Kuhn

What Kuhn does

Kuhn (legal entity KUHN SAS) is a French agricultural machinery manufacturer headquartered in Saverne, founded in 1828 and operating as a privately held Société par Actions Simplifiée with 5,001-10,000 employees. The company designs and manufactures PTO-driven farm machinery across five primary product lines: crop equipment (ploughs, tillage implements, seed drills, fertiliser spreaders, sprayers, mechanical weeding), hay and forage equipment (mowers, conditioners, rakes, tedders, balers, baler-wrapper combinations, wrappers with the proprietary e-TWIN dual-film system), livestock equipment (TMR mixers, silage feeders, manure spreaders, straw blowers), landscape and road maintenance machinery, and a specialized alpine range for mountainous terrain. Kuhn's technology stack centers on patented proprietary systems such as the TWIN-reel film binding (37% film cost reduction), INTELLIWRAP electronic overlap control, OPTICUT cutting rotors, POWERTRACK roller profiles, the SAFENCING geofencing safety system, and the KARL autonomous tractor solution with real-time implement communication and fleet management. The company sells exclusively through an authorized global distributor network backed by seven wholly-owned European regional entities, a Distributor Portal, and the MyKUHN customer portal that supports spare parts ordering, digital assistance applications (ForageXpert, Click & Mix, Film/Net/Twine calculators), and the KUHN Connect telematics platform. Revenue is generated primarily through hardware sales of new machinery and genuine spare parts, supplemented by recurring digital services. Kuhn holds multiple registered patents and trademarks, including for the AUTOLOAD laser-guided bale wrapper, and has been actively developing the KARL autonomous tractor in partnership with Agreenculture, though commercial launch was postponed due to regulatory uncertainty. The company completed the acquisition of Montana Agriculture in 2014.

Name

Kuhn

Legal name

KUHN SAS

Website

https://kuhn.com

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kuhn is a French agricultural machinery manufacturer (founded 1828, ~5,001-10,000 employees) that designs PTO-driven farm equipment for crop production, hay and forage harvesting, livestock operations, and landscape maintenance, selling globally through an exclusive authorized distributor network and developing the KARL autonomous tractor platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Saverne

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Kuhn generates revenue primarily through the sale of agricultural machinery including hay and forage equipment (mowers, balers, wrappers, tedders, rakes), crop equipment (ploughs, tillage implements, seed drills, sprayers, fertiliser spreaders), livestock equipment (TMR mixers, manure spreaders), and landscape/maintenance tools. Products are sold through a global distributor network.
2. Spare Parts and Genuine Parts: The company generates recurring revenue from spare parts sales through the KUHN Parts program, offering genuine replacement parts, carbide wearing parts, and accessories. Parts are orderable through online catalogs and the MyKUHN portal.
3. Digital Services and Support: Revenue from digital services including MyKUHN customer portal subscription, online configuration and assistance applications (ForageXpert, Click & Mix, Film/Net/Twine calculators), and related support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Kuhn designs, manufactures, and globally distributes PTO-driven agricultural machinery for crop production, hay and forage harvesting, livestock operations, and landscape/road maintenance. The portfolio covers ploughs, tillage implements, seed drills, fertiliser spreaders, sprayers, mowers, conditioners, rakes, tedders, balers, baler-wrapper combinations, wrappers, TMR mixers, silage feeders, manure spreaders, and flail mowers, complemented by ISOBUS electronics, the KARL autonomous tractor concept, and digital customer applications.

Product overview

KUHN is an agricultural machinery manufacturer offering a comprehensive portfolio organized into five main product lines: Crop Equipment (ploughs, tillage implements, seed drills, fertiliser spreaders, sprayers, flail mowers, grain carts, mechanical weeding), Hay & Forage Equipment (mowers, conditioners, rakes, tedders, balers, baler-wrapper combinations, wrappers with e-TWIN technology), Livestock Equipment (TMR mixers, silage feeders, manure spreaders, straw blowers), and Landscape & Road Maintenance Equipment. The portfolio also includes specialized lines such as the Alpine Range for mountainous terrain, the KARL autonomous tractor solution, and Electronics & Connected Solutions (ISOBUS terminals, KUHN Connect platform). Digital tools including MyKUHN customer portal, ForageXpert, Click & Mix, and various calculators support the hardware offerings. The company operates as a unified platform addressing the full agricultural equipment lifecycle from crop production through livestock farming.

