Weissman
Weissman is a US-based, privately held B2B dance costume and dancewear design company headquartered in Saint Louis, Missouri, selling exclusively through authorized studio accounts to dance studios, schools, and teams across the USA and Canada, while also distributing Capezio, Bloch, and other third-party dance brands.
- Company typePrivate
- Founded-
- HeadquartersSaint Louis, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Weissman does
Weissman's Theatrical Supplies, Inc., operating as Weissman, is a US-based dance costume and dancewear design and distribution company headquartered in Saint Louis, Missouri, with 101–250 employees. The company operates a strictly studio-exclusive B2B model: customers must apply for and maintain authorized studio accounts to access pricing and order, and products are not sold direct-to-consumer or on third-party marketplaces. Core proprietary brands include Weissman Showtime (300+ new recital/competition styles annually at value pricing), Weissman Elite (70+ new premium competition styles with runway-inspired designs), Weissman Character Edition (160+ themed costumes spanning 1700s–1990s), Weissman Dancewear (leotards, tops, pants, dance shoes, tights in inclusive sizing up to XXXLA), Weissman Team (gameday/color guard/competition wear), Weissman Mixify (customizable separates), and the Balera value label. The company also distributes complementary third-party dance brands — Capezio, Bloch, Pastry, Mirella, and Apolla Performance Wear — positioning itself as a one-stop studio supplier.
Weissman generates revenue through one-time wholesale-style transactions with dance studios, schools, and dance teams, layered with a seven-tier volume discount program scaling from 3% at $1,000 to 20% at $20,000+, a tights volume deal (save $100 per 100 pairs), and free shipping on orders $99+. Custom costumes carry a 6-week lead time indicating made-to-order production for personalized items alongside stocked inventory for faster fulfillment. Go-to-market is account-based field sales supported by digital catalogs (FlippingBook), email/SMS (3 promotional texts/month), an owned Facebook community ('Weissman Backstage,' 51K+ followers on the main page), Instagram, Pinterest, YouTube, SEO, and the live Backstage Pass event at headquarters. Markets served are primarily the USA and Canada, with international shipping available but not a stated priority.
The company is privately held with no evidence of external investment, PE/VC backing, or a parent entity. The Weissman® trademark is registered and copyrights are actively enforced. There are no disclosed funding rounds, M&A activity, leadership changes, or regulatory actions in the source data. Revenue is not publicly disclosed.
Weissman firmographics
Firmographics- Name
- Weissman
- Legal name
- Weissman's Theatrical Supplies, Inc.
- Website
- https://weissmans.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Weissman is a US-based, privately held B2B dance costume and dancewear design company headquartered in Saint Louis, Missouri, selling exclusively through authorized studio accounts to dance studios, schools, and teams across the USA and Canada, while also distributing Capezio, Bloch, and other third-party dance brands.
- Ownership category
- akta.pro rank
Weissman industry classification
Industry- Product category
- Dance Costumes and Dancewear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear Retail (CRAMACAE)
Keywords
Where Weissman is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weissman business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dance Costumes and Costume Accessories: Weissman generates revenue primarily through the sale of dance costumes across multiple collections including Showtime (value/entry), Elite (premium competition), Character Edition, and Mixify (customizable). Costumes are sold to dance studios, schools, and teams with volume-based pricing. They offer customization services for personalized designs.
- Dancewear: Sale of practice dancewear including leotards, unitards, tops, shorts, pants, dresses, skirts, tutus, and undergarments. Weissman Dancewear is studio-exclusive and includes inclusive sizing options.
- Dance Shoes: Sale of dance shoes across multiple genres including ballet, tap, jazz, hip-hop, lyrical/contemporary, acro, and character/ballroom. Shoes feature proprietary features such as SizeEasy for quick fittings and availability in multiple widths.
- Dance Tights: Sale of dance tights in various styles including footed, convertible, footless, stirrup, fishnet, and body styles. Tights feature snag-resistant construction and inclusive shade ranges.
- Third-Party Dance Brands: Distribution of complementary dance brands including Balera, Capezio, Bloch, Pastry, Mirella, and Apolla Performance Wear, offering additional product categories such as pointe shoes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Volume Discount: 3% for orders $1,000+ |
| Transaction based/ take rate | Pay-as-you-go | Tights Volume Deal: Save $100 every 100 pairs |
| Other | Pay-as-you-go | Free Shipping |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Weissman product offering
Product offeringCore offering
Weissman designs and sells studio-exclusive dance costumes, dancewear, dance shoes, and tights to dance studios, schools, and performance teams. The company operates a multi-brand portfolio including Weissman Showtime (value recital/competition), Elite (premium competition), Character Edition (themed), Mixify (customizable separates), Team (gameday/performance), and Dancewear, supplemented by third-party brands such as Balera, Capezio, Bloch, Pastry, Mirella, and Apolla. Products are sold only through authorized studio accounts with volume-based pricing and customization services.
Product overview
Weissman is a B2B dance costume and dancewear supplier serving dance studios, schools, and teams. The company operates a multi-brand portfolio across three main costume lines (Showtime, Elite, and Character Edition), a dancewear essentials collection, a team wear division, and the Balera sub-brand. Products span costumes for all dance genres (ballet, tap, jazz, hip-hop, lyrical, contemporary, acro, character, holiday), dancewear (leotards, unitards, tops, shorts, pants, dresses, skirts, tutus), dance shoes (ballet, jazz, tap, hip-hop, acro), tights, and accessories. The Showtime line offers 300+ styles for recitals and competitions at value pricing, while the Elite collection targets competition dancers with premium, runway-inspired designs. The Character Edition provides themed costumes spanning decades from the 1700s to 1990s. Mixify enables costume customization through separates. Volume discounts, free shipping thresholds, and studio account programs support the B2B model.
