S10 Entertainment
S10 Entertainment is a full-service entertainment company operating across artist management, music publishing, recorded music, live entertainment, and intellectual property, serving recording artists, songwriters, and producers from offices in Los Angeles, New York, Miami, and Tokyo as part of Avex Music Group.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What S10 Entertainment does
S10 Entertainment is a full-service entertainment company founded in 2017 by Brandon Silverstein, operating across five core verticals: artist management, music publishing, recorded music, live entertainment, and intellectual property / ventures. The company serves recording artists, songwriters, and producers, with a stated roster that includes publishing writer Kamal Wilson (co-writer of Kehlani's GRAMMY-winning 'Folded') and British pop artist Absolutely (Abby-Lynn Keen), whose releases are distributed through a licensing deal with Epic Records. S10's intellectual property strategy includes the acquisition of producer 'infamous' catalog — which holds rights to Teddy Swims' 'Lose Control' — and a global publishing partnership with Bruno Mars.
In 2025, Japanese entertainment conglomerate Avex Inc. acquired a majority stake in S10, forming Avex Music Group (AMG) as Avex's global music division. Silverstein serves as CEO of both S10 and AMG, with operations spanning Los Angeles, New York, Miami, and Tokyo, and Avex committing USD 100 million to a global music catalog investment initiative. Revenue is generated through management fees, publishing royalties (including from the Bruno Mars catalog), recorded-music transactions via major-label partners, live touring activities, and licensing/royalty income from owned catalog assets. The business model is asset-light operationally but capital-intensive in IP, with Avex's balance sheet providing acquisition firepower that few independent management firms can match.
S10 Entertainment firmographics
Firmographics- Name
- S10 Entertainment
- Legal name
- S10 Entertainment
- Website
- https://s10e.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- S10 Entertainment is a full-service entertainment company operating across artist management, music publishing, recorded music, live entertainment, and intellectual property, serving recording artists, songwriters, and producers from offices in Los Angeles, New York, Miami, and Tokyo as part of Avex Music Group.
- Ownership category
- akta.pro rank
S10 Entertainment industry classification
Industry- Product category
- Music Entertainment Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Music Publishers (512230), Music Publishers (51223)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Copyright Registration & Catalog Management (Metadata, ISWC/ISRC Linking) (MPAIABAC)
Keywords
Where S10 Entertainment is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
S10 Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Artist Management: Management services for artists across multiple disciplines including career development, touring, and brand partnerships
- Publishing: Music publishing business including global publishing partnership with Bruno Mars, catalog acquisitions, and writer representation (Kamal Wilson who won GRAMMY for Kehlani's 'Folded')
- Recorded Music: Recorded music operations across frontlist releases and catalog acquisitions including producer 'infamous' catalog with rights to Teddy Swims' 'Lose Control'
- Live Entertainment: Live entertainment operations including touring and live event management
- Intellectual Property: Catalog and company acquisitions including $100 million global music catalog investment initiative and acquisition of producer 'infamous' catalog
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
S10 Entertainment product offering
Product offeringCore offering
S10 Entertainment is a full-service music company providing artist management, music publishing, recorded music, live entertainment, and intellectual property/catalog investment services. Operating across Los Angeles, New York, Tokyo, and Miami, the company manages artist careers end-to-end — from signing through releases, touring, and publishing administration — while also acquiring music catalogs and operating as the U.S. foundation of Avex Music Group (AMG).
Product overview
S10 Entertainment is a full-service entertainment company operating across five core service verticals: Artist Management, Publishing, Recorded Music, Live Entertainment, and Intellectual Property/Ventures. Founded in 2017 by Brandon Silverstein, who also serves as CEO of Avex Music Group (AMG), S10 operates as an integrated global entertainment platform with a 'One Avex' philosophy connecting operations across Los Angeles, New York, Tokyo, and Miami. The company functions as both an independent entity and the U.S. operational hub for Avex Inc.'s global music expansion, managing artist careers from signing through releases, touring, publishing, and catalog investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Management Full-service artist representation and career development across global markets including Los Angeles, New York, Tokyo, and Miami, supporting career development, touring infrastructure, and brand partnerships.
- Publishing Music publishing services including global publishing partnerships, catalog management, and synchronization licensing. S10 operates Avex Music Group's global publishing division and has partnerships with artists like Bruno Mars.
- Recorded Music Record label services including artist signings, album releases, and distribution through partnerships with major labels like Epic Records.
- Live Entertainment Live music touring, concert production, and event management services for managed artists.
