Event Hotels

What Event Hotels does

Event Hotels is a pan-European white-label hotel operator that manages more than 50 business and city hotels across over 40 destinations in Germany, the Netherlands, Austria, and Italy. The company operates under franchise and management agreements with major international brands, including Marriott (Autograph Collection, Westin), Hilton (DoubleTree), Accor (Pullman, MGallery, Mercure, Novotel, ibis, ibis Styles, ibis Budget), Radisson (Radisson Blu, Park Inn by Radisson), and its own Bilderberg and Lyskirchen brands, spanning luxury, upscale, mid-scale, and economy segments. Event Hotels legally operates through Crusader Investments B.V., a Dutch private limited company with its German branch (Zweigniederlassung Deutschland) registered in Cologne.

The company's core operating platform is a centralized digital booking and guest-services stack. Booking is processed through integrated third-party engines — D-Edge, SynXis (Sabre), and Marriott — supporting both direct and MICE channels. A dedicated online conference enquiry system enables corporate clients to submit multi-property requests across the portfolio simultaneously. Guest experience is delivered through straiv digital guest folders (mobile check-in, QR-code key, GreenChoice), Dialogshift AI chatbot deployed across 39 properties, Ariana self-check-in kiosks, and the Robotise Sir James service robot. Ancillary monetization runs through Oaky pre-arrival upselling, the shop.eventhotels.com gift voucher storefront, and a new 24/7 Marketplace lobby concept.

Event Hotels generates revenue from room accommodation across the portfolio, conference and event packages, gift voucher sales, and ancillary services, with three primary customer segments: leisure travelers, business travelers, and corporate MICE event planners. Sustainability credentials (Green Key, GreenSign, Certified Green Hotel) and documented 21% energy and 14% water reductions relative to 2019 underpin procurement eligibility for ESG-focused corporate clients.

Name

Event Hotels

Legal name

Crusader Investments B.V., Zweigniederlassung Deutschland

Website

https://eventhotels.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Event Hotels is a pan-European white-label hotel operator managing 50+ hotels across 40+ destinations in Germany, the Netherlands, Austria, and Italy under franchise brands of Marriott, Hilton, Accor, and Radisson. It serves leisure travelers, business travelers, and MICE clients with centralized booking and conference enquiry systems.

Ownership category

akta.pro rank

Product category

Hotel Management & Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Corporate Conference Center Hotels (THAGALAF), City/Urban Convention Hotels (THAGALAA), Luxury MICE & Conference Resorts (THAGACAN), Budget Hotel Chains & Franchises (THAGABAM), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel management services
• Conference meeting services
• Franchise hotel operations
• Business travel accommodation
• MICE event venues

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Core revenue from overnight accommodation across 50+ hotels under internationally recognized brands including Marriott (Autograph), Hilton (DoubleTree), Accor (ibis, Mercure, MGallery, Novotel, Pullman), and Radisson (Park Inn, Radisson Blu). Revenue generated through direct booking, OTAs, and corporate agreements.
2. Conference and Event Services: MICE (Meetings, Incentives, Conferences, Events) revenue from conference enquiries, meeting room rentals, catering services, and event packages across portfolio properties with dedicated conference facilities.
3. Gift Vouchers: Sale of hotel gift vouchers through dedicated e-commerce shop (shop.eventhotels.com) for various properties in the portfolio.
4. Upselling and Ancillary Services: Revenue from upselling services including Oaky platform for pre-arrival offers, room upgrades, and additional services such as robot-delivered minibar items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Event Hotels operates a portfolio of more than 50 business and city hotels across 40+ European destinations, providing overnight accommodation and MICE (Meetings, Incentives, Conferences, Events) services under franchise agreements with internationally recognized brands including Marriott (Autograph Collection, Westin), Hilton (DoubleTree), Accor (ibis, Mercure, MGallery, Novotel, Pullman), Radisson (Park Inn, Radisson Blu), and the proprietary Bilderberg brand. The portfolio spans luxury, upscale, midscale, and economy segments and is supported by centralized digital booking, conference enquiry tools, AI guest services, and self-check-in technology.

Product overview

Event Hotels operates as a pan-European white-label hotel operator managing a portfolio of over 50 business and city hotels across more than 40 destinations in Germany, the Netherlands, Austria, and Italy. The company operates under renowned international hotel brands including Autograph Collection (Marriott), Bilderberg, DoubleTree by Hilton, ibis, Mercure, MGallery, Novotel, Park Inn by Radisson, Pullman, Radisson Blu, and Westin. The product portfolio spans luxury (Autograph Collection, MGallery, Westin), upscale (Bilderberg, Pullman, Radisson Blu, Park Inn by Radisson, DoubleTree by Hilton), midscale (Mercure, Novotel), and economy segments (ibis, ibis Budget). Supporting services include an online conference enquiry system, multi-channel booking engines (D-Edge, SynXis, Marriott), digital guest folders, AI-powered chatbot services, self-check-in solutions, and a gift voucher shop. Sustainability initiatives include Green Key and GreenSign certifications, renewable energy adoption, and food waste reduction programs.

