MFV Expositions
MFV Expositions, founded in 1991 and owned by Comexposium, produces the world's largest portfolio of franchise expos, running six annual events across the US and Germany that connect 500+ franchisor exhibitors with prospective franchisees through trade shows, educational sessions, and online directories.
- Company typePrivate
- Founded1991
- HeadquartersParamus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MFV Expositions does
MFV Expositions, founded in 1991 and headquartered in Paramus, New Jersey, is the self-described world's largest producer of franchise expos and operates as a subsidiary of Comexposium, a global exhibition conglomerate. The company runs a portfolio of six annual franchise trade show events across major US metropolitan markets (International Franchise Expo in New York City, Franchise Expo Dallas, Cincinnati, West in Glendale AZ, and South in Fort Lauderdale) and internationally at Messe Frankfurt in Germany, plus an affiliated Partner Events program. Its core product is the trade show itself: physical exhibitions that aggregate 500+ franchisor exhibitors per year, supported by 150+ educational sessions covering franchising fundamentals, financing options, and legal issues. Revenue is generated primarily through exhibitor booth fees paid by franchisors seeking to connect face-to-face with prospective franchisees and institutional investors, augmented by sponsorship and ancillary digital inventory. Adjacent products include online franchise directories for off-cycle lead generation, a content platform (blog, podcasts, show gallery), and co-branded partner events that extend the franchise expo network globally. The business model is event-driven and horizontal in segmentation, serving franchisors across every industry and investment tier while providing an end-to-end discovery and education funnel for prospective franchisee attendees.
MFV Expositions firmographics
Firmographics- Name
- MFV Expositions
- Legal name
- MFV Expositions
- Website
- https://mfvexpo.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MFV Expositions, founded in 1991 and owned by Comexposium, produces the world's largest portfolio of franchise expos, running six annual events across the US and Germany that connect 500+ franchisor exhibitors with prospective franchisees through trade shows, educational sessions, and online directories.
- Ownership category
- akta.pro rank
MFV Expositions industry classification
Industry- Product category
- Trade Show and Event Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- akta.pro primary industry
- Professional & Certification Expos Organizers (THAHABAD)
- akta.pro secondary industries
- General Consumer Expos & Trade Shows (MPAGAFAA), Professional & Association Conferences (MPAGAGAB)
Keywords
Where MFV Expositions is headquartered
LocationHeadquarters
- HQ city
- Paramus
- HQ country
- United States
- HQ region
- North America
Markets served
MFV Expositions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Event-based exhibition fees: MFV Expositions generates revenue by hosting franchise exposition events where franchisors pay to exhibit their brands. The company facilitates connections between franchisors and prospective franchisees through physical trade show events, educational sessions, and workshops.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
MFV Expositions product offering
Product offeringCore offering
MFV Expositions produces and operates a portfolio of franchise exposition events, self-described as the world's largest producer of franchise expos. The company organizes 6 major annual franchise expos across the US (New York, Dallas, Cincinnati, Glendale AZ, Fort Lauderdale) and Europe (Frankfurt, Germany), connecting franchisors with prospective franchisees and institutional investors through physical trade shows featuring exhibitor pavilions, 150+ educational sessions, and comprehensive online franchise directories.
Product overview
MFV Expositions operates a portfolio of franchise expo events and related services. The core offering consists of six regional and international franchise expo events (International Franchise Expo NYC, Franchise Expo Dallas, Franchise Expo Cincinnati, Franchise Expo Germany, Franchise Expo West, and Franchise Expo South), plus Partner Events. These events connect franchisors with prospective franchisees and institutional investors through face-to-face networking at trade shows featuring exhibitor pavilions and educational programming. The product portfolio also includes comprehensive online franchise directories for lead generation outside of events and educational programs covering franchising fundamentals, financing options, and legal guidance. MFV Expositions, a Comexposium company, has been organizing franchise expos since 1991.
