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Latter & Blum

Full company profile

uuid000c1vo

Namestring
Latter & Blum
Websiteurl
latter-blum.com
Company typeenum
Private
Founded yearint
1916
Descriptiontext

Latter & Blum is a privately held, family-owned residential real estate brokerage founded in 1916 and headquartered in New Orleans, United States. The firm operates as an independent brokerage serving residential buyers and sellers across Louisiana and Mississippi, with 1,001–5,000 employees supporting a multi-office regional network of real estate agents. Its go-to-market is a traditional agent-based brokerage model, in which licensed agents transact residential property on behalf of consumers, generating revenue through industry-standard brokerage commissions (specific rates are not publicly disclosed).

Latter & Blum's physical distribution is concentrated in two adjacent Gulf South states, and its digital presence is delivered through latter-blum.com, which is integrated with the Compass platform for listings, agent directories, and marketing technology. This Compass integration functions as a partnership rather than a disclosed franchise or acquisition relationship, and provides Latter & Blum with access to broader digital marketing infrastructure while preserving its independent brand and local market positioning.

The company's product portfolio is centered on residential brokerage services: connecting home buyers with listings, representing sellers, and facilitating property transactions. No proprietary technology products, AI-driven features, mobile applications, or data products are disclosed in available sources. Pricing follows standard industry brokerage commission models without public disclosure of rate cards. The firm competes within the independent brokerage segment, which collectively grew market share to 28.79% in 2025 per the RealTrends Verified Rankings, up from 26.98% the prior year.

Short descriptiontext

Latter & Blum is a privately held, family-owned independent residential real estate brokerage founded in 1916, headquartered in New Orleans, serving home buyers and sellers across Louisiana and Mississippi through a multi-office agent network integrated with the Compass platform.

Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersNew Orleans, United States
HQ citystring
New Orleans
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
residential real estate brokerage, home buying services, home selling services, property listing services, independent real estate agent
Industry2 codes
1Seller Representation & Listing Services
CodeBPAJAAAKPrimaryYes
2Buyer Representation Services
CodeBPAJAAAJPrimaryNo
NAICS code1 code
  • Offices of Real Estate Agents and Brokers53121
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Residential Real Estate Brokerage
Social media profiles2 records
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Latter & Blum is an independent residential real estate brokerage that connects home buyers and sellers in Louisiana and Mississippi through its agent network. Its listings and agent directory are accessible via the company website integrated into the Compass platform, which provides the digital infrastructure for property marketing and discovery.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

No product, technology, or service information for Latter & Blum was found in the provided source data. The sources contained information about Compass (a separate real estate company) and news articles unrelated to Latter & Blum's specific product offerings.

Product and service1 record
1Residential Home Buying Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

Latter & Blum operates as an independent real estate brokerage in Louisiana and Mississippi, with its website (latter-blum.com) integrated into the Compass platform. The Compass platform provides digital infrastructure, marketing technology, and market reach for Latter & Blum's listings and agent network. Latter & Blum's markets are listed under Compass's real estate market sitemap.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Compass is a national technology-driven residential brokerage and Latter & Blum's platform partner; both represent buyers and sellers in U.S. residential real estate, but Compass operates at vastly greater scale across many states including Louisiana and Mississippi.

TypeEmerging player
Description

Redfin is a technology-enabled residential brokerage offering buyer and seller representation with a different cost structure and consumer-direct model; it competes for share of mind in U.S. residential transactions and pressures traditional independent brokerages like Latter & Blum on pricing and service model.

TypeBroad incumbent
Description

RE/MAX is a global residential real estate franchise network with a similar agent-based brokerage model; it competes for agents, listings, and buyer-side transactions in the same U.S. residential brokerage category as Latter & Blum.

TypeDirect peer
Description

eXp Realty is a cloud-based residential brokerage with an agent-centric, low-overhead model that increasingly attracts independent agents away from traditional independents like Latter & Blum; comparable as a residential brokerage serving U.S. buyers and sellers.

TypeBroad incumbent
Description

Sotheby's International Realty is a luxury-focused residential brokerage network; while positioned in a different price tier, it competes for the same buyer and seller clients and listings in Louisiana, Mississippi, and broader U.S. markets.

TypeDirect peer
Description

Crye-Leike is a large privately held residential brokerage operating across the Mid-South and Southeast U.S., with a comparable independent, multi-office model and similar agent-network economics to Latter & Blum.

TypeBroad incumbent
Description

Coldwell Banker is a long-established national residential real estate brand with a franchised brokerage network; it competes directly with Latter & Blum in residential buyer and seller representation across overlapping U.S. markets.

TypeBroad incumbent
Description

Keller Williams is the largest residential real estate franchise by agent count in the U.S., operating an agent-centric, market-center model comparable to Latter & Blum's independent brokerage network but at national scale with significantly broader geographic reach.

