Global Infusion Group

What Global Infusion Group does

Global Infusion Group is a privately held UK-headquartered group providing catering, hospitality, brand fulfilment, and event logistics services since 1984. It operates through four wholly-owned divisions: GIG (corporate events and sport), Eat to the Beat (artist, production and crew catering for music, TV, film and festivals), e2b (B2B and D2C fulfilment, storage, event logistics, sampling and co-packing for FMCG brands), and Bonnie May Food and Events (weddings, parties and corporate celebrations). The group serves high-profile enterprise and government clients including Red Bull, Team GB, LIV Golf, the Royal Marines, the Olivier Awards, and UK Government departments, with operational reach across the UK, Asia, Middle East and USA via a partner and supplier network.

The business model is professional-services and managed-services based, with revenue generated through direct enterprise sales and long-standing account relationships rather than self-serve or intermediated channels. No public pricing exists; contracts are negotiated per engagement. There is no proprietary technology platform; the group's technology footprint consists of third-party ESG tools — Fingreen AI for Scope 1-2-3 carbon accounting and isla's TRACE platform for per-event carbon measurement — wrapped under an internal "SustainABLE Strategy." Marketing is driven primarily by industry awards (four major wins in the trailing 12 months), panel presence at industry events, an annual Impact Report, and sustainability-themed content.

The group is privately held by founders and management with no disclosed institutional investors, funding rounds, or M&A activity. In 2025 it strengthened governance by appointing David Joel as non-executive director and promoted internal talent into Events Director and Senior Account Manager roles; in February 2026 it achieved B Corporation certification alongside existing ISO 9001, ISO 14001 and Cyber Essentials accreditations. The e2b division reported 22% YoY growth (2023 vs 2024), and employee satisfaction was reported at 77% versus a 59% industry average.

Name

Global Infusion Group

Legal name

Global Infusion Group Limited

Website

https://globalinfusiongroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Infusion Group is a UK-based catering, hospitality, brand fulfilment and event logistics group serving sport, music, entertainment, government and FMCG clients globally through four divisions: GIG, Eat to the Beat, e2b, and Bonnie May Food and Events.

Ownership category

akta.pro rank

Product category

Catering and Hospitality Services

NAICS

Caterers (722320), Food Service Contractors (722310), Special Food Services (7223)

akta.pro primary industry

Corporate & Business Event Catering (THAHAKAA)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Corporate event catering
• Production crew catering
• Brand activation catering
• Wedding catering services
• Hospitality logistics

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Catering and Hospitality Services: Award-winning catering and hospitality services for corporate events, sport events, music tours, film/TV productions, and festivals. Includes GIG brand for corporate events, Eat to the Beat for artist/production/crew catering, and Bonnie May Food and Events for celebrations.
2. Brand Fulfilment and Logistics: e2b division provides tailored logistic solutions, B2B and D2C fulfilment, storage, brand support, event logistics, sampling services, and co-packing for major brands and SME/FMCG businesses globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Global Infusion Group is a UK-based catering and hospitality company that delivers food, beverage, and event services through four divisions: corporate and sporting event catering (GIG), artist, production, and crew catering (Eat to the Beat), brand activation fulfilment and logistics (e2b), and private celebration catering (Bonnie May Food and Events). The group serves corporate clients, government bodies, FMCG brands, and private customers across live events, workplaces, and special occasions.

Product overview

Global Infusion Group is a global catering, hospitality, brand experience and logistics company operating since 1984. The company operates as a unified group with four distinct divisions: GIG (corporate events and sport catering), Eat to the Beat (artist/production/crew catering for entertainment), e2b (fulfilment and logistics), and Bonnie May Food and Events (celebrations and weddings). The portfolio collectively serves high-profile clients across sport, music, TV, film, entertainment, and corporate events, delivering exceptional events, unique experiences, and unparalleled brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• GIG (Corporate Events and Sporting Hospitality)
• Eat to the Beat (Artist, Production, and Crew Catering)
• e2b (Brand Activation Fulfilment and Logistics)
• Bonnie May Food and Events (Private Celebrations)

Quantifiable outcome

• 22% increase in business for e2b division (January 2023 vs 2024)
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Paralympics GBcoreGTM or Marketing PartnerGlobal Infusion Group partnered with Paralympics GB to raise vital funds for the organisation, providing complimentary food and beverages similar to their own Woodlands Business Club networking approach.
• PSA CouncilcoreStrategic or Co-development PartnerThe company works with the PSA Council to develop social and environmental standards for the live events industry. The PSA is overseen by a Council of 14 members representing individuals and companies of all sizes across the sector.
• Live Green Steering CommitteecoreStrategic or Co-development PartnerBusiness Director Mary Shelley-Smith sits on the Live Green steering committee which comprises music and entertainment executives working to drive sustainable change in the events industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/global_ig
• Facebookfacebook.com/GlobalInfusionGroup
• LinkedInlinkedin.com/company/global-infusion-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Infusion Group