The Daily Bruin

What The Daily Bruin does

The Daily Bruin is a student-run collegiate newspaper serving the UCLA community, founded in 1919 and operating under UCLA Student Media. It functions as a multi-platform news organization combining print publication (three times per week during the academic year and weekly in summer, distributed at 70+ campus and Westwood locations), a digital news website (DailyBruin.com), a complementary campus utility property (Bruinwalk.com for professor reviews and campus information), and an active social media presence across Twitter/X, Facebook, Instagram, and YouTube. Editorial product extends beyond news into specialized sections including The Stack (data journalism and visualizations), The Quad (explanatory journalism), The Stack data investigations, photo galleries, editorial illustrations and cartoons, interactive multimedia features, a portfolio of podcast series distributed via Spotify, Apple Podcasts, and Soundcloud, and online games. The organization is led by student editors-in-chief on annual cycles, with a documented leadership team covering News, Podcasts, Arts & Entertainment, and Sports beats.

The business model is entirely advertising-driven, monetizing audience reach across multiple channels: print display and classified advertising, digital advertising on DailyBruin.com and Bruinwalk.com, outdoor advertising on 25 campus kiosks (described as the only outdoor advertising available for businesses on UCLA's campus), sponsored social media posts on its Twitter, Facebook, and @UCLAWhatsBruin Instagram accounts, sponsored editorial content, and a campus representative program staffed by student interns who help businesses reach the student body. Classified advertising covers job openings, rental vacancies, and personal services. Pricing is not publicly disclosed; advertising packages are customized to advertiser needs and sold by trained student account executives. The publication is funded through this advertising revenue, donations (uclastudentmedia.com/donate/), and student fees, with no evidence of external venture capital or private equity ownership. Audience is concentrated in the 60,000+ UCLA community, with no disclosed revenue figures.

Name

The Daily Bruin

Legal name

The Daily Bruin

Website

https://dailybruin.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Daily Bruin is a student-run, multi-platform collegiate newspaper founded in 1919 at UCLA, delivering print and digital news, podcasts, games, and advertising services to the 60,000+ UCLA community and to advertisers targeting that demographic.

Ownership category

akta.pro rank

Product category

Collegiate Newspaper and Student News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Collegiate newspaper
• Student journalism
• Campus news media
• Digital news platform
• Campus advertising

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising - Print: Display and classified advertising in the printed Daily Bruin newspaper, published three times per week during the academic year and weekly during summer, distributed at 70+ campus and Westwood locations
2. Advertising - Digital: Online advertising on DailyBruin.com and Bruinwalk.com websites
3. Advertising - Outdoor: Large full-color signage on 25 campus kiosks, the only outdoor advertising available for businesses on UCLA's campus
4. Advertising - Social Media: Sponsored posts on Daily Bruin Twitter and Facebook accounts as well as @UCLAWhatsBruin Instagram account
5. Influencer/Campus Rep Program: Campus representative program with student business interns who serve as a team to help businesses reach the UCLA student body
6. Sponsored Content: Businesses can share their stories through sponsored articles published on the Daily Bruin platform
7. Classified Ads: Classified advertising for job openings, rental vacancies, and personal services appearing in print and online

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Daily Bruin is a student-run multi-platform collegiate newspaper serving UCLA's 60,000+ campus community since 1919. Its core offerings are original news, sports, arts, opinion, and multimedia journalism delivered via a tri-weekly print edition, the DailyBruin.com digital platform, Bruinwalk.com, social media, podcasts, and 25 outdoor advertising kiosks on campus. Secondary offerings include specialized editorial sections (The Stack for data journalism, The Quad for explanatory journalism, In Focus photo galleries), interactive games, and advertising services to local and national businesses.

Product overview

The Daily Bruin is a student-run university newspaper established in 1919, operating as a multi-platform news organization serving the UCLA community. The core offering consists of the Daily Bruin Online News website and Print Publication (published 3x/week). The organization provides specialized content sections including The Stack (data journalism), The Quad (explanatory journalism), and In Focus (photo galleries). Digital media products include Daily Bruin Podcasts and Daily Bruin Games (interactive puzzles). Additional offerings encompass Interactive Pages for multimedia storytelling, Illustrations, and Cartoons for visual journalism. Commercial services include UCLA Advertising and Marketing (advertising across print, online, outdoor, and social channels) and Classifieds for the UCLA community.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Bruin Online News Primary digital news platform providing news coverage across categories including News, Sports, Arts, Opinion, Campus, Higher Education, California, and more for the UCLA community.
• Print Publication (Daily Bruin Newspaper) Physical newspaper published three times per week during the academic year and weekly during summer, distributed on campus and in Westwood at over 70 locations.
• Daily Bruin Podcasts Podcast series including 'This Year', 'Sidequest', 'Curious Clubs', 'Entertainment Unscripted', and 'Bruin to Bruin' covering UCLA-related topics and interviews; distributed on Spotify, Apple Podcasts, and Soundcloud.
• The Stack (Data Journalism) Data journalism section that investigates public data, creates engaging visualizations, and applies quantitative insights to topics relevant to the UCLA community.
• The Quad (Explanatory Journalism) Explanatory journalism section that contextualizes current events for readers, covering topics from cultural trends to sociopolitical issues with subcategories including Academics, Bruin Bucks, Campus, Lifestyle, Politics, Student Life, and Westwood.
• In Focus (Photo Gallery) Photo and visual journalism section featuring galleries of events, sports, arts, and campus life with subcategories: Arts: In Focus, News: In Focus, Sports: In Focus.
• Daily Bruin Games Interactive online games including Mini Crossword, Crossword, Whack-a-Mole (Whack-a-Bruin), and Westwordle (Daily Bruin-themed word game).
• Interactive Pages Interactive multimedia features and special issue presentations including graduation issues, rivalry issues, and explanatory journalism projects hosted on features.dailybruin.com.
• UCLA Advertising and Marketing Services Multi-channel advertising service offering print display, online, outdoor (25 kiosks on campus — only outdoor advertising available on UCLA's campus), social media, sponsored content, and campus representative/influencer program for businesses targeting the UCLA community.
• Classifieds Classified advertising service for job openings, rental vacancies, personal services, and other classified listings reaching the UCLA community in print and online.

Quantifiable outcome

• Reaches 60,000+ UCLA community members
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/dailybruin
• YouTubeyoutube.com/user/ucladailybruin
• Facebookfacebook.com/dailybruin
• Instagraminstagram.com/dailybruin
• LinkedInlinkedin.com/company/6003644

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Bruin