Differentiator

Problem solved

Functional benefit

Products and services

• KUHN Connect Connectivity and telematics platform enabling data exchange and fleet management for Kuhn agricultural machinery, including the KUHN CCI Connect module and KUHN T1 box. Designed for farmers and contractors operating mixed-brand equipment fleets who need centralized machine data, remote monitoring, and precision farming integration.
• KARL Autonomous Tractor Solution Autonomous tractor solution for crop production featuring a 175hp thermal engine with electric generator, electrically driven tracks, SAFENCING geofencing safety technology, remote control manual drive capability, fleet management for multiple units, and real-time communication with mounted implements. Targeted at arable farmers and contractors addressing agricultural labor shortages; commercial launch has been postponed due to regulatory uncertainty.
• Crop Equipment Range Comprehensive crop production machinery including mounted and semi-mounted reversible ploughs (MASTER series), deep cultivators, stubble cultivators, disc harrows, strip-till implements, power harrows, rotary tillers, mounted and trailed seed drills (PREMIA, MEGANT, ESPRO, AUROCK, QUADRA, SITERA, MAXIMA, PLANTER series), precision mechanical and air seed drills, fertiliser spreaders (MDS, AXIS, ACCURA), mounted/trailed/self-propelled sprayers, grain carts, and mechanical weeding equipment. For arable farmers and broadacre crop producers.
• Hay & Forage Equipment Range Complete hay and forage harvesting solutions including disc and drum mowers, mower conditioners, single/twin/four-rotor rakes, belt mergers, tedders, fixed- and variable-chamber round balers, large square balers, baler-wrapper combinations (i-BIO+), and round bale wrappers with e-TWIN dual-film technology. Targets dairy farmers, beef operations, and forage contractors.
• Livestock Equipment Range Livestock farm machinery including trailed and stationary TMR (Total Mixed Ration) mixers with various auger configurations, self-propelled mixers, silage feeders, side- and rear-discharge manure spreaders, and straw blowers and feeders. For dairy farms, beef feedlots, and livestock operations.
• Landscape & Road Maintenance Equipment Vegetation management equipment including offset flail mowers, hedge and grass cutters, roadside mowers, salt and sand spreaders, and general-purpose flail mowers. For municipalities, contractors, and groundskeepers.
• Terminals & ISOBUS Solutions Electronic control and connectivity solutions including CCI 60, CCI 800 (8-inch display), and CCI 1200 (12.1-inch touchscreen) ISOBUS terminals, the CCI A3 joystick, and CCI Apps for precision farming control. Provides ISOBUS compatibility, split-screen functionality, and integration with precision farming applications.
• Alpine Range Equipment Specialized compact machinery for mountainous and hilly agricultural areas, including GMD 2721 F/3121 F and PZ series mowers, TC 320 conditioners, GF series tedders, GA series rakes, FB 3135 balers, RW 1200 wrappers, and the i-BIO+ baler-wrapper combination optimized for steep slopes. For farmers working in mountainous regions requiring lightweight, maneuverable equipment.
• MyKUHN Customer Portal Online customer portal providing access to operator manuals, spare parts catalogs, machine fleet management, and digital assistance applications. For Kuhn equipment owners and operators seeking centralized machine information, parts ordering, and fleet oversight.
• KUHN ForageXpert Application Mobile and web application that optimizes forage harvesting by recommending appropriate mowers, mower conditioners, tedders, and rakes based on existing equipment and operational requirements. For farmers and contractors planning or upgrading their forage harvesting fleet.
• KUHN Click & Mix Application Application that helps select appropriate TMR (Total Mixed Ration) mixers based on mixing capacity, ration requirements, and farm building dimensions. For dairy and livestock operations planning mixer equipment purchases or upgrades.
• KUHN Film, Net & Twine Calculators Web-based calculators that estimate seasonal wrapping film, net, and twine requirements and costs for round and square bales. For farmers and contractors planning operational input requirements and budgets.
• GENUINE KUHN Parts Service Original spare parts program offering genuine replacement parts, carbide wearing parts, and accessories with an online parts catalog and KUHN SOS express delivery available 7 days a week / 362 days a year. For owners of Kuhn equipment needing maintenance and repair support.
• Karan Trailed Sprayer Range Trailed crop sprayer range unveiled at LAMMA 2026 with new technological upgrades. For arable farmers and crop producers seeking trailed spraying equipment.