Differentiator

Problem solved

Functional benefit

Brands

• Autograph Collection Hotels: Luxury boutique hotels by Marriott featuring unique, independently-minded properties with distinctive character.
• Bilderberg Hotels
• DoubleTree by Hilton
• ibis Hotels
• ibis Budget
• ibis Styles
• Mercure Hotels
• MGallery Hotel Collection
• Novotel Hotels
• Park Inn by Radisson
• Pullman Hotels & Resorts
• Radisson Blu
• The Westin Grand Berlin
• The Westin Leipzig

Products and services

• Autograph Collection Hotels Marriott's luxury collection of independently-minded boutique hotels with distinctive design, operated by Event Hotels across Europe. Includes the 342-room Imperial Riding School Vienna with equestrian-themed design elements.
• Bilderberg Hotels Premium German-Dutch hotel brand spanning 12 properties in the Netherlands and Germany (e.g., Bilderberg Bellevue Dresden, Bilderberg Kasteel Vaalsbroek, Bilderberg Europa Hotel Scheveningen), featuring conference facilities, spa areas, and historic castle properties for business and leisure stays.
• DoubleTree by Hilton Hotels Hilton upscale brand property operated by Event Hotels. Includes DoubleTree by Hilton Berlin Ku'damm offering the Sky Suite Package with exclusive rooftop suites near the Brandenburg Gate for business and leisure guests.
• ibis Hotels (incl. ibis Budget, ibis Styles) Accor's economy brand portfolio operated by Event Hotels, with 13 properties across Germany and the Netherlands including ibis Bamberg Altstadt (UNESCO World Heritage location), ibis Köln Airport, ibis Dresden Zentrum, ibis Budget Berlin Hoppegarten, and ibis Styles Den Haag Scheveningen — offering budget-friendly accommodation with consistent brand standards.
• Haus Lyskirchen Hotel Köln Independent boutique hotel in Cologne operated by Event Hotels, offering self-check-in capabilities and personalized service in a historic setting.
• Mercure Hotels Accor's upper-midscale brand operated by Event Hotels with 18 properties across Germany and the Netherlands — including Congress Hotel Mercure Nürnberg an der Messe, Mercure München Süd Messe, Mercure Aachen Europaplatz, Mercure Potsdam City, Mercure Amsterdam West, Mercure Düsseldorf Kaarst, Mercure Hannover Oldenburger Allee, and Mercure Köln Belfortstraße — many featuring conference facilities, sustainability certifications, and innovative services such as the 24/7 Marketplace and digital guest folders.
• MGallery Hotel Collection Accor's boutique luxury collection of unique, historical-design hotels operated by Event Hotels, including MGallery Cerretani Florence — a Bee-Friendly Enterprise located in a prime Florence city-center location.
• Novotel Hotels Accor's midscale family-friendly hotel brand operated by Event Hotels in the Netherlands, including Novotel Maastricht and Novotel Rotterdam Schiedam, with modern design and extensive meeting facilities.
• Park Inn by Radisson Hotels Radisson's upper-midscale hotel brand operated by Event Hotels, including Park Inn by Radisson Berlin Alexanderplatz at Berlin's Alexanderplatz — featuring the Sky Suite Package and Ariana self-check-in system.
• Pullman Hotels & Resorts Accor's premium lifestyle hotel brand for business travelers operated by Event Hotels, including Pullman Munich near the exhibition center featuring the Sir James service robot minibar, on-site honey production, and recognized sustainability initiatives including Certified Star-Award 2024 first place for Pullman Dresden Newa in the Green Hotel category.
• Radisson Blu Hotels & Resorts Radisson's upscale full-service hotel brand operated by Event Hotels, including Radisson Blu Leipzig in Leipzig city center, part of the business-oriented portfolio tier.
• Westin Hotels (The Westin Grand Berlin, The Westin Leipzig) Marriott's luxury Westin brand operated by Event Hotels at The Westin Grand Berlin and The Westin Leipzig, featuring GreenSign sustainability certification, digital guest folders with QR-code access, organic breakfast offerings, and proximity to major Berlin attractions.
• Event Hotels Gift Shop Dedicated e-commerce shop (shop.eventhotels.com) selling hotel value vouchers redeemable at more than 20 participating properties across the Event Hotels portfolio, with promotional discounts (e.g., 10% off during events like EM2024).
• Conference and Meeting Services (MICE) MICE (Meetings, Incentives, Conferences, Events) service operated by Event Hotels via an online conference enquiry form that lets corporate event planners request quotes across multiple hotel properties in Germany, the Netherlands, and Austria in a single submission, with selection of seating style (block, U-shape, banquet, parliamentary, reception), equipment (flipchart, beamer, microphone), and food and beverage packages.

