Monterey County Weekly
The Monterey County Weekly is a locally-owned and independent newspaper published each Thursday.
- Company typePrivate
- Founded1988
- HeadquartersSeaside, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Monterey County Weekly does
The Monterey County Weekly is a locally-owned and independent newspaper published each Thursday. It also published resource guides that are published annually, including the Food & Drink Guide, Student SMART Guide, Senior Resource Directory, and Best of Monterey Bay Essential Visitor’s Guide.
Monterey County Weekly firmographics
Firmographics- Name
- Monterey County Weekly
- Legal name
- Milestone Communications Inc.
- Website
- http://montereycountyweekly.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Monterey County Weekly is a locally-owned and independent newspaper published each Thursday.
- Ownership category
- akta.pro rank
Monterey County Weekly industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Monterey County Weekly is headquartered
LocationHeadquarters
- HQ city
- Seaside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Monterey County Weekly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: Print and digital advertising space sold to local businesses, including display ads, classifieds, real estate listings, recruitment, obituaries, and legal advertising.
- Subscriptions and Donations: Weekly Insider supporter program with donation options, offering membership benefits and supporting independent journalism.
- Specialty Publications: Revenue from Best of Monterey Bay® themed magazines (Wedding Guide, Living Well, Family Guide, Eat+Drink, Readers' Poll, Haven, Visitors Guide) which contain paid advertising alongside editorial content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Print advertising rates available via PDF media kit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Monterey County Weekly product offering
Product offeringCore offering
Monterey County Weekly is the largest-circulation locally-owned independent weekly newspaper serving Monterey County, published every Thursday since 1988. The publication covers local news, opinion, arts, entertainment, sports, dining, and community information, distributed through print news racks, the Monterey County NOW digital platform, a flipbook e-edition, email newsletters, and social media channels. It also produces specialty magazines (Best of Monterey Bay®, Wedding Guide, Living Well, Eat+Drink, Family Guide, Haven, Visitors Guide) and runs the Monterey County Gives! charitable giving program.
Product overview
Monterey County Weekly operates as a single unified media brand combining print and digital products. The core offering is the weekly print newspaper supplemented by the Monterey County NOW digital platform for daily news delivery. The publication produces multiple specialty magazines including Best of Monterey Bay (readers' poll winners), Living Well (senior resource guide), Wedding Guide, Eat + Drink, Family Guide, Visitors Guide, and Haven. Additional offerings include the Flipbook e-edition, daily email newsletters, and the Monterey County Gives! charitable giving program. The company primarily serves local residents, businesses, and visitors in the Monterey Bay region.
Differentiator
Problem solved
Functional benefit
Brands
- Monterey County Gives!: A charitable giving program partnership between Monterey County Weekly, the Community Foundation for Monterey County, and the Monterey Peninsula Foundation.
- Best of Monterey Bay
Products and services
- Monterey County Weekly (Print Newspaper)
- Monterey County NOW (Digital News Platform)
- Flipbook / E-Edition
- Best of Monterey Bay Magazine
- Living Well - Aging and Disability Resource Guide
- Wedding Guide
- Eat + Drink
- Family Guide
- Visitors Guide
- Haven
- Daily Newsletter
- Monterey County Gives!
- SideBar: Optimism in Action Podcast
Quantifiable outcome
- 213 participating nonprofits in annual giving campaign
- +1 more outcomes
Companies that use Monterey County Weekly
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Monterey County Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monterey County Weekly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KAZU 90.3 NPRcoreNew collaboration between KAZU 90.3 (NPR affiliate for Monterey, Salinas, and Santa Cruz) and SideBarMedia to feature the SideBar: Optimism in Action podcast on KAZU's digital platforms. This is the first non-newscast locally produced podcast on the KAZU website and mobile application.
- Monterey County Gives!coreCharitable giving program partnership between Monterey County Weekly, Community Foundation for Monterey County, and Monterey Peninsula Foundation. The 2025 campaign features 213 participating nonprofits with over $1.6 million in matching funds from major partners, running through December 31, 2025.
- Area Agency on AgingcorePartnership with County of Monterey Area Agency on Aging to produce and distribute the annual Living Well, Aging and Disability Resource Guide. The publication serves as a valuable community resource tool providing information on senior services, healthcare, housing, and community resources.
- Community Foundation for Monterey CountycoreCo-partner in Monterey County Gives! annual charitable giving campaign, providing matching funds and platform for local nonprofits.
