Good Food Holdings, LLC

What Good Food Holdings, LLC does

Good Food Holdings, LLC is a privately held holding company, established in 2023 and based in Carson, California, that owns and operates five regional premium grocery retail brands across the West Coast of the United States. Its portfolio comprises Bristol Farms (14 locations in Southern California, founded 1982), Metropolitan Market (10 locations in the Seattle/Tacoma area, founded 1971), Lazy Acres Natural Market (5 California locations, founded 1991), New Seasons Market (21 stores in Oregon and SW Washington, founded 2000, and the world's first B Corp certified grocer), and New Leaf Community Markets (5 Santa Cruz-area locations, founded 1985, and California's first B Corp grocer). Collectively, the portfolio operates 55 physical storefronts and employs several thousand staff, with New Seasons Market alone accounting for nearly 3,000 employees.

Each subsidiary brand operates with independent leadership, company culture, and go-to-market strategy, targeting consumers seeking premium, specialty, organic, and locally sourced food products in their respective regional markets. Revenue is generated primarily through direct-to-consumer retail grocery sales across these physical storefronts, with each brand offering differentiated assortments in meat, seafood, bakery, organic produce, and prepared foods. Pricing details are not publicly disclosed. Two brands (New Seasons and New Leaf) hold B Corp certifications and channel 10% of after-tax profits to local nonprofit and community causes.

The company does not develop proprietary core technology; instead, it partners with third-party platforms for digital and AI capabilities. Most notably, in November 2025, Good Food Holdings signed on as a launch partner for Instacart's AI Solutions suite, deploying Agentic Commerce, AI Assistant, In-Store Intelligence, Catalog Intelligence, and Agentic Analytics across its brands. The company has formalized executive leadership for brand stewardship (Chief Brand Officer Doug Zarkin) and digital strategy (Chief Digital Officer Scott DeGraeve). No public funding rounds, M&A activity, or institutional investor information is disclosed.

Name

Good Food Holdings, LLC

Legal name

Good Food Holdings, LLC

Website

https://goodfoodholdings.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Food Holdings is a private Carson, California-based holding company that owns five premium West Coast grocery brands (Bristol Farms, Metropolitan Market, Lazy Acres, New Seasons Market, New Leaf Community Markets) operating 55 storefronts across California, Oregon, and Washington, serving affluent consumers seeking specialty, organic, and locally sourced food products.

Ownership category

akta.pro rank

Product category

Premium Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Premium grocery retail
• Specialty food stores
• Organic natural foods
• Community grocery chains
• Multi-brand grocery holding

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated from direct-to-consumer retail grocery sales across physical storefront locations. Each brand offers unique item assortments, highest quality meat, seafood, and bakery items, broad assortment of quality and organic produce, and prepared foods. Individual brands have distinct positioning: Bristol Farms (Southern California premium), Metropolitan Market (Pacific Northwest specialty), Lazy Acres (natural/organic fresh format), New Seasons Market (local/organic/regenerative focus), New Leaf Community Markets (sustainable/local focus).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Good Food Holdings is the holding company for five preeminent premium grocery retail brands (Bristol Farms, Metropolitan Market, Lazy Acres Natural Market, New Seasons Market, and New Leaf Community Markets) operating approximately 55 physical storefronts across California, Oregon, and Washington. Each brand sells unique assortments of high-quality meats, seafood, bakery items, organic and specialty produce, and prepared foods through independent retail banners targeting premium and health-conscious consumers.

Product overview

Good Food Holdings operates as a holding company for five distinct premium grocery retail brands: Bristol Farms, Metropolitan Market, Lazy Acres Natural Market, New Seasons Market, and New Leaf Community Markets. Each brand maintains its own leadership, company culture, operating philosophy, and go-to-market strategy while sharing a common focus on high-quality meats, seafood, bakery items, organic produce, and prepared foods. The portfolio includes 46 total store locations across California, Oregon, Washington, and Southern California regions, with New Seasons Market being the world's first B Corp certified grocer and New Leaf Community Markets being California's first B Corporation grocer.

