Global Infusion Group
Global Infusion Group is a UK-based catering, hospitality, brand fulfilment and event logistics group serving sport, music, entertainment, government and FMCG clients globally through four divisions: GIG, Eat to the Beat, e2b, and Bonnie May Food and Events.
- Company typePrivate
- Founded1984
- HeadquartersAylesbury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Global Infusion Group does
Global Infusion Group is a privately held UK-headquartered group providing catering, hospitality, brand fulfilment, and event logistics services since 1984. It operates through four wholly-owned divisions: GIG (corporate events and sport), Eat to the Beat (artist, production and crew catering for music, TV, film and festivals), e2b (B2B and D2C fulfilment, storage, event logistics, sampling and co-packing for FMCG brands), and Bonnie May Food and Events (weddings, parties and corporate celebrations). The group serves high-profile enterprise and government clients including Red Bull, Team GB, LIV Golf, the Royal Marines, the Olivier Awards, and UK Government departments, with operational reach across the UK, Asia, Middle East and USA via a partner and supplier network.
The business model is professional-services and managed-services based, with revenue generated through direct enterprise sales and long-standing account relationships rather than self-serve or intermediated channels. No public pricing exists; contracts are negotiated per engagement. There is no proprietary technology platform; the group's technology footprint consists of third-party ESG tools — Fingreen AI for Scope 1-2-3 carbon accounting and isla's TRACE platform for per-event carbon measurement — wrapped under an internal "SustainABLE Strategy." Marketing is driven primarily by industry awards (four major wins in the trailing 12 months), panel presence at industry events, an annual Impact Report, and sustainability-themed content.
The group is privately held by founders and management with no disclosed institutional investors, funding rounds, or M&A activity. In 2025 it strengthened governance by appointing David Joel as non-executive director and promoted internal talent into Events Director and Senior Account Manager roles; in February 2026 it achieved B Corporation certification alongside existing ISO 9001, ISO 14001 and Cyber Essentials accreditations. The e2b division reported 22% YoY growth (2023 vs 2024), and employee satisfaction was reported at 77% versus a 59% industry average.
Global Infusion Group firmographics
Firmographics- Name
- Global Infusion Group
- Legal name
- Global Infusion Group Limited
- Website
- https://globalinfusiongroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Global Infusion Group is a UK-based catering, hospitality, brand fulfilment and event logistics group serving sport, music, entertainment, government and FMCG clients globally through four divisions: GIG, Eat to the Beat, e2b, and Bonnie May Food and Events.
- Ownership category
- akta.pro rank
Global Infusion Group industry classification
Industry- Product category
- Catering and Hospitality Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), Special Food Services (7223)
- akta.pro primary industry
- Corporate & Business Event Catering (THAHAKAA)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Global Infusion Group is headquartered
LocationHeadquarters
- HQ city
- Aylesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Global Infusion Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Catering and Hospitality Services: Award-winning catering and hospitality services for corporate events, sport events, music tours, film/TV productions, and festivals. Includes GIG brand for corporate events, Eat to the Beat for artist/production/crew catering, and Bonnie May Food and Events for celebrations.
- Brand Fulfilment and Logistics: e2b division provides tailored logistic solutions, B2B and D2C fulfilment, storage, brand support, event logistics, sampling services, and co-packing for major brands and SME/FMCG businesses globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Global Infusion Group product offering
Product offeringCore offering
Global Infusion Group is a UK-based catering and hospitality company that delivers food, beverage, and event services through four divisions: corporate and sporting event catering (GIG), artist, production, and crew catering (Eat to the Beat), brand activation fulfilment and logistics (e2b), and private celebration catering (Bonnie May Food and Events). The group serves corporate clients, government bodies, FMCG brands, and private customers across live events, workplaces, and special occasions.
Product overview
Global Infusion Group is a global catering, hospitality, brand experience and logistics company operating since 1984. The company operates as a unified group with four distinct divisions: GIG (corporate events and sport catering), Eat to the Beat (artist/production/crew catering for entertainment), e2b (fulfilment and logistics), and Bonnie May Food and Events (celebrations and weddings). The portfolio collectively serves high-profile clients across sport, music, TV, film, entertainment, and corporate events, delivering exceptional events, unique experiences, and unparalleled brand activations.
Differentiator
Problem solved
Functional benefit
Products and services
- GIG (Corporate Events and Sporting Hospitality)
- Eat to the Beat (Artist, Production, and Crew Catering)
- e2b (Brand Activation Fulfilment and Logistics)
- Bonnie May Food and Events (Private Celebrations)
Quantifiable outcome
- 22% increase in business for e2b division (January 2023 vs 2024)
- +2 more outcomes
Companies that use Global Infusion Group
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
Global Infusion Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Global Infusion Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Paralympics GBcoreGlobal Infusion Group partnered with Paralympics GB to raise vital funds for the organisation, providing complimentary food and beverages similar to their own Woodlands Business Club networking approach.
- PSA CouncilcoreThe company works with the PSA Council to develop social and environmental standards for the live events industry. The PSA is overseen by a Council of 14 members representing individuals and companies of all sizes across the sector.
- Live Green Steering CommitteecoreBusiness Director Mary Shelley-Smith sits on the Live Green steering committee which comprises music and entertainment executives working to drive sustainable change in the events industry.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Global Infusion Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Global Infusion Group social profiles
Digital presenceGlobal Infusion Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Infusion Group leadership team
Management profileNumber of profiles
Profiles7 records
Global Infusion Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Global Infusion Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Infusion Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Infusion Group
What does Global Infusion Group do?
Global Infusion Group is a UK-based catering and hospitality company that delivers food, beverage, and event services through four divisions: corporate and sporting event catering (GIG), artist, production, and crew catering (Eat to the Beat), brand activation fulfilment and logistics (e2b), and private celebration catering (Bonnie May Food and Events). The group serves corporate clients, government bodies, FMCG brands, and private customers across live events, workplaces, and special occasions.
Is Global Infusion Group a public or private company?
Global Infusion Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Global Infusion Group founded?
Global Infusion Group was founded in 1984. It employs 11 to 50 people.
Where is Global Infusion Group based?
Global Infusion Group is headquartered in Aylesbury, United Kingdom, in the Europe region.
How does Global Infusion Group make money?
Two revenue lines are on record. Catering and Hospitality Services are the primary driver. The others are brand Fulfilment and Logistics.
Does Global Infusion Group have an API?
No public API is recorded for Global Infusion Group.
What industry is Global Infusion Group in?
Global Infusion Group's product category is Catering and Hospitality Services. Its primary akta.pro industry code is THAHAKAA, Corporate & Business Event Catering, with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 722320.