Bina

What Bina does

BINA International Limited is a private event management company founded in 2013 and headquartered in Slovakia, with overseas delivery offices in Germany and India. The company produces curated, single-track B2B conferences (capped at approximately 100 senior delegates per event) focused on customer experience, contact centre operations, and digital transformation for enterprises in banking, insurance, telecommunications, retail, healthcare, and aviation across EMEA. Flagship properties include the ICEM Summit (International Customer Experience Management Summit), the ECI Summit (Excellence in Customer Interaction Summit), and the CC Summit EMEA, delivered in both in-person and virtual formats in cities such as London, Munich, Amsterdam, Madrid, Berlin, Vienna, Lisbon, and Istanbul.

The underlying technology stack is conventional for an events business: a WordPress-based marketing site (binaconf.com), a 40,000+ subscriber email newsletter, LinkedIn/Facebook social channels, and a virtual event platform used for hybrid delivery. There is no evidence of proprietary AI models, an integrated software platform, APIs, SDKs, or patents; the company's intellectual property is principally its 12-year event record, 5,000+-expert community, and 200+ partner relationships.

BINA monetizes through tiered event sponsorship packages (Silver at €9,590, Gold at €14,990, custom Platinum, and €2,999 for virtual events) sold to enterprise vendors, complemented by quote-based delegate passes (individual and team). Sponsorship revenue is transactional per event and includes branding exposure, speaking slots, exhibition space, delegate data, and 1:1 meeting curation. The go-to-market is direct enterprise sales, supported by content marketing, the newsletter, and word-of-mouth in the EMEA CX community. At 101-250 employees, the organization is lean and founder/operator-led by Chairman Andrew Wilkins.

Name

Bina

Legal name

BINA International Limited

Website

https://binaconf.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

BINA is an EMEA-focused event management company producing curated, single-track B2B conferences for senior enterprise leaders in banking, insurance, telecommunications, retail, and healthcare, monetizing via tiered sponsorships and delegate passes across its ICEM, ECI, and CC Summit flagship properties.

Ownership category

akta.pro rank

Product category

Business Conference and Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Business conference management
• B2B event management
• Customer experience summits
• Corporate conference services
• Industry networking events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Conference Sponsorship: Enterprise companies purchase sponsorship packages (Silver, Gold, Platinum) to gain brand exposure, speaking opportunities, exhibition space, and access to delegate data at BINA's curated conferences. Revenue is one-time per event with first three sponsors securing keynote slots.
2. Delegate Passes: Individual senior professionals and organizations purchase individual or team passes to attend BINA conferences. Passes provide access to all sessions, networking, and post-event materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BINA is an event management company that organizes and hosts international B2B conferences (in-person and virtual) focused on customer experience, contact centres, and digital transformation for industries including banking, financial services, insurance, telecommunications, retail, and e-commerce across EMEA. The company sells tiered sponsorship packages to enterprises seeking brand exposure, speaking slots, exhibition space, and access to delegate data, and also sells delegate passes to senior professionals. Events are capped at approximately 100 senior participants to deliver curated networking and actionable case-study discussions.

Product overview

BINA is a globally recognized event management company specializing in delivering niche conferences for the Telecommunication, Finance, Banking, Insurance & Retail industries. The core offering consists of ICEM Summit (International Customer Experience Management Summit), ECI Summit (Excellence in Customer Interaction Summit), and CC Summit EMEA (Contact Centre Summit EMEA) - each focusing on customer experience transformation, contact center excellence, and digital engagement. BINA offers both in-person events held in European cities (Munich, Madrid, Amsterdam, London) and virtual event options. Sponsorship packages (Silver, Gold, Platinum tiers) provide add-on opportunities for exhibitor branding, speaking slots, and delegate data access.