- Intellectual Property / Catalog Investment Music catalog investment, catalog acquisitions, and IP rights management. Includes a $100 million global music catalog investment initiative and acquisition of producer 'infamous' catalog including Teddy Swims' 'Lose Control.'
- Ventures Strategic investment and venture initiatives supporting artist ventures, new business development, and international expansion.
Quantifiable outcome
- First Grammy Award through Avex's publishing business
- +2 more outcomes
Companies that use S10 Entertainment
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
S10 Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
S10 Entertainment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Bruno MarsflagshipGlobal publishing partnership with Bruno Mars, announced as a key milestone in Avex's growth strategy. This partnership represents a flagship deal for Avex Music Group's publishing division.
- Producer 'infamous'coreAcquired the catalog of producer 'infamous', including rights to Teddy Swims' 'Lose Control'. This catalog acquisition is part of Avex's $100 million global music catalog investment initiative.
- Epic RecordscoreAbsolutely (Abby-Lynn Keen) signed a licensing deal with Epic Records for her music releases, distributed through S10 Entertainment's artist development partnership.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
S10 Entertainment competitors and assessment
Company assessmentDirect peers
- Primary Wave Music: Independent music publishing and artist management company that invests in catalogs and signs artists and writers. Highly comparable to S10's publishing, management, and IP-investment verticals, and a direct competitor for catalog acquisitions.
- Pulse Music Group: Music publishing company representing songwriters and producers, with a growing record label footprint. Overlaps with S10's publishing and recorded music operations across a similar songwriter demographic.
- Hipgnosis Songs Fund: Music IP investment company that acquires song rights and catalogs. Directly comparable to S10/Avex's $100M catalog investment initiative and is likely a competing bidder on the same opportunities.
- Kobalt Music Group: Independent music publisher and label services firm leveraging proprietary technology for royalty collection and rights administration. Comparable to S10's publishing and recorded music operations and a competitor for songwriter talent.
- Range Media Partners: Artist management and label services firm representing high-profile musicians and creators. Comparable to S10's artist management and recorded music verticals and a competitor for early-stage artist signings.
- Roc Nation: Integrated entertainment company offering artist management, label services, publishing, and live touring. Operates across the same verticals as S10 with a similar full-service thesis.
- Wasserman Music: Talent agency and artist management division within a broader sports/entertainment platform. Competes directly with S10 for artist management mandates and live entertainment representation.
- Big Machine Records: Independent record label with adjacent publishing and management arms. Comparable to S10's recorded music and publishing operations and a likely partner/competitor for artist signings.
- Full Stop Management: Boutique artist management company representing high-profile artists. Directly comparable to S10's artist management vertical and a peer for top-tier talent.
Broad incumbents
- Concord Music Group: Independent music company spanning recorded music, publishing, and theatrical rights. Comparable to S10's full-service model but at materially larger scale, and a direct competitor for catalog acquisitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
S10 Entertainment social profiles
Digital presenceS10 Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
S10 Entertainment leadership team
Management profileNumber of profiles
Profiles2 records
S10 Entertainment funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S10 Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S10 Entertainment
What does S10 Entertainment do?
S10 Entertainment is a full-service music company providing artist management, music publishing, recorded music, live entertainment, and intellectual property/catalog investment services. Operating across Los Angeles, New York, Tokyo, and Miami, the company manages artist careers end-to-end — from signing through releases, touring, and publishing administration — while also acquiring music catalogs and operating as the U.S. foundation of Avex Music Group (AMG).
Is S10 Entertainment a public or private company?
S10 Entertainment is a private company. It is classified as corporate owned and is currently operating.
When was S10 Entertainment founded?
S10 Entertainment was founded in 2017. It employs 11 to 50 people.
Where is S10 Entertainment based?
S10 Entertainment is headquartered in Los Angeles, United States, in the North America region.
How does S10 Entertainment make money?
Five revenue lines are on record. Artist Management is the primary driver. The others are publishing, recorded Music, live Entertainment and intellectual Property.
Who are S10 Entertainment's main competitors?
Direct peers on record are Primary Wave Music, Pulse Music Group, Hipgnosis Songs Fund, Kobalt Music Group, Range Media Partners, Roc Nation, Wasserman Music, Big Machine Records and Full Stop Management. Concord Music Group is listed as a broad incumbent.
Does S10 Entertainment have an API?
No public API is recorded for S10 Entertainment.
What industry is S10 Entertainment in?
S10 Entertainment's product category is Music Entertainment Services. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation). Its NAICS code is 7114 and its SIC code is 7900.