Uinta Brewing
Uinta Brewing is a privately held craft brewery founded in 1993 in Salt Lake City, Utah, producing award-winning beers, hard seltzer, contract-brewed beverages, and branded merchandise for consumers through wholesale distribution, an on-site pub, and an airport retail location.
- Company typePrivate
- Founded1993
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Uinta Brewing does
Uinta Brewing Company is a privately held craft brewery founded in 1993 and headquartered in Salt Lake City, Utah, with between 51 and 100 employees. The company brews and sells a portfolio of craft beers including Yard Sale Winter Lager, 801 German Pilsner, Cutthroat Pale Ale, and Was Angeles Premium American Lager, and has extended into adjacent categories with the Westwater Hard Seltzer line. It also operates the Pub & Kitchen brewpub at its headquarters and a small-format retail location at Salt Lake City International Airport (Concourse B), both serving food and beverages directly to consumers.
The business generates revenue across four streams: wholesale packaged and draft beer distribution accessed through the company's Beer Finder locator; on-site food and beverage sales at the Pub & Kitchen and airport location; branded softgoods merchandise sold through an online store; and contract brewing services that monetize spare capacity for third-party brands. Distribution is domestic and centered on the Utah market, with the broader US craft audience reached through awards-driven brand recognition. The company pursues a hybrid go-to-market combining product-led growth, direct-to-consumer sales through its taproom and airport concession, and event-driven community engagement, including a strategic partnership with the Utah Avalanche Center.
Uinta has positioned itself as Utah's leading craft brewery since 1993 and was the first company in Utah powered by renewable energy sources (2001), providing a long-running ESG differentiator. Its beers have earned multiple international medals between 2008 and 2015, including World Beer Cup Gold and Brussels Beer Challenge Gold, which it leverages as third-party quality validation. Leadership includes John J. Lennon as President & CEO, Jeremy Ragonese as President, Mark Allen as Director of Operations, and Joe Mastrorocco as Sales Director. The company is independently owned with no disclosed parent, private equity investment, or institutional funding.
Uinta Brewing firmographics
Firmographics- Name
- Uinta Brewing
- Legal name
- Uinta Brewing Company
- Website
- https://uintabrewing.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Uinta Brewing is a privately held craft brewery founded in 1993 in Salt Lake City, Utah, producing award-winning beers, hard seltzer, contract-brewed beverages, and branded merchandise for consumers through wholesale distribution, an on-site pub, and an airport retail location.
- Ownership category
- akta.pro rank
Uinta Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industry
- Alcoholic Beverage Contract Manufacturing & Co-Packing (AFAFAAAI)
Keywords
Where Uinta Brewing is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Uinta Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer Sales: Direct sales of packaged and draft craft beers through distribution channels, on-site taproom, and retail locations.
- Pub & Kitchen Food & Beverage: On-site restaurant and bar services at the Pub & General Store location in Salt Lake City.
- Softgoods Merchandise: E-commerce sales of branded merchandise including apparel and accessories through the online store.
- Contract Brewing: Private label brewing services for other brands using Uinta's brewing facilities and expertise.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Uinta Brewing product offering
Product offeringCore offering
Uinta Brewing Company brews and sells a portfolio of award-winning craft beers and hard seltzers (including Yard Sale Winter Lager, 801 German Pilsner, Cutthroat Pale Ale, Was Angeles Premium American Lager, and Westwater Hard Seltzer). In addition to packaged beer, the company operates an on-site brewpub (Pub & Kitchen), an airport retail kiosk, an online branded merchandise store, and provides contract brewing services for third-party brands using its production facilities.
Product overview
Uinta Brewing Company is a craft brewery founded in 1993 in Salt Lake City, Utah. The company produces a portfolio of award-winning beers including Yard Sale Winter Lager, 801 German Pilsner, Cutthroat Pale Ale, and Was Angeles Premium American Lager. Beyond beer, they offer Westwater Hard Seltzer, operate a brewpub (Pub & Kitchen), provide contract brewing services, and sell softgoods merchandise. The brewery is noted for environmental responsibility and was the first company in Utah powered by renewable energy sources in 2001.
Differentiator
Problem solved
Functional benefit
Products and services
- Yard Sale Winter Lager
Quantifiable outcome
- Multiple international brewing awards including World Beer Cup Gold (2008), Brussels Beer Challenge Gold (2015), and European Beer Star Silver (2009)
Companies that use Uinta Brewing
Customer profileSegments3 records
Ideal customer profiles4 records
Uinta Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uinta Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Utah Avalanche CentercoreCommunity partnership with Utah Avalanche Center, supporting avalanche safety and education in Utah's mountain communities. Aligned with Uinta's outdoor lifestyle brand and mountain culture identity.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Uinta Brewing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Uinta Brewing social profiles
Digital presenceUinta Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uinta Brewing leadership team
Management profileNumber of profiles
Profiles4 records
Uinta Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uinta Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uinta Brewing
What does Uinta Brewing do?
Uinta Brewing Company brews and sells a portfolio of award-winning craft beers and hard seltzers (including Yard Sale Winter Lager, 801 German Pilsner, Cutthroat Pale Ale, Was Angeles Premium American Lager, and Westwater Hard Seltzer). In addition to packaged beer, the company operates an on-site brewpub (Pub & Kitchen), an airport retail kiosk, an online branded merchandise store, and provides contract brewing services for third-party brands using its production facilities.
Is Uinta Brewing a public or private company?
Uinta Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uinta Brewing founded?
Uinta Brewing was founded in 1993. It employs 51 to 100 people.
Where is Uinta Brewing based?
Uinta Brewing is headquartered in Salt Lake City, United States, in the North America region.
How does Uinta Brewing make money?
Four revenue lines are on record. Beer Sales are the primary driver. The others are pub & Kitchen Food & Beverage, softgoods Merchandise and contract Brewing.
Does Uinta Brewing have an API?
No public API is recorded for Uinta Brewing.
What industry is Uinta Brewing in?
Uinta Brewing's product category is Craft Brewing. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of AFAFAAAI, Alcoholic Beverage Contract Manufacturing & Co-Packing. Its NAICS code is 31212 and its SIC code is 2082.