Bina
BINA is an EMEA-focused event management company producing curated, single-track B2B conferences for senior enterprise leaders in banking, insurance, telecommunications, retail, and healthcare, monetizing via tiered sponsorships and delegate passes across its ICEM, ECI, and CC Summit flagship properties.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bina does
BINA International Limited is a private event management company founded in 2013 and headquartered in Slovakia, with overseas delivery offices in Germany and India. The company produces curated, single-track B2B conferences (capped at approximately 100 senior delegates per event) focused on customer experience, contact centre operations, and digital transformation for enterprises in banking, insurance, telecommunications, retail, healthcare, and aviation across EMEA. Flagship properties include the ICEM Summit (International Customer Experience Management Summit), the ECI Summit (Excellence in Customer Interaction Summit), and the CC Summit EMEA, delivered in both in-person and virtual formats in cities such as London, Munich, Amsterdam, Madrid, Berlin, Vienna, Lisbon, and Istanbul.
The underlying technology stack is conventional for an events business: a WordPress-based marketing site (binaconf.com), a 40,000+ subscriber email newsletter, LinkedIn/Facebook social channels, and a virtual event platform used for hybrid delivery. There is no evidence of proprietary AI models, an integrated software platform, APIs, SDKs, or patents; the company's intellectual property is principally its 12-year event record, 5,000+-expert community, and 200+ partner relationships.
BINA monetizes through tiered event sponsorship packages (Silver at €9,590, Gold at €14,990, custom Platinum, and €2,999 for virtual events) sold to enterprise vendors, complemented by quote-based delegate passes (individual and team). Sponsorship revenue is transactional per event and includes branding exposure, speaking slots, exhibition space, delegate data, and 1:1 meeting curation. The go-to-market is direct enterprise sales, supported by content marketing, the newsletter, and word-of-mouth in the EMEA CX community. At 101-250 employees, the organization is lean and founder/operator-led by Chairman Andrew Wilkins.
Bina firmographics
Firmographics- Name
- Bina
- Legal name
- BINA International Limited
- Website
- https://binaconf.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BINA is an EMEA-focused event management company producing curated, single-track B2B conferences for senior enterprise leaders in banking, insurance, telecommunications, retail, and healthcare, monetizing via tiered sponsorships and delegate passes across its ICEM, ECI, and CC Summit flagship properties.
- Ownership category
- akta.pro rank
Bina industry classification
Industry- Product category
- Business Conference and Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Bina is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Bina business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Conference Sponsorship: Enterprise companies purchase sponsorship packages (Silver, Gold, Platinum) to gain brand exposure, speaking opportunities, exhibition space, and access to delegate data at BINA's curated conferences. Revenue is one-time per event with first three sponsors securing keynote slots.
- Delegate Passes: Individual senior professionals and organizations purchase individual or team passes to attend BINA conferences. Passes provide access to all sessions, networking, and post-event materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Silver sponsorship for in-person events including 2 free entry passes, speaking slot, exhibition space, and brand exposure. |
| Subscription | Multi-year contract | Gold sponsorship for in-person events including 4 free entry passes and enhanced benefits. |
| Subscription | Multi-year contract | Virtual event sponsorship package for online conferences. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Bina product offering
Product offeringCore offering
BINA is an event management company that organizes and hosts international B2B conferences (in-person and virtual) focused on customer experience, contact centres, and digital transformation for industries including banking, financial services, insurance, telecommunications, retail, and e-commerce across EMEA. The company sells tiered sponsorship packages to enterprises seeking brand exposure, speaking slots, exhibition space, and access to delegate data, and also sells delegate passes to senior professionals. Events are capped at approximately 100 senior participants to deliver curated networking and actionable case-study discussions.
Product overview
BINA is a globally recognized event management company specializing in delivering niche conferences for the Telecommunication, Finance, Banking, Insurance & Retail industries. The core offering consists of ICEM Summit (International Customer Experience Management Summit), ECI Summit (Excellence in Customer Interaction Summit), and CC Summit EMEA (Contact Centre Summit EMEA) - each focusing on customer experience transformation, contact center excellence, and digital engagement. BINA offers both in-person events held in European cities (Munich, Madrid, Amsterdam, London) and virtual event options. Sponsorship packages (Silver, Gold, Platinum tiers) provide add-on opportunities for exhibitor branding, speaking slots, and delegate data access.
Differentiator
Problem solved
Functional benefit
Products and services
- ICEM Summit (International Customer Experience Management Summit) A series of in-person and virtual B2B conferences bringing together approximately 100 senior CX leaders across banking, insurance, telecom, retail, and e-commerce to discuss enterprise-wide CX transformation, AI-powered experiences, and modern measurement frameworks. Designed for Chief Customer Officers, Heads of CX, and Directors of Digital Transformation at enterprise firms.
- ECI Summit (Excellence in Customer Interaction Summit) A B2B conference series focused on customer interaction, contact centre operations, AI scaling, workforce transformation, and measurable CX impact, held in European cities including Munich. Targeted at senior contact centre, CX, and operations leaders at enterprise firms.