Differentiator
Problem solved
Functional benefit
Brands
- Weissman Showtime: Recital and competition dance costumes featuring 300 new styles with value pricing for dance studios.
- Weissman Elite
- Weissman Character Edition
- Weissman Dancewear
- Weissman Team
- Weissman Mixify
- Balera
Products and services
- Weissman Showtime
Quantifiable outcome
- Volume discount of up to 20% for orders $20,000+
- +2 more outcomes
Companies that use Weissman
Customer profileSegments3 records
Ideal customer profiles2 records
Weissman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Weissman partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BaleracoreBalera is a dance brand distributed through Weissman. Balera offers performance dancewear, dance shoes, and dance tights. Products include pointe shoes, ballet shoes, jazz shoes, hip-hop shoes, lyrical/contemporary shoes, tap/character shoes, and acro shoes.
- CapeziominorCapezio is a dance brand whose products are available through Weissman's distribution network.
- BlochminorBloch is a dance brand whose products are available through Weissman's distribution network.
- PastryminorPastry is a dancewear brand available through Weissman's distribution.
- MirellaminorMirella is a dance brand available through Weissman's distribution network.
- Apolla Performance WearminorApolla Performance Wear is a dance brand available through Weissman's distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Weissman competitors and assessment
Company assessmentBroad incumbents
- Under Armour: Athletic apparel brand with dance and studio-leisure crossover product lines. Broad incumbent competition for studio practicewear and team performance apparel.
- Nike: Global athletic apparel and footwear giant with dance and studio-leisure crossover SKUs and major marketing presence. Competes with Weissman at the high end of studio athletic footwear and dance-lifestyle apparel.
- Capezio Ballet Makers (parent of Capezio brand): The manufacturing/distribution parent behind Capezio brand with deep wholesale presence in studios globally. Overlaps with Weissman's broader distribution and dance footwear leadership positioning.
Direct peers
- Leo's Dancewear: B2B dance costume and dancewear distributor serving studios and competition teams with multi-brand selection. Directly comparable to Weissman's studio-channel model and product mix.
- Omni Cheer & Dance: B2B supplier of cheerleading and dance team uniforms, apparel, and accessories. Overlaps with Weissman's Team division on dance team and color guard performance wear.
- Discount Dance Supply: Leading online B2B/B2C dance costume and dancewear retailer carrying multiple brands with broad selection and aggressive pricing. Most direct competitive overlap with Weissman's Showtime value tier and overall catalog breadth.
- Dancewear Solutions: B2B dance costume and dancewear supplier serving studios, schools, and teams with a broad catalog and custom options. Comparable in go-to-market, customer base, and product range to Weissman.
- Bloch: Global dance footwear and apparel brand specializing in ballet pointe shoes, ballet slippers, and dancewear. Competes head-on in Weissman's dance shoe and tights categories and is also distributed through Weissman, making it both partner and competitor.
- Revolution Dancewear: B2B dance costume supplier specializing in custom and competition costumes for studios and teams. Comparable to Weissman on competitive costume offerings and studio-account distribution.
- Capezio: Iconic U.S. dancewear, dance shoe, and costume brand sold both DTC and through B2B. Direct overlap with Weissman on shoes, tights, and costume categories — Capezio is also distributed through Weissman's network, creating both partnership and competitive tension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Weissman social profiles
Digital presenceWeissman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weissman leadership team
Management profileNumber of profiles
Weissman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weissman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weissman
What does Weissman do?
Weissman designs and sells studio-exclusive dance costumes, dancewear, dance shoes, and tights to dance studios, schools, and performance teams. The company operates a multi-brand portfolio including Weissman Showtime (value recital/competition), Elite (premium competition), Character Edition (themed), Mixify (customizable separates), Team (gameday/performance), and Dancewear, supplemented by third-party brands such as Balera, Capezio, Bloch, Pastry, Mirella, and Apolla. Products are sold only through authorized studio accounts with volume-based pricing and customization services.
Is Weissman a public or private company?
Weissman is a private company. It is classified as unknown and is currently operating.
When was Weissman founded?
Weissman was founded in -1. It employs 101 to 250 people.
Where is Weissman based?
Weissman is headquartered in Saint Louis, United States, in the North America region.
How does Weissman make money?
Five revenue lines are on record. Dance Costumes and Costume Accessories are the primary driver. The others are dancewear, dance Shoes, dance Tights and third-Party Dance Brands.
Who are Weissman's main competitors?
Broad incumbents on record are Under Armour, Nike and Capezio Ballet Makers (parent of Capezio brand). Direct peers are Leo's Dancewear, Omni Cheer & Dance, Discount Dance Supply, Dancewear Solutions, Bloch, Revolution Dancewear and Capezio.
Does Weissman have an API?
No public API is recorded for Weissman.
What industry is Weissman in?
Weissman's product category is Dance Costumes and Dancewear. Its primary akta.pro industry code is CRAMACAE, Yoga, Pilates & Studio Wear Retail. Its NAICS code is 3159 and its SIC code is 2300.