Differentiator
Problem solved
Functional benefit
Brands
- International Franchise Expo: Major franchise expo event held in New York City
- Franchise Expo Dallas
- Franchise Expo Cincinnati
- Franchise Expo West
- Franchise Expo South
- Franchise Expo Germany
Products and services
- International Franchise Expo (IFE) Flagship annual franchise expo event held in New York City, connecting franchisors with prospective franchisees and institutional investors. Features 150+ exhibitor brands and 40+ educational sessions, including pavilions for emerging brands and international markets.
- Franchise Expo Dallas Regional franchise expo event held at the Irving Convention Center in Irving, Texas, serving the southwestern US franchise market.
- Franchise Expo Cincinnati Regional franchise expo event held in Cincinnati, Ohio, serving the midwestern US franchise market.
- Franchise Expo Germany International franchise expo held at Messe Frankfurt, Germany, serving the European franchise market.
- Franchise Expo West Regional franchise expo event held in Glendale, Arizona, serving the western US franchise market.
- Franchise Expo South Regional franchise expo event held in Fort Lauderdale, Florida, serving the southeastern US franchise market.
- Partner Events Co-branded or affiliated franchise expo events operated in partnership with other organizers, extending the Franchise Expo brand's reach globally.
Quantifiable outcome
- Over 150 exhibitor brands per major expo event including major brands like McDonald's, Nathan's Famous, Xponential Fitness
Companies that use MFV Expositions
Customer profileSegments2 records
Ideal customer profiles2 records
MFV Expositions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MFV Expositions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- ComexposiumflagshipComexposium is the parent company of MFV Expositions, providing strategic oversight and resources as one of the world's largest exhibition and event companies.
- Business InsidercoreMajor business media outlet serving as press partner for franchise expo events, providing media coverage and brand visibility for the franchise exhibition brand.
- EntrepreneurcoreLeading entrepreneurship media brand serving as press partner for franchise expo events, providing editorial coverage and credibility to franchise exhibition brand.
- Fox BusinesscoreBusiness television network serving as media partner for franchise expo events, providing broadcast coverage and audience reach for franchise opportunities.
- Franchise TimescoreTrade publication dedicated to franchise industry coverage serving as media partner for franchise expo events.
- Global FranchisecoreInternational franchise industry publication serving as media partner for franchise expo events.
- The Wall Street JournalcoreMajor financial newspaper serving as press partner for franchise expo events, providing high-credibility media coverage and audience reach.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MFV Expositions competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MFV Expositions social profiles
Digital presenceMFV Expositions financial estimates
Financial estimateRevenue estimate
Valuation estimate
MFV Expositions leadership team
Management profileNumber of profiles
MFV Expositions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MFV Expositions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MFV Expositions
What does MFV Expositions do?
MFV Expositions produces and operates a portfolio of franchise exposition events, self-described as the world's largest producer of franchise expos. The company organizes 6 major annual franchise expos across the US (New York, Dallas, Cincinnati, Glendale AZ, Fort Lauderdale) and Europe (Frankfurt, Germany), connecting franchisors with prospective franchisees and institutional investors through physical trade shows featuring exhibitor pavilions, 150+ educational sessions, and comprehensive online franchise directories.
Is MFV Expositions a public or private company?
MFV Expositions is a private company. It is classified as corporate owned and is currently operating.
When was MFV Expositions founded?
MFV Expositions was founded in 1991. It employs 11 to 50 people.
Where is MFV Expositions based?
MFV Expositions is headquartered in Paramus, United States, in the North America region.
How does MFV Expositions make money?
One revenue line is on record: event-based exhibition fees.
Does MFV Expositions have an API?
No public API is recorded for MFV Expositions.
What industry is MFV Expositions in?
MFV Expositions's product category is Trade Show and Event Services. Its primary akta.pro industry code is THAHABAD, Professional & Certification Expos Organizers, with a secondary code of MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 56192.