Quantifiable outcome

• 21% energy consumption reduction compared to 2019 baseline
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DialogshiftcoreTechnology or Integration · 1 March 2022AI-powered chatbot deployed across 39 Event Hotels websites since March 2022. Handles guest queries 24/7 with approximately 80% self-service resolution rate, routing bookings to reservation systems and reducing front desk workload.
• straiv by Code2OrdercoreTechnology or IntegrationDigital guest folder platform enabling mobile check-in, digital room keys via QR codes, guest information delivery, and push notifications without requiring app downloads. Includes GreenChoice option for on-demand housekeeping.
• ArianecoreTechnology or IntegrationSelf-service check-in solutions including mobile check-in via smartphone and indoor kiosk terminals. Enables 20-second registration with QR code key pickup and secure online payment. Deployed at Park Inn by Radisson Berlin Alexanderplatz.
• D-EdgecoreTechnology or IntegrationBooking engine operator (D-Edge SAS, Paris) powering online reservations through Event Hotels website. Processes guest booking data for contract fulfillment.
• SynXis/SabrecoreTechnology or IntegrationEnterprise reservation system (Sabre GLBL Inc., Texas, USA) used for hotel booking processing with data transfers to Event Hotels for contract fulfillment.
• Too Good To GocoreStrategic or Co-development PartnerPartnership to combat food waste by selling surplus meals at discounted prices through the Too Good To Go app. Multiple Event Hotels participate, with Mercure Hotel Düsseldorf Kaarst having saved over 5,000 meals.
• ExpediaminorGTM or Marketing PartnerCommercial partnership for industry insights and marketing collaboration, with Expedia speakers presenting at Event Hotels commercial meeting.
• Amadeus HospitalityminorGTM or Marketing PartnerHospitality technology partner providing insights at Event Hotels commercial meeting.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lindner Hotels: German family-owned hotel group operating 30+ business, conference, and resort hotels across Germany and Europe. Comparable to Event Hotels through its mix of owned and franchised city/conference properties and strong corporate MICE customer base in DACH.
• Motel One Group: German-headquartered design-led budget hotel chain operating 90+ properties across Germany, Austria, UK, and other European countries. Comparable to Event Hotels' city-center European footprint and digital-first direct booking approach, though at a lower price tier.
• B&B Hotels: European budget hotel chain operating 700+ economy hotels across France, Germany, Italy, Spain, and other European countries. Comparable to Event Hotels' ibis Budget segment and its multi-country European operations, though at a lower price point.
• H-Hotels: German-headquartered multi-brand hotel group operating 60+ properties across H4 Hotels, H2 Hotels, H+ Hotels, and Hyperion under both proprietary and franchise brands. Highly comparable to Event Hotels as a similarly structured pan-European franchise and management platform with strong German MICE focus.
• Althoff Hotels: German family-run collection of luxury and upscale hotels, often operated as soft-branded independents with strong MICE and event capabilities. Comparable to Event Hotels' Autograph Collection and MGallery luxury positioning in the German-speaking market.
• Maritim Hotels: German hotel chain operating 30+ city and conference hotels across Germany, Europe, and selected international markets. Comparable to Event Hotels as a similarly positioned DACH-anchored group with a strong convention and MICE orientation.
• Steigenberger Hotels & Resorts: German-origin hotel group (now part of Deutsche Hospitality/H World) operating 100+ properties across luxury and upscale tiers in Europe, Asia, and Africa. Comparable to Event Hotels' upscale and luxury tier exposure (Westin, Autograph, MGallery) and MICE-heavy city portfolio.
• Dorint Hotels & Resorts: German-headquartered hotel group operating 60+ city and resort hotels across Germany, Switzerland, Austria, and the Netherlands. Directly comparable to Event Hotels in DACH-centric multi-property footprint, MICE focus, and tiered brand positioning.

Broad incumbents

• Accor SA: Global hospitality group operating and franchising 5,400+ properties across luxury, premium, midscale, and economy tiers including ibis, Mercure, Novotel, Pullman, and MGallery. Comparable to Event Hotels given the deep franchise relationship (Accor brands represent a large share of the Event Hotels portfolio) and the overlapping customer base in DACH and the Netherlands.
• Wyndham Hotels & Resorts: Largest global hotel franchisor with 9,000+ properties across 24 brands, including a meaningful European presence. Comparable to Event Hotels as a broad incumbent in the franchise-based hotel management model, with overlapping mid-scale and economy brand tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eventhotelsofficial
• Instagraminstagram.com/official.event.hotels
• Xx.com/EventHotels

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Hotels