OPENRED
OPENRED is a Rotterdam-based AI-driven PropTech platform that consolidates Dutch housing-market data, municipal policy, and pricing models into decision-support tools for real estate developers, municipalities, brokers, and investors across the Netherlands.
- Company typePrivate
- Founded2021
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OPENRED does
OPENRED is a Rotterdam-based AI-driven PropTech platform founded in 2021 that consolidates housing-market data, municipal policy information, and proprietary pricing models into decision-support tools for Dutch real estate development. The platform's modular suite includes Pipeline (central project dashboard), Nieuwsradar (policy and news monitoring), Quickscan (rapid location assessment), Locatiespotten (AI-powered site identification), Potentiescan (product-market fit analysis), Programmamix (residual land value and program optimization), Portefeuillescan (municipality-wide portfolio analysis), Voorzieningenscan (amenity impact), Locatiedossier (comprehensive location file), and a Sociale Impact Simulatie add-on built on Leefbaarometer methodology. Underlying the platform is a proprietary database covering every household in the Netherlands and 50+ location indicators aggregated into single scoring models, with continuous hedonic pricing revaluation and demand-prediction algorithms trained on Dutch migration and preference data. OPENRED sells multi-year enterprise subscriptions (typical 3-year terms) directly to Dutch project developers, municipalities and provinces, brokers and appraisers, real estate investors, housing corporations, and urban planners, supported by partnerships with NVM, Phinion, and the DMI ecosystem. As of May 2025 the company reported 100+ customers and 852 users, and by February 2026 platform users had calculated over 10,000 projects representing approximately 810,000 Dutch homes. The company operates as a brand under V.F. Real Estate BV with no disclosed external funding.
OPENRED firmographics
Firmographics- Name
- OPENRED
- Legal name
- V.F. Real Estate BV h.o.d.n. OPENRED
- Website
- https://openred.nl
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OPENRED is a Rotterdam-based AI-driven PropTech platform that consolidates Dutch housing-market data, municipal policy, and pricing models into decision-support tools for real estate developers, municipalities, brokers, and investors across the Netherlands.
- Ownership category
- akta.pro rank
OPENRED industry classification
Industry- Product category
- Real Estate Development Analytics Software (PropTech)
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines (FSALALAC)
- akta.pro secondary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
Keywords
Where OPENRED is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
OPENRED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription model based on organization size, analysis needs, and desired level of customization or support. Contracts typically multi-year (e.g., 3-year agreements with municipalities).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on organizational needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
OPENRED product offering
Product offeringCore offering
OPENRED provides an AI-powered PropTech SaaS platform that consolidates policy, market, and investment data into a single assessment for Dutch housing construction and area development. The platform combines housing market data, proprietary algorithms, and hedonic pricing models to enable project developers, municipalities, and brokers to perform feasibility analyses, identify optimal newbuild locations, calculate residual land values, and predict social impact of development within minutes rather than hours.
Product overview
OPENRED is an AI-driven PropTech platform for data-driven decision-making in housing construction and area development. The platform brings together policy, market, and investments into one clear assessment of housing construction opportunities. Serving developers, municipalities, brokers, investors, housing corporations, and urban planners, it operates as a modular platform where multiple analysis tools work together: Pipeline serves as the central project management hub, supported by specialized modules including Nieuwsradar for monitoring relevant news and policy developments, Quickscan for rapid location assessment, Locatiespotten for AI-powered site identification, Potentiescan for market combination analysis, Programmamix for project configuration optimization, Portefeuillescan for municipality-wide portfolio analysis, Voorzieningenscan for amenity impact assessment, Locatiedossier for comprehensive site information, and Sociale Impact Simulatie for livability impact prediction.
Differentiator
Problem solved
Functional benefit
Products and services
- OPENRED Platform (AI-driven PropTech SaaS) AI-driven PropTech SaaS platform that consolidates policy, market, and investment data into one clear assessment of housing construction opportunities for Dutch developers, municipalities, brokers, investors, and housing corporations. Includes Pipeline (central dashboard), Nieuwsradar (news monitoring), Quickscan (rapid location assessment), Locatiespotten (AI location identification), Potentiescan (product-market combination), Programmamix (investment feasibility), Portefeuillescan (municipality portfolio analysis), Voorzieningenscan (amenity analysis), Locatiedossier (location information), and Sociale Impact Simulatie (livability impact prediction).
Quantifiable outcome
- 10,000+ projects calculated for approximately 810,000 homes
- +3 more outcomes
Companies that use OPENRED
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
OPENRED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature12 records
OPENRED partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Gemeente DeurnecoreMunicipality of Deurne facing challenge of 8,500 new homes by 2040. After successful kickoff, using OPENRED for market demand insight, project feasibility, and neighborhood capacity assessment.
- Gemeente BredacoreMunicipality of Breda chose OPENRED to calculate plans and gain sharper insight into opportunities, risks, feasibility, marketability, and potential bottlenecks in area developments.
- RED+coreIndependent and delegated real estate developer integrated OPENRED into business operations. Platform enables efficiency gains especially in the initial phase of (potential) new projects.
- PhinioncoreStrategic cooperation announced at PROVADA 2025 to integrate software solutions. Goal is to better support municipalities with early signaling and solving bottlenecks in plan formation through combined software offerings.