- CC Summit EMEA (Contact Centre Summit EMEA) A B2B virtual/regional conference exploring the future of customer engagement, AI-native customers, agent-to-agent commerce, and autonomous customer operations across EMEA contact centre functions. Targeted at senior contact centre and customer engagement leaders.
- BINA Conference Sponsorship Packages (Silver, Gold, Platinum) Tiered sponsorship packages (Silver €9,590, Gold €14,990, Platinum custom) sold to enterprise companies, providing brand exposure, keynote or speaking slots for the first three sponsors, exhibition space, on-site assistant, panel leadership, one-to-one meetings, attendee listings, discounted guest seats, free entry passes, and access to the event app. Sold directly to enterprise sponsors in EMEA.
- Virtual Event Sponsorship Package Sponsorship package for virtual BINA conferences priced at €2,999, including a virtual exhibition booth, virtual networking sessions, 120 days of pre-event digital branding, a 45-minute keynote slot for the first three sponsors, virtual mentions, and acknowledgments. Sold to mid-market and enterprise companies seeking remote-audience brand exposure.
- Delegate Passes (Individual and Team) Individual and team delegate passes sold to senior professionals and organizations to attend BINA's curated conferences, including access to all sessions, networking opportunities, and post-event materials. Limited to approximately 100 participants per event to preserve the curated experience. Pricing is quote-based.
Quantifiable outcome
- 80% of attendees return for subsequent events, demonstrating high satisfaction and perceived business value.
- +2 more outcomes
Companies that use Bina
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
Bina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bina partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
Bina competitors and assessment
Company assessmentBroad incumbents
- Reuters Events: Reuters Events produces large-scale B2B conferences and digital events across multiple verticals including financial services and customer experience — overlaps with BINA's enterprise sponsor and senior-executive attendee model.
- Marcus Evans: Marcus Evans runs thousands of high-end B2B conferences and executive summits globally — a broad incumbent in the same curated, sponsor-driven event format BINA operates in but at vastly greater scale and geography.
- Forrester Events: Forrester runs flagship CX-focused forums (e.g., CX Summit) drawing senior enterprise buyers — a broader incumbent that competes for the same senior CX decision-maker audience and CX-tech sponsorship dollars.
- Frost & Sullivan Events: Frost & Sullivan hosts executive summits and CX-related industry events globally — comparable to BINA in inviting senior decision-makers and selling enterprise sponsorships, but with much broader vertical coverage.
Direct peers
- ICMI (International Customer Management Institute): ICMI is a long-established community and event organizer for the contact center and customer management industry — directly comparable to BINA's CC Summit EMEA in audience, verticals served, and event format.
- Customer Contact Week: CCW runs flagship in-person and virtual conferences for CX and contact-center leaders globally — a direct competitor for the same enterprise attendee base and sponsor ecosystem BINA targets with ICEM, ECI, and CC Summit.
- CX Network: CX Network produces CX-focused events, webinars, and community programs for senior customer experience leaders — overlapping directly with BINA's ICEM and ECI summits in topic and audience.
- IQPC: IQPC operates a large portfolio of curated, senior-executive B2B conferences across verticals including CX and financial services — directly comparable to BINA's invitation-only, single-track format and sponsor-driven revenue model.
- Enterprise Connect: Enterprise Connect is a major North American conference for contact center, CX, and enterprise communications — overlaps with BINA's CC Summit EMEA in audience and sponsor ecosystem, primarily a regional peer.
Others
- Genesys Xperience: Genesys operates its own large annual customer experience event (Xperience) for the contact-center ecosystem — overlapping with BINA's CC Summit in audience but as an ecosystem/partner competitor rather than a third-party event organizer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bina social profiles
Digital presenceBina compliance and trust
Trust signalCompliance1 record
Bina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bina leadership team
Management profileNumber of profiles
Profiles11 records
Bina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bina
What does Bina do?
BINA is an event management company that organizes and hosts international B2B conferences (in-person and virtual) focused on customer experience, contact centres, and digital transformation for industries including banking, financial services, insurance, telecommunications, retail, and e-commerce across EMEA. The company sells tiered sponsorship packages to enterprises seeking brand exposure, speaking slots, exhibition space, and access to delegate data, and also sells delegate passes to senior professionals. Events are capped at approximately 100 senior participants to deliver curated networking and actionable case-study discussions.
Is Bina a public or private company?
Bina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bina founded?
Bina was founded in 2013. It employs 101 to 250 people.
Where is Bina based?
Bina is headquartered in London, United Kingdom, in the Europe region.
How does Bina make money?
Two revenue lines are on record. Conference Sponsorship is the primary driver. The others are delegate Passes.
Who are Bina's main competitors?
Broad incumbents on record are Reuters Events, Marcus Evans, Forrester Events and Frost & Sullivan Events. Direct peers are ICMI (International Customer Management Institute), Customer Contact Week, CX Network, IQPC and Enterprise Connect. Genesys Xperience is listed as an others.
Does Bina have an API?
No public API is recorded for Bina.
What industry is Bina in?
Bina's product category is Business Conference and Event Management Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 561920 and its SIC code is 8600.