Differentiator

Problem solved

Functional benefit

Products and services

• ICEM Summit (International Customer Experience Management Summit) A series of in-person and virtual B2B conferences bringing together approximately 100 senior CX leaders across banking, insurance, telecom, retail, and e-commerce to discuss enterprise-wide CX transformation, AI-powered experiences, and modern measurement frameworks. Designed for Chief Customer Officers, Heads of CX, and Directors of Digital Transformation at enterprise firms.
• ECI Summit (Excellence in Customer Interaction Summit) A B2B conference series focused on customer interaction, contact centre operations, AI scaling, workforce transformation, and measurable CX impact, held in European cities including Munich. Targeted at senior contact centre, CX, and operations leaders at enterprise firms.
• CC Summit EMEA (Contact Centre Summit EMEA) A B2B virtual/regional conference exploring the future of customer engagement, AI-native customers, agent-to-agent commerce, and autonomous customer operations across EMEA contact centre functions. Targeted at senior contact centre and customer engagement leaders.
• BINA Conference Sponsorship Packages (Silver, Gold, Platinum) Tiered sponsorship packages (Silver €9,590, Gold €14,990, Platinum custom) sold to enterprise companies, providing brand exposure, keynote or speaking slots for the first three sponsors, exhibition space, on-site assistant, panel leadership, one-to-one meetings, attendee listings, discounted guest seats, free entry passes, and access to the event app. Sold directly to enterprise sponsors in EMEA.
• Virtual Event Sponsorship Package Sponsorship package for virtual BINA conferences priced at €2,999, including a virtual exhibition booth, virtual networking sessions, 120 days of pre-event digital branding, a 45-minute keynote slot for the first three sponsors, virtual mentions, and acknowledgments. Sold to mid-market and enterprise companies seeking remote-audience brand exposure.
• Delegate Passes (Individual and Team) Individual and team delegate passes sold to senior professionals and organizations to attend BINA's curated conferences, including access to all sessions, networking opportunities, and post-event materials. Limited to approximately 100 participants per event to preserve the curated experience. Pricing is quote-based.

Quantifiable outcome

• 80% of attendees return for subsequent events, demonstrating high satisfaction and perceived business value.
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reuters Events: Reuters Events produces large-scale B2B conferences and digital events across multiple verticals including financial services and customer experience — overlaps with BINA's enterprise sponsor and senior-executive attendee model.
• Marcus Evans: Marcus Evans runs thousands of high-end B2B conferences and executive summits globally — a broad incumbent in the same curated, sponsor-driven event format BINA operates in but at vastly greater scale and geography.
• Forrester Events: Forrester runs flagship CX-focused forums (e.g., CX Summit) drawing senior enterprise buyers — a broader incumbent that competes for the same senior CX decision-maker audience and CX-tech sponsorship dollars.
• Frost & Sullivan Events: Frost & Sullivan hosts executive summits and CX-related industry events globally — comparable to BINA in inviting senior decision-makers and selling enterprise sponsorships, but with much broader vertical coverage.

Direct peers

• ICMI (International Customer Management Institute): ICMI is a long-established community and event organizer for the contact center and customer management industry — directly comparable to BINA's CC Summit EMEA in audience, verticals served, and event format.
• Customer Contact Week: CCW runs flagship in-person and virtual conferences for CX and contact-center leaders globally — a direct competitor for the same enterprise attendee base and sponsor ecosystem BINA targets with ICEM, ECI, and CC Summit.
• CX Network: CX Network produces CX-focused events, webinars, and community programs for senior customer experience leaders — overlapping directly with BINA's ICEM and ECI summits in topic and audience.
• IQPC: IQPC operates a large portfolio of curated, senior-executive B2B conferences across verticals including CX and financial services — directly comparable to BINA's invitation-only, single-track format and sponsor-driven revenue model.
• Enterprise Connect: Enterprise Connect is a major North American conference for contact center, CX, and enterprise communications — overlaps with BINA's CC Summit EMEA in audience and sponsor ecosystem, primarily a regional peer.

Others

• Genesys Xperience: Genesys operates its own large annual customer experience event (Xperience) for the contact-center ecosystem — overlapping with BINA's CC Summit in audience but as an ecosystem/partner competitor rather than a third-party event organizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BINACONF
• LinkedInlinkedin.com/company/bina-conferences

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bina