TypeDirect peer
Description

Howard Hanna is a large, privately held regional residential brokerage headquartered in the Eastern U.S., with a similar mix of company-owned and independent offices; structurally and operationally comparable to Latter & Blum as a sizable independent regional broker.

TypeBroad incumbent
Description

Berkshire Hathaway HomeServices is a national residential real estate franchise network offering buyer and seller representation services comparable to Latter & Blum, with broader geographic reach and a powerful consumer brand.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Latter & Blum

Residential Real Estate Brokeragelatter-blum.com

Latter & Blum is a privately held, family-owned independent residential real estate brokerage founded in 1916, headquartered in New Orleans, serving home buyers and sellers across Louisiana and Mississippi through a multi-office agent network integrated with the Compass platform.

What Latter & Blum does

Latter & Blum is a privately held, family-owned residential real estate brokerage founded in 1916 and headquartered in New Orleans, United States. The firm operates as an independent brokerage serving residential buyers and sellers across Louisiana and Mississippi, with 1,001–5,000 employees supporting a multi-office regional network of real estate agents. Its go-to-market is a traditional agent-based brokerage model, in which licensed agents transact residential property on behalf of consumers, generating revenue through industry-standard brokerage commissions (specific rates are not publicly disclosed).

Latter & Blum's physical distribution is concentrated in two adjacent Gulf South states, and its digital presence is delivered through latter-blum.com, which is integrated with the Compass platform for listings, agent directories, and marketing technology. This Compass integration functions as a partnership rather than a disclosed franchise or acquisition relationship, and provides Latter & Blum with access to broader digital marketing infrastructure while preserving its independent brand and local market positioning.

The company's product portfolio is centered on residential brokerage services: connecting home buyers with listings, representing sellers, and facilitating property transactions. No proprietary technology products, AI-driven features, mobile applications, or data products are disclosed in available sources. Pricing follows standard industry brokerage commission models without public disclosure of rate cards. The firm competes within the independent brokerage segment, which collectively grew market share to 28.79% in 2025 per the RealTrends Verified Rankings, up from 26.98% the prior year.

Latter & Blum firmographics

Firmographics
Name
Latter & Blum
Website
https://latter-blum.com
Company type
Private
Founded year
1916
Headcount range
1,001–5,000 employees
Short description
Latter & Blum is a privately held, family-owned independent residential real estate brokerage founded in 1916, headquartered in New Orleans, serving home buyers and sellers across Louisiana and Mississippi through a multi-office agent network integrated with the Compass platform.
Ownership category
akta.pro rank

Latter & Blum industry classification

Industry
Product category
Residential Real Estate Brokerage
NAICS
Offices of Real Estate Agents and Brokers (53121)
SIC
Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry
Seller Representation & Listing Services (BPAJAAAK)
akta.pro secondary industry
Buyer Representation Services (BPAJAAAJ)

Keywords

  • Residential real estate brokerage
  • Home buying services
  • Home selling services
  • Property listing services
  • Independent real estate agent

Where Latter & Blum is headquartered

Location

Headquarters

HQ city
New Orleans
HQ country
United States
HQ region
North America

Markets served

Latter & Blum business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Latter & Blum product offering

Product offering

Core offering

Latter & Blum is an independent residential real estate brokerage that connects home buyers and sellers in Louisiana and Mississippi through its agent network. Its listings and agent directory are accessible via the company website integrated into the Compass platform, which provides the digital infrastructure for property marketing and discovery.

Product overview

No product, technology, or service information for Latter & Blum was found in the provided source data. The sources contained information about Compass (a separate real estate company) and news articles unrelated to Latter & Blum's specific product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

  • Residential Home Buying Services

Companies that use Latter & Blum

Customer profile

Segments1 record

Ideal customer profiles1 record

Latter & Blum technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Latter & Blum partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • CompasscoreTechnology or IntegrationLatter & Blum operates as an independent real estate brokerage in Louisiana and Mississippi, with its website (latter-blum.com) integrated into the Compass platform. The Compass platform provides digital infrastructure, marketing technology, and market reach for Latter & Blum's listings and agent network. Latter & Blum's markets are listed under Compass's real estate market sitemap.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Latter & Blum competitors and assessment

Company assessment

Broad incumbents

  • Compass: Compass is a national technology-driven residential brokerage and Latter & Blum's platform partner; both represent buyers and sellers in U.S. residential real estate, but Compass operates at vastly greater scale across many states including Louisiana and Mississippi.
  • RE/MAX: RE/MAX is a global residential real estate franchise network with a similar agent-based brokerage model; it competes for agents, listings, and buyer-side transactions in the same U.S. residential brokerage category as Latter & Blum.
  • Sotheby's International Realty: Sotheby's International Realty is a luxury-focused residential brokerage network; while positioned in a different price tier, it competes for the same buyer and seller clients and listings in Louisiana, Mississippi, and broader U.S. markets.
  • Coldwell Banker: Coldwell Banker is a long-established national residential real estate brand with a franchised brokerage network; it competes directly with Latter & Blum in residential buyer and seller representation across overlapping U.S. markets.
  • Keller Williams Realty: Keller Williams is the largest residential real estate franchise by agent count in the U.S., operating an agent-centric, market-center model comparable to Latter & Blum's independent brokerage network but at national scale with significantly broader geographic reach.
  • Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise network offering buyer and seller representation services comparable to Latter & Blum, with broader geographic reach and a powerful consumer brand.

