Sawyer

What Sawyer does

Sawyer is a privately held, family-owned business founded by Amy O. and based in Park City, Utah, that designs and sells premium outdoor-adventure-themed apparel and accessories for children ages 2-12. The company's product portfolio is centered on four core categories: kids trucker and snapback hats (including beanies and technical/performance hats), graphic t-shirts, sweatshirts and hoodies, and the Summit Pant adventure pant. All products are designed in-house in Park City, manufactured in WRAP-certified facilities under ethical working conditions, and hand-printed in the U.S.A. using eco-friendly water-based inks. The brand identity is built around a "Stay Wild" / "Wild Ones" lifestyle narrative, with product names drawing from Utah geography (Wasatch, Uinta, Summit) and outdoor exploration themes.

Sawyer operates a direct-to-consumer business model through its Shopify-powered e-commerce storefront at besawyer.com, supported by a selective wholesale program to physical retail stores worldwide (with a $750 minimum opening order) while explicitly excluding online-only shops and marketplaces. Pricing is structured as standard unit pricing across a premium range: t-shirts at $27.50, sweatshirts and hoodies from $22-$44, hats from $14-$32, beanies from $9-$14, and crewnecks starting at $38. Customer acquisition is driven by Instagram and Facebook organic social, email newsletters, content marketing (outdoor activity guides and blog posts), and a promotional cadence anchored on a new-customer 10% discount code and two annual site-wide sales (July birthday and Thanksgiving weekend). Free shipping is offered on US orders $99+, with a $5.95 flat rate below that threshold.

The company positions itself in the premium kids' apparel segment with a focus on durability, butter-soft tagless fabrics, gender-neutral sizing, and design differentiation inspired by mountain-town outdoor culture. Sawyer has accumulated 1,230+ customer reviews over 6+ years of operation, and customers report multi-year repeat purchase relationships and hand-me-down usage, indicating strong product satisfaction. The business remains small (1-10 employees), bootstrapped with no disclosed funding rounds, no parent company, and no institutional investors. In 2025, the company expanded into technical/performance headwear with water- and dust-resistant hats, signaling incremental product line extension into functional outdoor gear.

Name

Sawyer

Legal name

Sawyer

Website

https://besawyer.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sawyer is a family-owned, Park City, Utah-based brand that designs and sells premium outdoor-adventure-themed apparel and accessories for children ages 2-12, including hats, t-shirts, sweatshirts, hoodies, and pants, sold direct-to-consumer via Shopify and through a curated wholesale program to physical retail stores worldwide.

Ownership category

akta.pro rank

Product category

Children's Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Kids apparel
• Outdoor clothing
• Children's hats
• Graphic t-shirts
• Adventure clothing

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their branded Shopify storefront at besawyer.com. Consumers purchase products directly via the website with standard checkout.
2. Wholesale: Wholesale distribution to physical retail stores worldwide. Minimum opening order of $750. They do not wholesale to online-only shops or online marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sawyer designs and sells premium kids' apparel and accessories — including trucker hats, beanies, technical performance caps, graphic t-shirts, sweatshirts, hoodies, long-sleeve tees, and pants — built for active outdoor play. Products are designed in-house in Park City, Utah, ethically manufactured at WRAP-certified facilities, and hand-printed in the U.S.A. with eco-friendly inks. The company sells primarily direct-to-consumer through its Shopify-powered website and secondarily through a wholesale program to physical retail stores worldwide.

Product overview

Sawyer is a small family business based in Park City, Utah that makes premium kids' clothing and accessories. The product portfolio consists of four core product categories: Kids Trucker & Snapback Hats (including trucker hats, beanies, and technical/water-resistant hats), Kids T-Shirts (graphic tees with front and back prints in various fabric blends), Hoodies & Long Sleeve T-Shirts (sweatshirts, crewnecks, and pullover hoodies), and the Summit Pant. Key named products include the Wild Ones Sweatshirt, Basic Crew, Summit Pant, Wasatch Beanie, Outfitter Leather Patch Hat, Feral Hat, Adventure Seeker Hat, Wild Catch Trucker Hat, Stay Radical Technical Hat, Dune Drifter Technical Hat, Better Adventures Hat, Yewww! Hat, Sunrise Peak Hat, Uinta Beanie, Wild Ones Tee, Lucky Ones Tee, Stay Radical Tee, Feral Tee, Go Outside Tee, Paradise Found Tee, Mother Lover Triblend Tee, Speedy Peaks Tee, Summit Crew, Desert Icons Long Sleeve Tee, Stay Radical Sweatshirt, Ridge Lines Pullover Hoodie, and Wild Wolf Pullover Hoodie. All products are designed in-house in Park City, manufactured ethically in fair working conditions, and printed in the U.S.A. with eco-friendly inks. The brand's mission is to inspire kids to be outside and adventurous, and products are made from premium soft fabrics designed to withstand active outdoor play. Products are available in toddler and youth sizes, marketed as gender-neutral.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Trucker & Snapback Hats A collection of adventure-inspired premium headwear for kids including trucker hats, snapbacks, beanies, and technical performance caps, built to handle outdoor activity. Available in toddler and youth sizes.
• Kids T-Shirts Buttery-soft tagless graphic t-shirts with stylish adventure-themed designs, made from Airlume combed ring-spun cotton or tri-blend fabrics, durable enough for active play. Available in toddler and youth sizes.
• Hoodies & Long Sleeve T-Shirts Premium sweatshirts, crewnecks, pullover hoodies, and long-sleeve tees made from soft, durable fabric blends (52/48 cotton-poly and others), designed for active outdoor play and casual wear. Available in toddler and youth sizes.
• Summit Pant Kids' adventure pant made from an ultra-soft 52/48 cotton-poly blend, featuring Tom the Jackalope logo embroidery. Youth sizes are slim and tapered; toddler sizes are loose and casual. Designed to pair with the Summit Crew for a complete outfit.
• Wild Catch Trucker Hat Rugged cotton-canvas front trucker hat with high-vis yellow 'Stay Wild' fish patch and breathable polyester mesh back, featuring a flat brim that won't flop when wet, moisture-wicking sweatband, and adjustable snapback. New for 2025.
• Dune Drifter Technical Hat Feather-light, fast-drying desert-proof performance cap with curved brim that won't flop when wet, featuring a rubber CVC 'Sawyer' patch. New sandstone colorway for 2025.

Quantifiable outcome

• Products designed to withstand active outdoor play and last for years, with many customers reporting multi-year usage and passing clothes down to siblings

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exploresawyer
• Instagraminstagram.com/exploresawyer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sawyer