- Monterey Peninsula FoundationcoreCo-partner in Monterey County Gives! annual charitable giving campaign, providing matching funds to amplify nonprofit fundraising efforts in the region.
- Monterey College of LawminorPodcast sponsor for SideBar: Optimism in Action podcast episode featuring Bradley Zeve.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Monterey County Weekly competitors and assessment
Company assessmentBroad incumbents
- Santa Cruz Sentinel (Hearst): Daily regional newspaper serving Santa Cruz County owned by Hearst. Competes for Monterey Bay regional news coverage and digital ad inventory, with the backing of a large media conglomerate.
- Monterey County Herald (MediaNews Group): Daily newspaper covering Monterey County, owned by the Alden Global Capital-backed MediaNews Group. Largest direct local news competitor in the same geography as Monterey County Weekly, with broader corporate backing.
- Salinas Californian (Gannett): Daily local newspaper covering the Salinas Valley within Monterey County, owned by national chain Gannett. Competes for local news coverage and digital advertising in Monterey County with a much larger corporate parent and national sales infrastructure.
Direct peers
- Willamette Week: Long-running independent alternative weekly newspaper serving Portland, Oregon with a comparable mix of local news, arts, opinion, and specialty publications. Closely aligned business model and editorial positioning to Monterey County Weekly.
- The Pitch (Pitch Media): Independent alternative weekly covering Kansas City with print and digital editions focused on local news, arts, and culture. Comparable scale, format, and community-newspaper business model to Monterey County Weekly.
- The Carmel Pine Cone: Locally-owned weekly newspaper serving Carmel and surrounding Monterey County communities. Direct competitor for local news coverage, advertising dollars, and readership in the same primary geography as Monterey County Weekly.
- Good Times Santa Cruz: Independent alternative weekly serving Santa Cruz County with similar arts, entertainment, news and opinion editorial mix. Closely comparable format and target audience to Monterey County Weekly, operating in the adjacent regional market.
- The Pacific Sun: Independent community newspaper serving Marin County with weekly print frequency and digital platform covering local news, arts, and opinion. Comparable business model and product mix to Monterey County Weekly in a similar Northern California coastal community.
Others
- America's Newspapers (industry association): Industry trade association serving local and community newspaper publishers. Relevant peer for benchmarking best practices in advertising sales, audience development, and digital transformation among independent weeklies similar to Monterey County Weekly.
Emerging players
- Edible Monterey Bay: Regional food and drink publication covering the Monterey Bay area, overlapping directly with Monterey County Weekly's Eat+Drink specialty magazine and competing for the same local food-advertiser dollars.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Monterey County Weekly social profiles
Digital presenceMonterey County Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monterey County Weekly leadership team
Management profileNumber of profiles
Profiles9 records
Monterey County Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monterey County Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monterey County Weekly
What does Monterey County Weekly do?
Monterey County Weekly is the largest-circulation locally-owned independent weekly newspaper serving Monterey County, published every Thursday since 1988. The publication covers local news, opinion, arts, entertainment, sports, dining, and community information, distributed through print news racks, the Monterey County NOW digital platform, a flipbook e-edition, email newsletters, and social media channels. It also produces specialty magazines (Best of Monterey Bay®, Wedding Guide, Living Well, Eat+Drink, Family Guide, Haven, Visitors Guide) and runs the Monterey County Gives! charitable giving program.
Is Monterey County Weekly a public or private company?
Monterey County Weekly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monterey County Weekly founded?
Monterey County Weekly was founded in 1988. It employs 51 to 100 people.
Where is Monterey County Weekly based?
Monterey County Weekly is headquartered in Seaside, United States, in the North America region.
How does Monterey County Weekly make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscriptions and Donations and specialty Publications.
Who are Monterey County Weekly's main competitors?
Broad incumbents on record are Santa Cruz Sentinel (Hearst), Monterey County Herald (MediaNews Group) and Salinas Californian (Gannett). Direct peers are Willamette Week, The Pitch (Pitch Media), The Carmel Pine Cone, Good Times Santa Cruz and The Pacific Sun. America's Newspapers (industry association) is listed as an others. Edible Monterey Bay is listed as an emerging player.
Does Monterey County Weekly have an API?
No public API is recorded for Monterey County Weekly.
What industry is Monterey County Weekly in?
Monterey County Weekly's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513110 and its SIC code is 2711.