MFV Expositions

What MFV Expositions does

MFV Expositions, founded in 1991 and headquartered in Paramus, New Jersey, is the self-described world's largest producer of franchise expos and operates as a subsidiary of Comexposium, a global exhibition conglomerate. The company runs a portfolio of six annual franchise trade show events across major US metropolitan markets (International Franchise Expo in New York City, Franchise Expo Dallas, Cincinnati, West in Glendale AZ, and South in Fort Lauderdale) and internationally at Messe Frankfurt in Germany, plus an affiliated Partner Events program. Its core product is the trade show itself: physical exhibitions that aggregate 500+ franchisor exhibitors per year, supported by 150+ educational sessions covering franchising fundamentals, financing options, and legal issues. Revenue is generated primarily through exhibitor booth fees paid by franchisors seeking to connect face-to-face with prospective franchisees and institutional investors, augmented by sponsorship and ancillary digital inventory. Adjacent products include online franchise directories for off-cycle lead generation, a content platform (blog, podcasts, show gallery), and co-branded partner events that extend the franchise expo network globally. The business model is event-driven and horizontal in segmentation, serving franchisors across every industry and investment tier while providing an end-to-end discovery and education funnel for prospective franchisee attendees.

Name

MFV Expositions

Legal name

MFV Expositions

Website

https://mfvexpo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MFV Expositions, founded in 1991 and owned by Comexposium, produces the world's largest portfolio of franchise expos, running six annual events across the US and Germany that connect 500+ franchisor exhibitors with prospective franchisees through trade shows, educational sessions, and online directories.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Professional & Association Conferences (MPAGAGAB)

Keywords

• Franchise trade shows
• Business expo events
• Franchise lead generation
• Exhibition management services
• Franchise networking events

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Event-based exhibition fees: MFV Expositions generates revenue by hosting franchise exposition events where franchisors pay to exhibit their brands. The company facilitates connections between franchisors and prospective franchisees through physical trade show events, educational sessions, and workshops.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

MFV Expositions produces and operates a portfolio of franchise exposition events, self-described as the world's largest producer of franchise expos. The company organizes 6 major annual franchise expos across the US (New York, Dallas, Cincinnati, Glendale AZ, Fort Lauderdale) and Europe (Frankfurt, Germany), connecting franchisors with prospective franchisees and institutional investors through physical trade shows featuring exhibitor pavilions, 150+ educational sessions, and comprehensive online franchise directories.

Product overview

MFV Expositions operates a portfolio of franchise expo events and related services. The core offering consists of six regional and international franchise expo events (International Franchise Expo NYC, Franchise Expo Dallas, Franchise Expo Cincinnati, Franchise Expo Germany, Franchise Expo West, and Franchise Expo South), plus Partner Events. These events connect franchisors with prospective franchisees and institutional investors through face-to-face networking at trade shows featuring exhibitor pavilions and educational programming. The product portfolio also includes comprehensive online franchise directories for lead generation outside of events and educational programs covering franchising fundamentals, financing options, and legal guidance. MFV Expositions, a Comexposium company, has been organizing franchise expos since 1991.

Differentiator

Problem solved

Functional benefit

Brands

• International Franchise Expo: Major franchise expo event held in New York City
• Franchise Expo Dallas
• Franchise Expo Cincinnati
• Franchise Expo West
• Franchise Expo South
• Franchise Expo Germany

Products and services

• International Franchise Expo (IFE) Flagship annual franchise expo event held in New York City, connecting franchisors with prospective franchisees and institutional investors. Features 150+ exhibitor brands and 40+ educational sessions, including pavilions for emerging brands and international markets.
• Franchise Expo Dallas Regional franchise expo event held at the Irving Convention Center in Irving, Texas, serving the southwestern US franchise market.
• Franchise Expo Cincinnati Regional franchise expo event held in Cincinnati, Ohio, serving the midwestern US franchise market.
• Franchise Expo Germany International franchise expo held at Messe Frankfurt, Germany, serving the European franchise market.
• Franchise Expo West Regional franchise expo event held in Glendale, Arizona, serving the western US franchise market.
• Franchise Expo South Regional franchise expo event held in Fort Lauderdale, Florida, serving the southeastern US franchise market.
• Partner Events Co-branded or affiliated franchise expo events operated in partnership with other organizers, extending the Franchise Expo brand's reach globally.

Quantifiable outcome

• Over 150 exhibitor brands per major expo event including major brands like McDonald's, Nathan's Famous, Xponential Fitness

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• ComexposiumflagshipStrategic or Co-development PartnerComexposium is the parent company of MFV Expositions, providing strategic oversight and resources as one of the world's largest exhibition and event companies.
• Business InsidercoreGTM or Marketing PartnerMajor business media outlet serving as press partner for franchise expo events, providing media coverage and brand visibility for the franchise exhibition brand.
• EntrepreneurcoreGTM or Marketing PartnerLeading entrepreneurship media brand serving as press partner for franchise expo events, providing editorial coverage and credibility to franchise exhibition brand.
• Fox BusinesscoreGTM or Marketing PartnerBusiness television network serving as media partner for franchise expo events, providing broadcast coverage and audience reach for franchise opportunities.
• Franchise TimescoreGTM or Marketing PartnerTrade publication dedicated to franchise industry coverage serving as media partner for franchise expo events.
• Global FranchisecoreGTM or Marketing PartnerInternational franchise industry publication serving as media partner for franchise expo events.
• The Wall Street JournalcoreGTM or Marketing PartnerMajor financial newspaper serving as press partner for franchise expo events, providing high-credibility media coverage and audience reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MFVExpositions
• Facebookfacebook.com/mfvexpositions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFV Expositions