Hardy Capital Partners
Hardy Capital Partners is a Vancouver-based private merchant bank founded in 2014 by Roger Hardy, managing an evergreen fund of approximately $250M invested in hyper-growth consumer, vision-care, fintech, and AI companies and Vancouver real estate, with check sizes typically between $500K and $5M.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hardy Capital Partners does
Hardy Capital Partners is a Vancouver-based private merchant bank founded in 2014 by serial entrepreneur Roger Hardy following the $450M sale of Coastal.com to Essilor International. The firm manages an evergreen fund of approximately $250M in assets and invests equity and debt into hyper-growth consumer and technology companies, alongside a direct real estate strategy anchored by the 510 Seymour Street development (an 82,000-square-foot downtown Vancouver building completed in January 2017 that also houses the firm's headquarters). Typical check sizes range from $500K to $5M, with the largest minority stakes reaching $15M-$20M, and target investments are companies with three or more years of operating history, large market needs, and a trajectory toward material EBITDA or successful exit.
The portfolio is thematically concentrated in optical and vision care (KITS Eyecare on TSX:KITS, Eyewa in the GCC, Privé Revaux, LD Vision Group acquired in 2019) and is broadening into adjacent verticals including fintech (Canalyst), SaaS (Dooly), hospitality (Sonder), DTC apparel (FIGS), and AI/robotics (Figure AI). Hardy Capital's primary value proposition is "smart money": founder-level operating involvement, board and strategic guidance, and access to a co-investor network that includes Bond Capital, Story3 Capital Partners, ScaleUp Ventures, and Parkway VC. The firm has no proprietary technology of its own; technology exposure runs through portfolio companies, most notably KITS' OpticianAI platform (beta launched July 2025) and KITS Daily Color Contacts (launched August 2024).
Revenue mechanics combine evergreen fund economics, direct real estate income, and episodic realizations from portfolio exits. The firm does not publicly disclose revenue, and there is no traditional sales-led go-to-market; deal flow is generated through direct founder relationships, referrals, and the personal network of Roger Hardy, who has been recognized as EY Entrepreneur of the Year (2016), a BC 500 Living Legend (2021), and on Vancouver Magazine's Power 50 (2025). With 1-10 employees and a founder-led model, Hardy Capital operates more as a principal investment vehicle than a scalable institutional asset manager, and its investment cadence has remained active across 2017-2024 without raising successor flagship funds.
Hardy Capital Partners firmographics
Firmographics- Name
- Hardy Capital Partners
- Legal name
- Hardy Capital
- Website
- http://www.hardycapital.com/
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hardy Capital Partners is a Vancouver-based private merchant bank founded in 2014 by Roger Hardy, managing an evergreen fund of approximately $250M invested in hyper-growth consumer, vision-care, fintech, and AI companies and Vancouver real estate, with check sizes typically between $500K and $5M.
- Ownership category
- akta.pro rank
Hardy Capital Partners industry classification
Industry- Product category
- Private Equity Investment
- NAICS
- Portfolio Management and Investment Advice (52394), Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Micro-VC & Angel Funds (FSANAAAI)
Keywords
Where Hardy Capital Partners is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Hardy Capital Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Investment Returns: Hardy Capital generates returns through equity or debt investments in hyper-growth companies and real estate projects. Returns are realized through exits, IPOs, and appreciation of portfolio companies.
- Real Estate Investment and Development: The firm invests in real estate assets including commercial and residential properties across British Columbia. Revenue generated through property appreciation and development gains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard investment range |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Hardy Capital Partners product offering
Product offeringCore offering
Hardy Capital Partners is a Vancouver-based private investment firm that deploys equity, debt, and convertible debt capital into high-growth private companies and real estate projects. Typical deal sizes are $500K to $5M, with largest minority stakes up to $15M–$20M, targeting businesses with 3+ years of operating history, 100%+ annual growth, and up to $100M EBITDA. The firm is operated as a merchant bank providing capital, strategic guidance, and operational expertise to founders and management teams.
