evosport AB designs, develops and sells sports equipment and apparel under the Oxdog brand for floorball, padel and general sportswear. The product portfolio includes floorball sticks and blades, complete goalie protection (helmets, gloves, shirts, pants, knee/elbow guards, padded shorts), padel rackets, bags, balls, grips, accessories, and athletic apparel. The company differentiates through proprietary carbon-reinforcement and material technologies (Triad Blade, HST, HES, CPB, ART, SPS, SAS, DRYFAST) and sells through quality sports retailers and its own e-commerce site.

Product overview

Evosport AB operates the Oxdog brand, a sports equipment company specializing in Floorball and Padel products. The product portfolio is organized into three main categories: Floorball (including sticks, blades, and complete goalie equipment), Padel (rackets, bags, textiles, balls, and accessories), and Sportswear (athletic apparel with DRYFAST technology). The Floorball offering centers on high-performance sticks with proprietary technologies like HST (High Speed Technology), HES (High Energy Shaft), and ART (Active Rebound Technology), complemented by the innovative Triad blade featuring triple carbon plates. The Goalie Equipment line includes helmets (XGUARD - CE/IFF approved), gloves (X2 Silicon/Skin), shirts with SPS and SAS systems, pants, and protective gear. The Padel line features diamond-shaped rackets across Ultimate, Hyper 2.0, Pure, and Classics families targeting different player levels. Sportswear includes performance apparel with DRYFAST moisture management technology.

Differentiator

Problem solved

Functional benefit

Brands

• Oxdog: Sports equipment brand specializing in floorball, padel, and sportswear products including sticks, blades, rackets, protective gear, bags, and apparel.

Products and services

• Oxdog Floorball Sticks Floorball sticks for elite, talent, and junior players featuring proprietary HST (High Speed Technology), HES (High Energy Shaft), and other shaft technologies for shot velocity, responsiveness, and control.
• Oxdog Floorball Blades Floorball blades with various concavity levels and technologies including CPB Carbon and the Triad blade with three integrated carbon plates for control and shooting performance.
• Oxdog Goalie Equipment Complete line of goalie protective gear including XGUARD helmets (CE/IFF approved), X2 Silicon/Skin gloves, X2 goalie shirts with ART and SPS/SAS systems, goalie pants, knee and elbow guards, and padded shorts.
• Oxdog Padel Rackets Padel rackets across multiple families (Ultimate, Hyper 2.0, Pure, Classics) with diamond shapes, medium and top balance options, and varied foam types targeting different skill levels.
• Oxdog Padel Bags Padel equipment bags including thermo bags, totes, and backpacks designed for transporting rackets and gear.
• Oxdog Sportswear Athletic apparel including shirts, shorts, hoodies, jackets, long pants, vests, socks, and headwear featuring DRYFAST moisture-wicking technology for breathability and comfort during activity.
• Oxdog Sports Bags and Stick Bags Versatile sports bags and compact stick bags (including BOOST bags) with adjustable straps, shoe compartments, and multiple carrying options in junior and senior sizes.
• Oxdog Floorball and Padel Balls Floorball balls and padel balls sold as consumable equipment for training and match play.
• Oxdog Grips Replacement grips for floorball sticks and padel rackets.
• X2 Goalie Shoe Pro-level goalie shoe with X2 construction (one-piece lace guard, reinforced heel cup, fully stitched sole) for quick moves, maximum protection, and durability.
• Oxdog Floorball and Padel Accessories Accessory items including grips, replacement parts, and supporting gear for floorball and padel play.

Quantifiable outcome

• Triad blade delivers maximum stiffness with lightweight performance through three integrated carbon plates

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Sports Retail PartnerscoreChannel Partner/ Reseller/ DistributorOxdog distributes products through a network of sports retail stores. The company references their products being available through the best sports stores, indicating selective partnerships with quality sporting goods retailers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Head: Global sports equipment major with a dedicated padel racket range. Competes with Oxdog in padel but also spans tennis, ski, and winter sports with far greater scale.
• Adidas: Global sportswear and equipment giant that has expanded into padel rackets and apparel. Competes broadly with Oxdog's sportswear line and increasingly with its padel equipment offering.
• Babolat: Established French racquet sports brand with a growing padel racket line. Competes with Oxdog in padel but operates across tennis, badminton, and padel with much broader global distribution.
• Wilson Sporting Goods: Global sporting goods brand with an active padel racket and accessories line. Competes with Oxdog in padel while serving tennis, basketball, and many other categories.

Direct peers

• Salming: Swedish sports brand with historic strength in floorball sticks, blades, shoes, and apparel. Competes head-to-head with Oxdog in Nordic floorball retail and has expanded into running and other sports.
• Zone Floorball: Danish floorball equipment specialist offering sticks, blades, and accessories. Comparable product range and channel approach to Oxdog's floorball business.
• Fat Pipe: Finnish floorball brand producing sticks, blades, and grips with proprietary shaft and blade technologies. Closely comparable to Oxdog in scale, Nordic origin, and tech-led positioning.
• Unihoc: Swedish floorball equipment manufacturer producing sticks, blades, and goalie gear. Direct Nordic competitor to Oxdog in the floorball category with overlapping product lines and similar retail distribution.
• Bullpadel: Spanish padel specialist brand producing rackets, footwear, and accessories. Comparable padel-only focus to Oxdog's padel category and a key competitor in European padel retail.
• NOX: Padel-focused equipment brand producing rackets, bags, and accessories. Direct competitor to Oxdog's padel line with similar target customer and category specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OXDOGFloorball
• Facebookfacebook.com/oxdog
• LinkedInlinkedin.com/company/oxdog

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evosport AB