Four Seasons Produce

Wholesale Produce Distributionfsproduce.com

Four Seasons Produce is a family-owned wholesale distributor of organic and conventional fresh produce plus meat, dairy, and produce-department adjacencies, serving independent retailers, natural food stores, co-ops, and wholesalers across the Mid-Atlantic and Northeast via direct-store-delivery since 1976.

Company typePrivate
Founded1976
HeadquartersEphrata, United States
Headcount501–1,000
GTM typeB2B
OfferingServices

What Four Seasons Produce does

Four Seasons Produce, Inc. is a family-owned, full-service wholesale distributor of fresh organic and conventional produce plus complementary fresh items (meat, dairy, floral, nuts, beverages, snacks, and other produce-department adjacencies), headquartered in Ephrata, Pennsylvania. Founded in 1976 and celebrating its 50th anniversary in 2025, the company serves independent retailers, natural food stores, food co-ops, online retailers, wholesalers, national chain stores, and processors across the Mid-Atlantic and Northeast United States. Its core offering is direct-store-delivery supply of fresh produce coupled with merchandising support, ad plans, and promotional assistance — a service bundle rather than a pure commodity transaction.

The business operates a direct-store-delivery (DSD) model supported by integrated transportation and logistics capabilities housed in wholly-owned subsidiaries Sunrise Transport and Sunrise Logistics, plus an organic and natural products trading arm in Earth Source Trading (collectively the 'Four Seasons Family of Companies'). The technology stack is conventional for the wholesale-produce category — route-based delivery logistics, customer ordering portals, and content-driven marketing — with no disclosed proprietary software platform, API surface, or AI/ML components. Underlying supply is anchored by long-tenured grower relationships in the Lancaster County Amish and Mennonite farming community and across PA, NY, NJ, VA, MD, and DE, including Lady Moon Farms (partner since 1988), Flaim Farms (since 1999), Pedersen Farms, Hess Brothers Fruit, and Jersey Fruit cooperative.

Revenue is generated through B2B product sales (transaction-fee style pricing quoted by volume, product, and customer) on a quote-based model that is not publicly disclosed. The go-to-market motion is sales-led and relationship-based, with dedicated sales representatives delivering merchandising and ad support to independent retailers. Chairman David Hollinger, identified as founder & chairman, signals ongoing family control with no parent company, institutional investor, or public listing identified.

Four Seasons Produce firmographics

Firmographics

Name: Four Seasons Produce
Legal name: Four Seasons Produce, Inc.
Website: https://fsproduce.com
Company type: Private
Founded year: 1976
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Four Seasons Produce is a family-owned wholesale distributor of organic and conventional fresh produce plus meat, dairy, and produce-department adjacencies, serving independent retailers, natural food stores, co-ops, and wholesalers across the Mid-Atlantic and Northeast via direct-store-delivery since 1976.
Ownership category
akta.pro rank

Four Seasons Produce industry classification

Industry

Product category: Wholesale Produce Distribution
NAICS: Fresh Fruit and Vegetable Merchant Wholesalers (42448)
SIC: Wholesale-Groceries, General Line (5141)
akta.pro primary industry: Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)
akta.pro secondary industries: Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

Wholesale produce distribution
Organic produce supply
Direct store delivery
Fresh food distribution
Produce merchandising services

Where Four Seasons Produce is headquartered

Location

Headquarters

HQ city: Ephrata
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Four Seasons Produce business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

Wholesale Produce Distribution: B2B wholesale distribution of organic and conventional produce plus fresh items (meat, dairy) to independent retailers, natural food stores, food co-ops, and wholesalers. Revenue generated through product sales with direct-store-delivery service.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Four Seasons Produce product offering

Product offering

Core offering

Four Seasons Produce, Inc. is a family-owned, full-service wholesale distributor of organic and conventional produce plus fresh items (meat, dairy) serving independent retailers, natural food stores, food co-ops, online retailers, wholesalers, national chains, and processors. The company operates a direct-store-delivery (DSD) model in the Mid-Atlantic and Northeast, complemented by merchandising support, ad planning, promotional assistance, custom packs, bagging, and private-label services for organic, local, and conventional produce.

Product overview

Four Seasons Produce is a family-owned wholesale produce distributor operating as a single unified distribution business. The company offers organic produce, conventional produce, meat and dairy products, and produce department related products (floral, snacks, beverages, etc.). Services include direct-store-delivery and merchandising support. The company also operates subsidiaries including Sunrise Transport (logistics), Sunrise Logistics, and Earth Source Trading as part of its Family of Companies.