Emerging players

  • Redfin: Redfin is a technology-enabled residential brokerage offering buyer and seller representation with a different cost structure and consumer-direct model; it competes for share of mind in U.S. residential transactions and pressures traditional independent brokerages like Latter & Blum on pricing and service model.

Direct peers

  • eXp Realty: eXp Realty is a cloud-based residential brokerage with an agent-centric, low-overhead model that increasingly attracts independent agents away from traditional independents like Latter & Blum; comparable as a residential brokerage serving U.S. buyers and sellers.
  • Crye-Leike Real Estate Services: Crye-Leike is a large privately held residential brokerage operating across the Mid-South and Southeast U.S., with a comparable independent, multi-office model and similar agent-network economics to Latter & Blum.
  • Howard Hanna Real Estate Services: Howard Hanna is a large, privately held regional residential brokerage headquartered in the Eastern U.S., with a similar mix of company-owned and independent offices; structurally and operationally comparable to Latter & Blum as a sizable independent regional broker.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Latter & Blum social profiles

Digital presence

Latter & Blum financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Latter & Blum leadership team

Management profile

Number of profiles

Latter & Blum funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Latter & Blum M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latter & Blum

What does Latter & Blum do?

Latter & Blum is an independent residential real estate brokerage that connects home buyers and sellers in Louisiana and Mississippi through its agent network. Its listings and agent directory are accessible via the company website integrated into the Compass platform, which provides the digital infrastructure for property marketing and discovery.

When was Latter & Blum founded?

Latter & Blum was founded in 1916. It employs 1,001 to 5,000 people.

Where is Latter & Blum based?

Latter & Blum is headquartered in New Orleans, United States, in the North America region.

Who are Latter & Blum's main competitors?

Broad incumbents on record are Compass, RE/MAX, Sotheby's International Realty, Coldwell Banker, Keller Williams Realty and Berkshire Hathaway HomeServices. Redfin is listed as an emerging player. Direct peers are eXp Realty, Crye-Leike Real Estate Services and Howard Hanna Real Estate Services.

Does Latter & Blum have an API?

No public API is recorded for Latter & Blum.

What industry is Latter & Blum in?

Latter & Blum's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.

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Live signals
HousingWireLong & Foster’s next chapter: Lacey Conway eyes growth, capture and consolidationLacey Conway, a real estate industry veteran who previously led Latter & Blum before its acquisition by Compass in 2024, has been appointed president of Long & Foster Real Estate, part of HomeServices of America. Conway plans to leverage her experience in mergers and acquisitions from Compass to drive growth at Long & Foster through strategic partnerships, agent recruitment, and potential consolidation of smaller brokerages. HomeServices of America is undergoing leadership changes following Chris Kelly's appointment as CEO in April, with the company positioning itself to move past recent industry lawsuits and pursue an aggressive growth strategy.PR NewswireGulf South Region's #1 Real Estate Firm, Latter & Blum, Selects SkySlope as Premier Digital Transaction Management PartnerSkySlope, a real estate transaction management platform, has secured a partnership with Latter & Blum, a Gulf South regional brokerage firm, to provide its digital transaction management software to Latter & Blum's 3,500-plus agents. The partnership follows the recent appointment of Lacey M. Conway as Latter & Blum CEO and aims to modernize the legacy brokerage's technological capabilities while maintaining its heritage. SkySlope, which manages nearly 3 million transactions annually and serves over 450,000 real estate professionals, is part of the Fidelity National Financial family.PR NewswireLatter & Blum and Gardner Realtors Join ForcesLatter & Blum, the largest independently owned residential real estate company in the Gulf South, has completed the acquisition of Gardner Realtors, a leading real estate firm in Southern Louisiana and South Mississippi. The combined entity will operate as one unified company with over 3,700 real estate associates, ranking as the 20th largest real estate firm in the United States and the second largest female-led brokerage out of 85,000 firms nationwide. Both family-owned companies emphasized that the merger will enhance agents' access to advanced technology and marketing while keeping real estate local in the communities they serve.PR NewswireContinuity Programs Introduces MyLeadDashboard.com - Automated Real Estate MarketingContinuity Programs, a Michigan-based company specializing in CRM software and automated marketing for real estate, announced the launch of MyLeadDashboard.com on its 45th anniversary. The new SaaS platform offers built-in CRM, real-time reporting, and lead generation tools, with the company claiming it could more than double results compared to its existing platform. Latter & Blum, Inc., the largest independently owned real estate company in Louisiana and a top-30 US real estate company, is the first client to migrate to the new platform.