Quantifiable outcome

• e-TWIN technology reduces wrapping time by 50%
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

One partnership is on record.

• AgreenculturecoreStrategic or Co-development Partner · 16 December 2025Agreenculture, a Toulouse-based agricultural autonomy startup, raised €6 million and is collaborating with Kuhn along with Pellenc and Kubota. The company positions itself as the first technology supplier offering a certified, safety-first autonomy kit (AGC Autonomy Kit) for the European agricultural equipment market. The kit enables agricultural machinery to operate autonomously without local supervision through Safencing secure geofencing and S-RTK positioning technology. Kuhn's KARL autonomous tractor project benefits from this partnership for regulatory-compliant autonomous operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lemken: German family-owned manufacturer of tillage, seeding, and crop protection implements. Competes with Kuhn in ploughs, cultivators, seed drills, and sprayers, with comparable European mid-cap scale and a focus on professional arable farmers.
• CLAAS: German family-owned agricultural machinery manufacturer with a leading position in forage harvesting (JAGUAR, QUADRANT, ROLLANT) directly competing with Kuhn's balers, mowers, tedders, and wrappers. Similar geographic footprint, scale, and focus on premium European forage equipment make it the closest comparable peer.
• Amazone: German family-owned manufacturer specializing in crop protection (sprayers), fertilizer spreaders, tillage, and precision seeding. Directly overlaps with Kuhn in the sprayer and fertilizer-spreader categories (where Kuhn has the new Karan range) and competes on ISOBUS-enabled precision agriculture.
• Maschinenfabrik Bernard Krone: German family-owned manufacturer specializing in hay and forage harvesting machinery (round balers, mowers, rakes, tedders) plus commercial vehicles. Direct head-to-head competitor with Kuhn across the core hay/forage product line, with similar European manufacturing base and family-controlled ownership structure.
• Pöttinger: Austrian family-owned manufacturer of hay/forage harvesting and tillage equipment including mowers, tedders, rakes, loaders, and seed drills. Directly overlaps with Kuhn across most of the hay/forage portfolio and parts of crop equipment, serving the same European dairy and livestock farm base.
• Maschio Gaspardo: Italian-headquartered manufacturer of tillage, seeding, fertilization, crop protection, and hay-making equipment. Direct competitor across Kuhn's crop and hay/forage lines, with a comparable global distributor model and mid-cap positioning.
• Kverneland Group: Norwegian-origin manufacturer (now part of Kubota) of tillage, seeding, crop protection, and forage equipment. Competes head-to-head with Kuhn in ploughs, tillage implements, seed drills, and crop protection, with a similar dealer-distributed European go-to-market model.

Broad incumbents

• CNH Industrial: Major global agricultural and construction equipment OEM behind Case IH, New Holland, and Steyr. Competes with Kuhn broadly across tillage, seeding, hay/forage, and crop protection, with proprietary autonomy efforts that could compete with or accelerate Kuhn's KARL.
• AGCO Corporation: Global agricultural equipment manufacturer owning Fendt, Massey Ferguson, Valtra, and Hesston. Competes with Kuhn across hay/forage (Fendt, Massey Ferguson) and crop equipment, with deeper investment in precision agriculture and mixed-fleet autonomy that sets a competitive benchmark for Kuhn's KARL program.
• John Deere (Deere & Company): Global leader in agricultural machinery with vastly broader portfolio including tractors, combines, sprayers, and tillage; overlaps with Kuhn in crop equipment and increasingly in autonomy. Brings materially larger R&D and balance sheet to any overlapping segment, making it the dominant broad incumbent benchmark for Kuhn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KUHNGroup
• Facebookfacebook.com/KUHN.Group
• Instagraminstagram.com/kuhn.group
• LinkedInlinkedin.com/company/kuhn-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuhn