What Air Logistics Group does

Air Logistics Group (ALG) is a privately held General Sales & Service Agent (GSSA) that represents airlines' cargo divisions in markets where the carrier does not maintain its own commercial infrastructure. Founded in 1994 by Stephen Dawkins and incorporated in the United Kingdom, ALG operates as an outsourced commercial arm for airlines, taking responsibility for local sales, pricing, marketing, operations, handling, trucking, finance and reporting in exchange for a commission on cargo sales. Its customer base comprises 135+ airline partners, including American Airlines, ANA, Cargolux, China Airlines, Etihad Airways, United Airlines and CargoLogic-type operators, and it supports booking activity from 10,000+ freight forwarders across its network.

ALG's commercial operating model is built around 100 fully owned offices spanning 60+ countries (39 stations in 27 European countries, 56 in 25 Asia & Middle East countries, plus Americas, Africa and Australasia), staffed by approximately 500 cargo professionals and managed locally by country managers. The underlying technology stack combines integrated booking systems for flight-by-flight load-factor optimisation, a Business Intelligence platform providing real-time performance insights, and a commercial operating system that links sales, pricing, service and execution to local market intelligence. The company processes 550,000+ Air Waybills annually and manages in excess of $700M of annual cargo sales on behalf of its airline partners.

Revenue is generated primarily through GSSA commissions on cargo sales transacted for airline partners, with secondary value captured through integrated handling, trucking, finance and BI services that increase wallet share per relationship. Pricing is contract-based and not publicly disclosed. ALG differentiates itself from legacy GSSAs by positioning around measurable commercial performance rather than market presence: rapid 30-day onboarding, locally empowered commercial teams, and transparent commercial reporting. The company is privately held, has no disclosed outside investors, and has funded its multi-decade expansion organically through retained earnings and operating cash flow.

Name

Air Logistics Group

Legal name

Air Logistics Group Limited

Website

https://airlogisticsgroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Air Logistics Group is a privately held UK-headquartered GSSA that represents 135+ airlines' cargo divisions across 100 offices in 60+ countries, handling sales, pricing, operations, handling, trucking, finance and business intelligence on a commission basis.

Ownership category

akta.pro rank

Product category

Air Cargo Representation Services

NAICS

Freight Transportation Arrangement (488510), Support Activities for Air Transportation (4881)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Management Services (8741)

akta.pro primary industry

Airline GSA / Representation & Ticket Sales Offices (THAKALAG)

akta.pro secondary industry

Air Freight Brokerage (TLADAMAE)

Keywords

• Airline cargo representation
• GSSA services
• Air cargo sales
• Freight forwarding services
• Airline commercial management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. GSSA Commission: ALG operates as a General Sales & Service Agent (GSSA) earning commission on cargo sales managed for airline partners. The company handles sales, pricing, marketing, operations, handling, trucking, finance and business intelligence for airlines in exchange for commercial performance fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Air Logistics Group operates as a General Sales & Service Agent (GSSA) for airlines, providing outsourced commercial cargo representation across global markets. The company manages airline cargo sales, pricing, marketing, operations, handling, trucking, finance, and business intelligence functions on behalf of 135+ airline partners through a network of 100 owned offices in 60+ countries. The integrated offering combines six service modules — Sales, Marketing, Operations & Customer Services, Handling & Trucking, Finance & Administration, and Business Intelligence — into a unified commercial agent model.

Product overview

Air Logistics Group operates as a single unified GSSA (General Sales & Service Agent) product portfolio. The core offering is the GSSA model, which is supported by six integrated service modules: Sales Services, Marketing Services, Operations & Customer Services, Handling & Trucking, Finance & Administration, and Business Intelligence. These modules combine as a fully integrated commercial agent model designed to drive revenue, improve yield, and deliver high-level service across global markets, with a 30-day onboarding and standardised deployment approach.

Differentiator

Problem solved

Functional benefit

Products and services

• GSSA (General Sales & Service Agent) Model Core GSSA service enabling airlines to access markets without building local sales and operational infrastructure; ALG represents airlines and manages cargo activity across 60+ countries on their behalf.
• Sales Services Local market expertise and data-led demand generation for airline partners, focused on revenue-driven commercial return through dedicated sales teams across global offices.
• Marketing Services Market-driven demand creation through targeted multi-channel campaigns and forwarder and trade engagement, converting brand visibility into airline cargo bookings.
• Operations & Customer Services Consistent global execution with specialist cargo capability and integrated booking systems, providing flight-by-flight load factor optimisation for airline partners.
• Handling & Trucking End-to-end ground coordination with coordinated supplier networks and cost-efficient transport solutions, quality controlled at every point.
• Finance & Administration Global revenue accounting, centralised invoicing control, and data validation with structured commercial reporting that is clear, transparent, and on time for airline partners.
• Business Intelligence Real-time performance insights using industry-leading data tools and continuous digital investment for live visibility and actionable commercial insight for airline partners.

Quantifiable outcome

• 30-Day Onboarding
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• American AirlinescoreOthersAirline partner for cargo sales representation and commercial performance services across ALG's global network.
• ANA AirlinescoreOthersAirline partner for cargo sales representation and commercial performance services across ALG's global network.
• Cargolux AirlinescoreOthersAirline partner for cargo sales representation and commercial performance services across ALG's global network.
• China AirlinescoreOthersAirline partner for cargo sales representation and commercial performance services across ALG's global network.
• Etihad AirwayscoreOthersAirline partner for cargo sales representation and commercial performance services across ALG's global network.
• United AirlinescoreOthersAirline partner for cargo sales representation and commercial performance services across ALG's global network.
• DHLcoreOthersFreight forwarding partner providing cargo volume and booking connections across ALG's global network.
• Kuehne+NagelcoreOthersFreight forwarding partner providing cargo volume and booking connections across ALG's global network.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• APG (Air Promotion Group): Worldwide airline GSA network providing sales representation and distribution for carriers, comparable to ALG's GSSA activities.
• ECS Group: One of the largest global GSSA/cargo general sales agents, representing airlines' cargo commercially across dozens of countries — the same core model as ALG.
• Global GSA Group: International GSSA network offering airline cargo sales and service representation across multiple regions, competing directly with ALG.
• Kales Airline Services: Established cargo GSSA representing airlines' freight capacity to forwarders across Europe and beyond, mirroring ALG's model.
• AVIAREPS: Global GSA representing airlines commercially (passenger and cargo) across many markets, overlapping with ALG's representation business.
• Network Airline Services (NAS): GSSA and cargo management provider handling airline cargo sales and operations, a close functional peer to ALG.
• ATC Aviation Services: Global airline cargo GSSA providing sales, marketing and handling representation for carriers, directly overlapping with ALG's offering.

Broad incumbents

• Worldwide Flight Services (WFS): Large global air cargo handling and ground services provider; overlaps with ALG's handling/operations modules and competes for airline cargo mandates at greater scale.
• Menzies Aviation: Global aviation services group providing cargo handling and ground operations for airlines, an adjacent large incumbent to ALG's cargo services.

Regional players

• Unitrans (Cargo GSA): Regional airline cargo GSSA representing carriers in specific markets, offering the same representation model as ALG but with a narrower geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/air-logistics-group
• Xx.com/ALG_Corporate
• Facebookfacebook.com/Air-Logistics-Group-154787338429014

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Logistics Group