What Roshfrans does

Roshfrans (legal entity COMERCIAL ROSHFRANS, S.A. DE C.V.) is a privately held Mexican lubricant manufacturer headquartered in Mexico City, with primary production at its Actopan plant and approximately 70 years of operating history. The company formulates, manufactures, and commercializes a full portfolio of automotive and industrial fluids — engine oils for gasoline and diesel, transmission and hydraulic fluids, greases, antifreezes, and specialty products including fuel additives (R-27 series), brake fluids (DOT 3/4), battery fluid, power steering fluid, and automotive cosmetic care items. Its proprietary MC-2 additive technology targets high-mileage engines, and it operates an in-house Technical Services Laboratory that conducts over 140,000 analytical tests per year, described as the only such facility at the national level. Product certifications span API, NLGI, ILSAC, NMMA, and JASO, and the company received the Distintivo 'Hecho en México' from the Secretaría de Economía in 2025.

The business operates a sales-led go-to-market model with three distribution lanes: a mass-market distributor network reaching 30,000+ points of sale across Mexico, direct participation in government tenders (licitaciones) for institutional buyers including CFE, SEDENA, PEMEX, and municipal governments, and an Industrial Division that sells directly to enterprise customers in manufacturing, mining, construction, and agriculture while providing preventive and predictive maintenance advisory. A parallel revenue and ecosystem layer is ITR (Instituto Técnico Roshfrans), a certified-instructor technical training program with curricular backing from AMPSAS and CNT. Exports extend to 14 countries across the Americas, and the company supports both B2B and B2C channels with a content-marketing apparatus (52+ magazines since 2012, blog, newsletter) and a dedicated online product selector. Pricing is quotation-based and not publicly disclosed. Revenue figures are not reported.

Name

Roshfrans

Legal name

COMERCIAL ROSHFRANS, S.A. DE C.V.

Website

https://roshfrans.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Roshfrans is a 70-year-old Mexican lubricant manufacturer that formulates and distributes automotive and industrial fluids — engine oils, transmission and hydraulic fluids, greases, antifreezes, and specialty additives — through 30,000+ retail points of sale, government contracts, and an industrial maintenance advisory division across 14 American countries.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

akta.pro secondary industries

Automotive Lubricants & Fluids (IMAEAMAA), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Gear Oils & Transmission Fluids (IMAEAMAE), Fuel Additives & Lubricant Additives (IMAEAMAL), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Automotive lubricants
• Industrial lubricants
• Engine oils
• Specialty fluids
• Grease manufacturing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant and Specialty Product Sales: Primary revenue from manufacturing and selling automotive and industrial lubricants including engine oils, transmission fluids, hydraulic fluids, greases, antifreezes, and specialty products through distributor network and direct sales
2. Government Bidding (Licitaciones): Revenue from winning public tenders for supplying lubricants to government institutions including CFE, SEDENA, PEMEX, and municipalities
3. Technical Training Services (ITR): Revenue from certification courses and technical training programs with curricular value for industry professionals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roshfrans formulates, elaborates, and commercializes automotive and industrial lubricants — including engine oils for gasoline and diesel vehicles, transmission fluids, hydraulic fluids, greases, antifreezes, fuel and oil additives, and specialty fluids — distributed through a 30,000+ point-of-sale network in Mexico and via direct sales to government and industrial clients. The company also operates the ITR (Instituto Técnico Roshfrans) technical training and certification program for fluid, oil, and grease applications.

Product overview

Roshfrans is a Mexican lubricant company offering a comprehensive portfolio of automotive and industrial products organized into core product lines: engine oils for gasoline and diesel vehicles, transmission fluids, hydraulic fluids, greases, antifreezes, and special fluids. The special fluids division includes fuel additives (R-27 product line), oil additives (Premium, MC-2), brake fluids (DOT 3, DOT 4), cosmetic products (shampoo, degreaser, tire shine), and specialty fluids (battery fluid, power steering fluid, Pure Sky). The company also operates ITR (Instituto Técnico Roshfrans), a technical training service for fluid and lubrication education.

Differentiator

Problem solved

Functional benefit

Brands

• Voltro: Diesel engine oils including Voltro Max Power, Voltro + Plus, Voltro Force, Voltro PRO, and Voltro Ras Series
• HI-Zyntex
• Balit
• ITR
• Motonic
• Pure Sky
• Run-PWR
• Khopil
• Nhopol
• Krasne

Quantifiable outcome

• 140,000+ quality tests annually ensuring product consistency
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AMPSAS (Asociación Mexicana para la Profesionalización del Sector Automotriz y de Servicios)coreStrategic or Co-development PartnerOfficial backing organization for ITR (Instituto Técnico Roshfrans) certification program, providing curricular value through the Confederation of National Workshops (CNT). Instructors are certified by this association, offering courses with official recognition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ExxonMobil Mexico: Mobil-branded lubricants distributed in Mexico targeting passenger car motor oils and industrial applications; competes in the same premium and mass-market tiers as Roshfrans with broader global brand reach.
• Shell Lubricants Mexico: Shell's lubricants division serves Mexican automotive and industrial customers through extensive retail and B2B channels; major multinational competitor with deeper R&D and global additive procurement scale than Roshfrans.
• TotalEnergies Lubricants Mexico: TotalEnergies markets a full lubricants portfolio in Mexico including automotive, industrial, and specialty products; comparable in product breadth though supported by integrated upstream and refining operations Roshfrans does not have.
• Castrol (BP) Mexico: Global premium lubricant brand with significant Mexican presence across automotive and industrial channels; competes with Roshfrans on premium motor oils and OEM approvals but operates as one of many categories within BP's integrated energy business.
• Chevron Lubricants (Texaco) Mexico: Texaco/Chevron Havoline and Delo lubricant lines are distributed across Mexico with strong presence in fleet and industrial segments; competes directly with Roshfrans's Voltro and Khopil industrial brands.

Regional players

• YPF (Argentina): Argentine integrated energy company with a lubricant manufacturing division serving South American markets; comparable as a regionally-rooted lubricants producer with government and industrial customers, though operating primarily outside Mexico.

Direct peers

• Quaker Houghton: Global leader in industrial process fluids and metalworking lubricants; closely comparable to Roshfrans's industrial hydraulics and metalworking segment with similar B2B direct-sales motion and predictive-maintenance service offering.
• Fuchs Petrolub: German-headquartered global lubricants specialist with strong industrial and specialty focus; comparable to Roshfrans's Industrial Division in hydraulics, gear oils, and metalworking fluids but with broader international footprint.
• Bardahl de México: Mexican lubricant and additive manufacturer with a similar product portfolio of motor oils, fuel additives, and specialty fluids, competing directly in the same 30,000+ POS aftermarket channels across Mexico.

Others

• Lubrizol (Berkshire Hathaway): World's largest lubricant additive supplier; Roshfrans purchases base additive packages from companies like Lubrizol, making it an upstream enabler and competitive threat if Lubrizol were to vertically integrate further into finished lubricants in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/RoshfransMX
• Facebookfacebook.com/RoshfransMX

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roshfrans