Differentiator

Problem solved

Functional benefit

Brands

Sunrise Transport: Transportation and logistics subsidiary providing delivery and logistics services for the Four Seasons Family of Companies.
Sunrise Logistics
Earth Source Trading

Products and services

Organic Produce Certified organic fruits and vegetables sourced from regional and national growers, distributed to retailers and wholesale customers focused on organic and natural product offerings.
Conventional Produce Traditional fresh produce items distributed to independent retailers and wholesale customers across the Mid-Atlantic and Northeast regions.
Meat, Dairy, Fresh Fresh meat, dairy products, and other perishable items that complement the produce offering for natural food stores, food co-ops, and retailers.
Produce Department Related Products Supplementary items for produce departments including floral, nuts, drinks, dips, dressings, toppings, vegetarian foods, snacks, birdseed, firewood, and fresh cut flowers.
Store Delivery & Merchandising Support Direct-store-delivery supply of fresh produce to independent retailers, with merchandising support, ad plans, and sales assistance designed to help independent retailers succeed in the fresh category.
Wholesale and Bulk Distribution with Custom Packs, Bagging, and Private Labeling Bulk produce supply for wholesalers, national chain stores, and processors, with custom packs, bagging, and private-label capabilities across organic, local, and conventional produce.

Companies that use Four Seasons Produce

Customer profile

Segments3 records

Ideal customer profiles3 records

Four Seasons Produce technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Four Seasons Produce partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core, major and minor.

Sunrise TransportcoreOthersSubsidiary transportation company providing dedicated logistics and delivery services for Four Seasons Produce, enabling the direct-store-delivery model.
Sunrise LogisticscoreOthersSubsidiary logistics company that supports Four Seasons Produce operations with transportation and supply chain services.
Earth Source TradingcoreOthersSubsidiary company within the Four Seasons Family of Companies, trading in earth-source products.
Lady Moon FarmscoreOthersOrganic produce supplier - Located in Chambersburg, PA. Lady Moon Farms is the largest family-owned certified organic vegetable grower on the east coast with operations extending to Georgia and Florida for year-round production. Partnership since 1988.
Flaim FarmscoreOthersProduce supplier since 1999 - Located in Vineland, NJ. Fourth and fifth generation family farm known for lettuces, herbs, greens, roots, eggplant, peppers, and squashes. Business relationship has grown significantly since 1999.
Pedersen FarmscoreOthersOrganic produce supplier - Located in Seneca Castle, NY. A 600-acre certified organic family farm started in 1983, growing hops for local breweries and fresh produce for natural food stores and retailers.
Hess Brothers FruitmajorOthersFruit supplier - Located in Lancaster, PA. Family-owned since 1962, harvesting over 1.5 million bushels of over 20 apple varieties each year.
Hess FarmmajorOthersVegetable supplier - Founded in 1986 in Adams County, PA. Second-generation family farm producing fresh vegetables on over 140 acres, renowned for sweet corn and vine ripe tomatoes.
Cedar Meadow FarmsmajorOthersProduce supplier - Operated by Steve Groff in Lancaster County, PA. Pioneered 'Permanent Cover Cropping System' for enhanced soil and water quality. Grows produce on 200 acres.
Christ KingmajorOthersOrganic produce supplier - Amish grower in Lancaster County, PA with 16 acres. Converted to 100% organic production in 2009, growing organic vegetables and tomatoes.
Ephraim ZookmajorOthersProduce supplier - Amish grower near Four Seasons facilities in Ephrata, PA. Grows tomatoes in herbicide-free high tunnels, started farming in 2000.
Sam ZookmajorOthersOrganic produce supplier - Amish grower in Lancaster County, PA. Specializes in pesticide-free grape tomatoes in high tunnels, sweet onions, and watermelons.
Jersey FruitmajorOthersFarmer-owned cooperative since 1940 based in Hammonton, NJ. Specializes in NJ peaches, nectarines, and blueberries from growers throughout south and central NJ.
Josh WeaverminorOthersYoung Mennonite grower in Lancaster County, PA within 2 miles of Four Seasons facilities. Grows cabbage varieties, sweet corn, zucchini, cantaloupe, and watermelon.
Harnish FarmsminorOthersProduce supplier - Located in Pequea, PA. High quality summer sweet corn grower and Athena-style cantaloupe and watermelon grower, also produces fall pumpkins.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Four Seasons Produce competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Four Seasons Produce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Four Seasons Produce leadership team

Management profile

Number of profiles

Profiles1 record

Four Seasons Produce subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Four Seasons Produce funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Four Seasons Produce M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Four Seasons Produce

What does Four Seasons Produce do?

Is Four Seasons Produce a public or private company?

Four Seasons Produce is a private company. It is classified as family owned and is currently operating.

When was Four Seasons Produce founded?

Four Seasons Produce was founded in 1976. It employs 501 to 1,000 people.

Where is Four Seasons Produce based?

Four Seasons Produce is headquartered in Ephrata, United States, in the North America region.

How does Four Seasons Produce make money?

One revenue line is on record: wholesale Produce Distribution.

Does Four Seasons Produce have an API?

No public API is recorded for Four Seasons Produce.

What industry is Four Seasons Produce in?

Four Seasons Produce's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables), with a secondary code of CRAOAAAC, Fresh Produce Wholesale Distribution. Its NAICS code is 42448 and its SIC code is 5141.