Differentiator

Problem solved

Functional benefit

Brands

• Bristol Farms: Gourmet grocery combining neighborhood butcher, baker, and specialty grocer with restaurant-quality sushi. 14 Southern California locations.
• Metropolitan Market
• Lazy Acres Natural Market
• New Seasons Market
• New Leaf Community Markets

Products and services

• Bristol Farms Premium gourmet grocery brand combining neighborhood butcher, baker, and specialty grocer with restaurant-quality sushi, offering curated specialty foods across 14 Southern California locations.
• Metropolitan Market Destination grocery retailer for food enthusiasts featuring finest ingredients, rare finds, exceptional seafood, full-service butcher, prepared meals, bakery, and floral departments across 10 Seattle/Tacoma area locations.
• Lazy Acres Natural Market Natural and organic fresh format store offering full organic produce assortment, organic and all-natural grocery items, premium grass-fed meats, fresh fish, comprehensive vitamin/supplement and body care departments, prepared foods, fresh bakery, craft beers, and wines across 5 California locations.
• New Seasons Market Friendly neighborhood grocery store featuring locally sourced, organic and regeneratively produced items, classic grocery favorites, and chef-made grab-and-go meal solutions across 21 stores in Oregon and SW Washington. World's first B Corp certified grocer.
• New Leaf Community Markets Community-hub grocery chain focused on sustainable, locally produced food and environmental consciousness across 5 California locations (Aptos, Capitola, Downtown Santa Cruz, Half Moon Bay, Westside Santa Cruz). California's first B Corporation grocer, paying forward 10% of after-tax profit to local nonprofits.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InstacartcoreTechnology or Integration · 7 November 2025Good Food Holdings has signed on to implement various components of Instacart's new AI Solutions suite, including Agentic Commerce, AI Assistant (Cart Assistant), In-Store Intelligence, Catalog Intelligence, and Agentic Analytics. This partnership positions Good Food Holdings' brands at the forefront of AI-first grocery shopping experiences.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sprouts Farmers Market: Specialty grocer focused on natural and organic fresh-attribute products with prepared foods, fresh produce, vitamins/supplements, and bulk items. Directly comparable to Good Food Holdings' Lazy Acres, New Seasons, and New Leaf banners in assortment philosophy and target customer.
• Natural Grocers by Vitamin Cottage: Specialty natural and organic grocery chain with a strong supplements department and LOHAS customer focus. Closely comparable to Lazy Acres Natural Market's natural/organic format and vitamin/supplement offering.
• Gelson's Markets: Southern California premium specialty grocer with neighborhood butcher, bakery, sushi, and curated assortment. Closely comparable to Bristol Farms in geography, premium positioning, and restaurant-quality prepared foods.

Broad incumbents

• Whole Foods Market (Amazon): National premium natural and organic grocer owned by Amazon. Overlaps with Good Food Holdings' premium assortment, organic sourcing, prepared foods, and values-driven positioning, though at vastly larger national scale.
• Trader Joe's: National specialty grocer known for curated private-label assortment, prepared foods, and unique items. Comparable to the unique-item-assortment positioning claimed by Bristol Farms, Metropolitan Market, and New Seasons Market.
• Hy-Vee: Midwestern employee-owned supermarket chain with a strong prepared foods, specialty, and local-sourcing program. Comparable multi-format grocery footprint and emphasis on prepared foods and local/community identity, though at a broader scale.
• Safeway / Albertsons Companies: Large multi-format conventional and premium-leaning grocery operator with stores across the West Coast. Comparable in geographic overlap and broad grocery offering, though lacking the specialty/community differentiation of Good Food Holdings' banners.

Regional players

• Wegmans Food Markets: Regional premium supermarket chain known for exceptional fresh departments, prepared foods, bakery, and broad assortment. Comparable in format and premium positioning to Bristol Farms and Metropolitan Market, though operating primarily in the Eastern U.S.
• Publix Super Markets: Regional premium-leaning supermarket chain with strong fresh departments, prepared foods, and community orientation. Comparable in community-anchored identity and fresh/prepared food emphasis to New Seasons and New Leaf, though operating in the Southeast U.S.
• Haggen: Pacific Northwest community-oriented grocery chain. Comparable to Metropolitan Market and New Seasons in Pacific Northwest geography, fresh/community positioning, and regional specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/good-food-holdings-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Food Holdings, LLC