House of Cheatham

What House of Cheatham does

House of Cheatham, LLC is a privately held personal and beauty care products company headquartered in Stone Mountain, Georgia, founded in 1924 and operating across the United States and international markets. The company manages a portfolio of five sub-brands — Aunt Jackie's Curls & Coils, Hollywood Beauty, Originals by Africa's Best, Africa's Best, and Kuza — producing hair care, skin care, scalp care, body care, and cosmetic products formulated with natural ingredients such as shea butter, olive oil, tea tree oil, and aloe, with a stated focus on textured hair and women of color.

The underlying 'technology' is formulation- and brand-driven rather than platform- or software-driven: the company competes on haircare recipes (relaxers, moisturizers, conditioners, stylers, oils) and brand positioning across premium, mass, and culturally-themed price tiers rather than on proprietary software, APIs, or data assets. Distribution is dual-channel, with shelf-space at major US and international retail partners complemented by direct-to-consumer e-commerce storefronts for each sub-brand; there is no mobile app, no public API/SDK, and no disclosed integration partners.

Revenue is generated through one-time retail and DTC unit sales of physical beauty products across the five-brand portfolio. Pricing is market-based and not publicly disclosed, and there are no subscription, licensing, or recurring-revenue streams evident in the data. The company employs roughly 51–100 staff (firmographic range) to approximately 150 (per company history), is structured as an LLC with no parent company or institutional funding identified, and operates under CEO & President Michael Barker.

Name

House of Cheatham

Legal name

House of Cheatham, LLC

Website

https://houseofcheatham.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

House of Cheatham, LLC is a privately held, ~100-year-old personal-care company operating five hair, skin, and body-care sub-brands (Aunt Jackie's Curls & Coils, Hollywood Beauty, Originals by Africa's Best, Africa's Best, Kuza) for women of color and budget-conscious consumers, distributed through US and international retail partners and brand-level DTC e-commerce sites.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Hair care products
• Personal care manufacturing
• Natural hair care
• Beauty and cosmetics
• Textured hair solutions

Headquarters

HQ city

Stone Mountain

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beauty and Personal Care Products: House of Cheatham generates revenue through the sale of physical beauty and hair care products across multiple brand portfolios including Aunt Jackie's, Hollywood Beauty, Originals by Africa's Best, Africa's Best, and Kuza. Revenue comes from retail distribution and direct-to-consumer e-commerce sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

House of Cheatham manufactures and distributes personal care and beauty products through a portfolio of five sub-brands (Aunt Jackie's Curls & Coils, Hollywood Beauty, Originals by Africa's Best, Africa's Best, and Kuza). The company formulates hair care, skin care, scalp care, body care, and cosmetic products with natural ingredients such as shea butter, olive oil, tea tree oil, and aloe, focusing on textured, curly, wavy, and coily hair types, particularly for women of color.

Product overview

House of Cheatham operates as a personal and beauty care products company managing a portfolio of five distinct sub-brands. The company offers a unified portfolio of hair care, skin care, scalp care, and cosmetic products through its sub-brands: Aunt Jackie's Curls & Coils (curly and coily hair therapies), Hollywood Beauty (affordable glamour-inspired hair and beauty solutions), Originals by Africa's Best (budget-friendly haircare), Africa's Best (moisturizing and nourishing hair care), and Kuza (textured hair and dry skin products inspired by African culture). These brands collectively address diverse hair types, textures, and beauty needs with a focus on women of color.

Differentiator

Problem solved

Functional benefit

Brands

• Aunt Jackie's Curls & Coils: Hair care therapy line for curly, wavy, and coily hair, designed to nourish, hydrate, and define natural texture.
• Hollywood Beauty
• Originals by Africa's Best
• Africa's Best
• Kuza

Products and services

• Aunt Jackie's Curls & Coils Hair therapy products designed to nourish, hydrate, and define natural hair textures for curly, wavy, or coily hair types. Targeted at consumers seeking quality hair care for textured hair.
• Hollywood Beauty Affordable hair, skin, scalp, and cosmetic products that combine Hollywood glamour with practical and accessible beauty solutions for budget-conscious consumers.
• Originals by Africa's Best Affordable haircare line for women and girls of every hair type and texture, formulated with natural ingredients like shea butter, olive oil, tea tree oil, aloe, and cloves to promote strong, soft, and healthy hair.
• Africa's Best Hair care brand with over 20 years of excellence, offering moisturizing and nourishing products for diverse hair care needs and hair growth goals.
• Kuza Hair and body care products featuring shea butters, hair dress treatments, conditioners, stylers, and oils specifically formulated for textured hair and dry skin, drawing inspiration from African culture and history.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Spelman CollegeminorStrategic or Co-development Partner · 25 June 2025Amber O. Evans from House of Cheatham participated as a panelist in 'The Future is HER: Elevating Beauty Through AI' virtual panel discussion alongside Leyte L. Winfield from Spelman College, along with industry leaders from PATTERN Beauty and MYAVANA. The event focused on AI applications in beauty, skincare, and cosmetics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mielle Organics: Direct competitor in the textured and curly hair care category with strong DTC and influencer-driven distribution among women of color. Highly comparable on target consumer, price points, and product mix to House of Cheatham's Aunt Jackie's and Originals by Africa's Best.
• Pattern Beauty: Founder-led textured-hair care brand built explicitly around curls, coils, and tight textures. Overlaps directly with Aunt Jackie's Curls & Coils on consumer, product category, and channel mix; notable for its digital-first marketing playbook.
• Carol's Daughter: Long-standing textured hair, body, and skin care brand focused on women of color with similar price-point positioning to House of Cheatham's mid-tier brands. Comparable heritage and distribution footprint in mass and beauty retail.
• Camille Rose: Founder-led natural hair and body care brand targeting textured-hair consumers with botanical formulations. Directly comparable to Kuza and Originals by Africa's Best on formulation philosophy and consumer.
• Design Essentials: Professional and consumer textured hair care brand with comparable product breadth across moisturizers, stylers, and treatments. Overlaps with House of Cheatham on channel mix including salon, retail, and DTC.
• As I Am: Curly, coily, and wavy hair care specialist with strong natural-ingredient positioning. Directly comparable on formulation philosophy (botanicals, no harsh sulfates) and on the Aunt Jackie's Curls & Coils target consumer.
• African Pride: Heritage textured hair care brand distributed through mass retail channels with comparable price-point positioning to Originals by Africa's Best and Africa's Best. Direct competitor for the same value-tier consumer.

Broad incumbents

• SheaMoisture: Unilever-owned textured hair and body care brand with a similar ingredient story (shea butter, natural botanicals) and core consumer base. Operates at significantly greater scale but competes for the same shelf space and consumer wallet.
• Dark and Lovely: L'Oréal-owned legacy textured hair care brand with broad mass-market distribution. Represents the incumbent competitive set in the same shelf space and demographic that House of Cheatham's brands occupy.
• Mizani: L'Oréal-owned textured hair care brand positioned at the professional/salon tier. Comparable to the Hollywood Beauty and Kuza product lines on texture-targeted formulations, with broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Cheatham