- DMI EcosystemcoreOPENRED officially joined the DMI ecosystem during PROVADA. DMI is a powerful network of housing market stakeholders, with CEO Joost van der Zon and the OPENRED team welcomed as new participants.
- NVM (Nederlandse Vereniging van Makelaars)core5-year partnership announced at PROVADA 2025 between OPENRED and Dutch Real Estate Agent Association. Enables OPENRED to reach NVM broker members and strengthen credibility in the broker segment.
- Gemeente Lelystadcore3-year agreement signed at PROVADA 2025. Municipality of Lelystad uses OPENRED for data-driven area development to achieve future-proof and livable city goals with faster and better-supported decisions.
- Akro ConsultminorResearch partnership on tender costs in Dutch housing development. Joint research showed €46 million invested in housing tenders in 2024.
- Olsthoorn MakelaarsminorFamily-run broker focused on quality started using OPENRED for data-driven insight into market and investment values, enabling faster and sharper advice to buyers and developers.
- Heijmans Vastgoedcore3-year cooperation agreement after successful 1-year pilot. OPENRED platform will be deployed across all regions where Heijmans operates. Used for orientation, feasibility assessment, and optimization of programming and prices.
- Gemeente RotterdamcorePartnership announced at PROVADA. Rotterdam uses OPENRED analyses to elevate new-build projects in the city. Includes full plan stock calculation, market demand simulation, and financial feasibility analysis.
- Ballast Nedam DevelopmentcoreStrengthened cooperation after test period. Ballast Nedam uses OPENRED to support acquisition process with data-driven analysis.
- CRA VastgoedcoreVB Groep subsidiary extended and strengthened cooperation after test period. CRA uses OPENRED to support acquisition process with objective market data.
- Ten Brinke VastgoedontwikkelingcoreExtended cooperation after successful pilot. Leo Versteeg signed at PROVADA. Ten Brinke uses OPENRED across entire organization for data-driven development decisions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
OPENRED competitors and assessment
Company assessmentEmerging players
- Cherre: Real estate data platform aggregating portfolio, market, and operational data for institutional CRE owners. Comparable in integrating disparate real estate data sources into unified workflows, though more focused on commercial portfolio management than OPENRED's residential development analysis.
- Reonomy: Commercial real estate data and analytics platform providing property intelligence, owner details, and market analytics. Comparable data-layer functionality to OPENRED's Locatiedossier module; both surface granular property, ownership, and zoning information for site research.
- Skyline AI: AI-driven commercial real estate analytics platform using machine learning for asset valuation and investment decisions. Comparable to OPENRED in applying AI/ML techniques to real estate valuation and market prediction, though focused on commercial assets.
Direct peers
- PriceHubble: European PropTech analytics platform offering automated property valuation and market analytics for real estate professionals. Closest comparable to OPENRED's data-driven valuation/feasibility tooling, operates across multiple European countries with a similar B2B SaaS model for developers, brokers, lenders, and investors.
- GeoPhy: Dutch PropTech firm using proprietary data and algorithms to provide commercial real estate valuations. Direct peer given shared Netherlands origin, AI-driven CRE valuation approach, and target customer base of real estate investors and financial institutions.
- HouseCanary: US-based property valuation and analytics platform using AI/ML and nationwide data for residential real estate valuations and market insights. Comparable to OPENRED's hedonic pricing models, residual land value calculations, and predictive analytics for housing market participants.
- LandTech (LandInsight): UK PropTech platform helping real estate developers find and assess land opportunities for residential development. Closely mirrors OPENRED's Locatiespotten, Quickscan, and Potentiescan modules for site identification and feasibility analysis in the new-build market.
Broad incumbents
- CoStar Group: Dominant incumbent in commercial real estate data, analytics, and marketplace platforms (CoStar, LoopNet, Apartments.com). Represents the broader data and analytics incumbent that OPENRED's niche Dutch PropTech competes against for analytical infrastructure and mindshare in commercial real estate workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OPENRED social profiles
Digital presenceOPENRED compliance and trust
Trust signalCompliance3 records
OPENRED financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPENRED leadership team
Management profileNumber of profiles
Profiles4 records
OPENRED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPENRED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPENRED
What does OPENRED do?
OPENRED provides an AI-powered PropTech SaaS platform that consolidates policy, market, and investment data into a single assessment for Dutch housing construction and area development. The platform combines housing market data, proprietary algorithms, and hedonic pricing models to enable project developers, municipalities, and brokers to perform feasibility analyses, identify optimal newbuild locations, calculate residual land values, and predict social impact of development within minutes rather than hours.
Is OPENRED a public or private company?
OPENRED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPENRED founded?
OPENRED was founded in 2021. It employs 11 to 50 people.
Where is OPENRED based?
OPENRED is headquartered in Rotterdam, Netherlands, in the Europe region.
How does OPENRED make money?
One revenue line is on record: saaS Platform Subscription.
Who are OPENRED's main competitors?
Emerging players on record are Cherre, Reonomy and Skyline AI. Direct peers are PriceHubble, GeoPhy, HouseCanary and LandTech (LandInsight). CoStar Group is listed as a broad incumbent.
Does OPENRED have an API?
No public API is recorded for OPENRED.
What industry is OPENRED in?
OPENRED's product category is Real Estate Development Analytics Software (PropTech). Its primary akta.pro industry code is FSALALAC, Product, Pricing & Eligibility (PPE) / Rate Lock & Pricing Engines, with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 5132 and its SIC code is 7372.