Animo
Animo is a Dutch manufacturer of commercial coffee brewing machines and accessories, founded in 1950, selling through authorized dealers across Europe to office, healthcare, hospitality, education, sports, and maritime customers.
- Company typePrivate
- Founded1950
- HeadquartersAssen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Animo does
Animo B.V. is a Dutch manufacturer of commercial coffee brewing systems, founded in 1950 and headquartered in Assen, the Netherlands, with wholly-owned regional subsidiaries in France (Beaune) and Belgium (Brecht) and an authorized dealer network spanning at least eight European countries. The company designs and produces its machines in its own Dutch factory, centering its portfolio on four core platforms — OptiMe X (premium bean-to-cup with the Swiss-developed X-press precision brewer, dual-cup brewing, 7-inch touchscreen, A+ energy rating, and 94.4% recyclable construction), OptiBean X (espresso-focused), OptiVend Touch (instant), and OptiFresh (filter coffee with integrated grinder) — supplemented by the 2026 Latte+ milk system add-on (patented Swiss microfoam technology), the Animo Engage fleet visibility platform, and a broad accessories ecosystem (BRITA and Everpure water filters, OptiClean cleaning agents, cup dispensers, payment systems, percolators, water boilers, and serving trolleys).
Animo generates revenue primarily through hardware sales of coffee machines, dispensers, water coolers, and accessories via its authorized dealer channel, with pricing conducted on a quote basis rather than through public list pricing. The company targets six B2B verticals — offices and corporate environments, healthcare, education, hospitality, sports canteens, and the maritime industry — with durability, ease of maintenance (animated touchscreen instructions, sub-7-minute weekly cleaning), and sustainability positioned as functional differentiators. Recurring aftermarket revenue from consumables (filters, cleaning agents, filter paper, spare parts) and the recently introduced leasing model ("Koffiemachine leasen") and Animo Engage connected services provide a recurring layer atop the installed base. Marketing is conducted through a multilingual website (eight languages), industry trade shows, and the dealer network; partnerships with BRITA and Everpure anchor the consumables ecosystem.
Animo firmographics
Firmographics- Name
- Animo
- Legal name
- Animo B.V.
- Website
- https://animo.eu
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Animo is a Dutch manufacturer of commercial coffee brewing machines and accessories, founded in 1950, selling through authorized dealers across Europe to office, healthcare, hospitality, education, sports, and maritime customers.
- Ownership category
- akta.pro rank
Animo industry classification
Industry- Product category
- Commercial Coffee Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Animo is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Animo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Coffee Machines and Equipment Sales: Animo generates revenue primarily through the sale of coffee brewing machines, percolators, instant coffee machines, water coolers, and related equipment. The company sells directly through authorized dealers.
- Accessories and Consumables: Revenue from accessories including cleaning agents (OptiClean), water filters (BRITA PURITY, MAXTRA PRO, Everpure), filter paper, cup dispensers, payment systems, serving trolleys, and spare parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Coffee machines and equipment |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Animo product offering
Product offeringCore offering
Animo designs, manufactures, and distributes professional coffee machines and brewing equipment from its own factory in the Netherlands. The portfolio spans bean-to-cup, espresso, instant, and filter coffee machines, complemented by patented milk systems (Latte+), modular payment systems, fleet management platform (Animo Engage), and a full accessory ecosystem (water filters, cup dispensers, cleaning agents, percolators, water boilers, trolleys). Products are sold through an authorized European dealer network targeting offices, healthcare, hospitality, education, sports canteens, and maritime industries.
Product overview
Animo is a Dutch company (established 1950) that designs and manufactures high-quality coffee brewing systems and machines at its own factory in the Netherlands. The product portfolio centers on four main coffee machine platforms: OptiMe X (premium bean-to-cup with Swiss X-press brewer), OptiBean X (espresso-focused), OptiVend (instant), and OptiFresh (filter coffee with grinder). These core machines are complemented by the Latte+ milk system add-on (patented Swiss technology for microfoam), Animo Engage (fleet management IoT platform), and modular payment systems. The accessory ecosystem includes cup dispensers, water pumps, water filters (BRITA/PURITY), OptiClean cleaning products, base cabinets, thermoses/jugs, filter paper, cup warmers, serving trolleys, water coolers, percolators, water boilers, food containers, beverage containers, and beverage warmers—creating a complete coffee solution for offices, healthcare, hospitality, education, sports canteens, and maritime industries.
Differentiator
Problem solved
Functional benefit
Brands
- OptiClean: Professional cleaning products brand specifically designed for Animo coffee machines, including cleaning tablets, descaling agents, and coffee residue solvents
- Animo Engage
Products and services
- OptiMe X Premium bean-to-cup coffee machine featuring Swiss-developed X-press precision brewer that grinds and extracts coffee for single or dual cups. Includes 7-inch touchscreen with animated instructions, 7 tamping pressure levels, and weekly maintenance under 7 minutes. Targeted at offices and businesses of up to 25-50 persons.
- OptiBean X
Quantifiable outcome
- Energy consumption reduced with A+ energy label rating
- +2 more outcomes
Companies that use Animo
Customer profileSegments6 records
Ideal customer profiles6 records
Animo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Animo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BRITAcoreAnimo offers BRITA water filtration systems (PURITY C Quell, PURITY C Finest, PURITY C XtraSafe, MAXTRA PRO) as recommended accessories for their coffee machines. These filters optimize water quality for better coffee taste and reduced machine maintenance.
- X-InteractiveminorX-Interactive is identified as the website developer/hosting partner for Animo's website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Animo competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Animo social profiles
Digital presenceAnimo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animo leadership team
Management profileNumber of profiles
Animo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Animo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animo
What does Animo do?
Animo designs, manufactures, and distributes professional coffee machines and brewing equipment from its own factory in the Netherlands. The portfolio spans bean-to-cup, espresso, instant, and filter coffee machines, complemented by patented milk systems (Latte+), modular payment systems, fleet management platform (Animo Engage), and a full accessory ecosystem (water filters, cup dispensers, cleaning agents, percolators, water boilers, trolleys). Products are sold through an authorized European dealer network targeting offices, healthcare, hospitality, education, sports canteens, and maritime industries.
Is Animo a public or private company?
Animo is a private company. It is classified as family owned and is currently operating.
When was Animo founded?
Animo was founded in 1950. It employs 51 to 100 people.
Where is Animo based?
Animo is headquartered in Assen, Netherlands, in the Europe region.
How does Animo make money?
Two revenue lines are on record. Coffee Machines and Equipment Sales are the primary driver. The others are accessories and Consumables.
Does Animo have an API?
No public API is recorded for Animo.
What industry is Animo in?
Animo's product category is Commercial Coffee Equipment. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 333310 and its SIC code is 3550.