Product overview
Hardy Capital Partners is a Vancouver-based investment firm managing approximately $250 million through its Evergreen fund. The firm invests in high-growth companies with proven track records, deploying capital in the $500K to $5M range with larger minority stakes up to $20M. Primary investment sectors include Optical/Vision Care, Fin-tech, Real Estate, and Insurance disruption. The portfolio includes KITS Eyecare Ltd. (TSX:KITS) offering OpticianAI and KITS Daily Color Contacts, and eyewa in the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardy Capital Investment Services
- Hardy Capital Real Estate Investment and Development
Quantifiable outcome
- Over 1000% return on capital for investors in Coastal.com exit ($450M)
- +2 more outcomes
Companies that use Hardy Capital Partners
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Hardy Capital Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Hardy Capital Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LD Vision GroupcoreNorth America's second largest independent direct retailer in eyecare, acquired by Hardy Capital. Manages family of brands including OptiContacts.com and ContactsExpress.ca.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Hardy Capital Partners competitors and assessment
Company assessmentBroad incumbents
- BDC Capital: Canada's largest VC/PE investor (Business Development Bank of Canada) deploying capital across all stages and sectors; comparable as a Canadian growth-investor peer but at vastly greater scale and with broader sector mandate.
Direct peers
- Relay Ventures: Toronto/Vancouver-based early-stage VC firm investing in enterprise software and consumer-tech across North America; comparable Canadian heritage, geographic focus, and operator-led investment approach to Hardy Capital.
- Vanedge Capital: Vancouver-based venture capital firm investing in early-stage technology and consumer companies across North America; comparable to Hardy Capital as a BC-based investor with similar operator-investor philosophy and consumer focus.
- Version One Ventures: Vancouver and Toronto-based early-stage consumer-internet and crypto investor; comparable to Hardy Capital in stage, geography, and consumer-focused thesis, with similar small-team operator-investor DNA.
- Real Ventures: Montreal-based early-stage VC firm backing Canadian founders across consumer and enterprise; comparable stage focus and Canadian operator-investor ethos to Hardy Capital.
- Pender Ventures: Vancouver-based early-stage technology investor; comparable BC roots, check sizes, and consumer/tech focus to Hardy Capital's equity investing activities.
- ScaleUp Ventures: Toronto-based early-stage VC offering 'Capital + Connections'; explicitly named as a Hardy Capital co-investment partner, with similar stage focus and Canadian footprint — comparable peer in the early-stage Canadian VC landscape.
- Yaletown Partners: Vancouver-based VC firm focused on early-stage technology, cleantech, and consumer companies in Western Canada; comparable geography, stage, and check-size profile to Hardy Capital's direct investment practice.
Emerging players
- Whistler Capital (Pelagic Capital): BC-based private investment firm backing consumer and technology businesses; comparable regional roots, evergreen structure, and consumer-focused thesis to Hardy Capital.
- Tiger Pacific Capital: Small/mid-market private equity firm with consumer and growth focus; comparable as an evergreen-style family-office-aligned investor, though focused on later-stage and growth equity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hardy Capital Partners social profiles
Digital presenceHardy Capital Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hardy Capital Partners leadership team
Management profileNumber of profiles
Profiles1 record
Hardy Capital Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hardy Capital Partners M&A and investment
M&A and investmentM&A2 records
Investments17 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hardy Capital Partners
What does Hardy Capital Partners do?
Hardy Capital Partners is a Vancouver-based private investment firm that deploys equity, debt, and convertible debt capital into high-growth private companies and real estate projects. Typical deal sizes are $500K to $5M, with largest minority stakes up to $15M–$20M, targeting businesses with 3+ years of operating history, 100%+ annual growth, and up to $100M EBITDA. The firm is operated as a merchant bank providing capital, strategic guidance, and operational expertise to founders and management teams.
Is Hardy Capital Partners a public or private company?
Hardy Capital Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hardy Capital Partners founded?
Hardy Capital Partners was founded in 2014. It employs 1 to 10 people.
Where is Hardy Capital Partners based?
Hardy Capital Partners is headquartered in Vancouver, Canada, in the North America region.
How does Hardy Capital Partners make money?
Two revenue lines are on record. Investment Returns are the primary driver. The others are real Estate Investment and Development.
Who are Hardy Capital Partners's main competitors?
BDC Capital is listed as a broad incumbent. Direct peers are Relay Ventures, Vanedge Capital, Version One Ventures, Real Ventures, Pender Ventures, ScaleUp Ventures and Yaletown Partners. Emerging players are Whistler Capital (Pelagic Capital) and Tiger Pacific Capital.
Does Hardy Capital Partners have an API?
No public API is recorded for Hardy Capital Partners.
What industry is Hardy Capital Partners in?
Hardy Capital Partners's product category is Private Equity Investment. Its primary akta.pro industry code is FSANAAAI, Micro-VC & Angel Funds. Its NAICS code is 52394 and its SIC code is 6282.