Guaranty Income Life Insurance
Guaranty Income Life Insurance Company, founded in 1926 and a subsidiary of Kuvare US Holdings, is a private annuity and life insurance carrier headquartered in Baton Rouge, LA. It offers fixed and fixed indexed annuities exclusively through financial professionals and IMOs, targeting middle-market Americans seeking guaranteed retirement income.
- Company typePrivate
- Founded1926
- HeadquartersBaton Rouge, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Guaranty Income Life Insurance does
Guaranty Income Life Insurance Company (GILICO), founded in 1926 and headquartered in Baton Rouge, Louisiana, is a private life insurance and annuity carrier that has been a subsidiary of Kuvare US Holdings since October 2016. The company offers fixed and fixed indexed annuities — including the WealthChoice FIA, Guaranty Rate Lock (MYGA), and the 2026-launched Guidepath FIA Series (Growth, Income, and Bonus variants) — alongside life insurance products. Products feature 0% floors, multi-year guarantee structures (3–10 years), and optional riders including the Guaranteed Living Benefit Rider (0.95% annual fee) and Guaranteed Accumulation Protection rider. GILICO holds an A- (Excellent) AM Best financial strength rating (upgraded October 2022, affirmed February 2025) and supports crediting strategies linked to proprietary indices from S&P, Barclays, Franklin Templeton, Nasdaq, and UBS.
GILICO's technology stack is anchored on the MyKuvare policyholder and financial professional portal (built with InsurTech partner Sureify and launched August 2025), the FireLight e-App platform with built-in suitability and NIGO-reduction rules, and CalcXML-powered retirement calculators. The company operates a B2B2C distribution model — selling exclusively through licensed financial professionals, multiple Independent Marketing Organizations (IMOs), and a fee-based channel via DPL Financial Partners — with no direct-to-consumer sales.
The company earns revenue primarily through annuity premium and contract fee streams (spread between investment returns and credited rates, plus rider fees such as the GLBR's 0.95%) and life insurance premiums, with multi-year contracts generating recurring, predictable revenue. Backed by Kuvare's pro forma consolidated assets exceeding $50 billion, GILICO targets middle-income Americans approaching or in retirement (median annuity owner income ~$79K), as well as women, gig workers, and next-generation heirs — segments underserved by traditional pension structures and seeking guaranteed lifetime income solutions.
Guaranty Income Life Insurance firmographics
Firmographics- Name
- Guaranty Income Life Insurance
- Legal name
- Guaranty Income Life Insurance Company
- Website
- https://gilico.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Guaranty Income Life Insurance Company, founded in 1926 and a subsidiary of Kuvare US Holdings, is a private annuity and life insurance carrier headquartered in Baton Rouge, LA. It offers fixed and fixed indexed annuities exclusively through financial professionals and IMOs, targeting middle-market Americans seeking guaranteed retirement income.
- Ownership category
- akta.pro rank
Guaranty Income Life Insurance industry classification
Industry- Product category
- Life Insurance and Annuities
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241)
- SIC
- Life Insurance (6311), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Fixed Annuities (FSAIACAA)
- akta.pro secondary industries
- Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Registered Index-Linked Annuities (RILA) (FSAIACAD)
Keywords
Where Guaranty Income Life Insurance is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Guaranty Income Life Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Annuity Premiums and Contract Fees: GILICO collects premium payments from individuals purchasing fixed and fixed indexed annuities. Revenue is earned through the spread between investment returns earned on the annuity portfolio and the guaranteed rates credited to policyholders. Additional fees may apply for optional riders such as the Guaranteed Living Benefit Rider (0.95% annual charge on accumulation value), premium bonuses, and withdrawal/surrender charges during the surrender period.
- Life Insurance Premiums: GILICO issues life insurance contracts and collects premiums, providing income protection and death benefit products alongside its annuity lineup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Fixed Annuity (Guaranty Rate Lock MYGA): Guaranteed fixed interest rate for 3- to 10-year terms; rates declared at purchase and locked for the full contract duration. Available through age 90 (3-10 year terms) or age 100 (3-5 year terms). Liquidity: up to 5% free withdrawal per year starting in year 2, or RMDs. |
| Unit Pricing | Multi-year contract | Fixed Indexed Annuity — WealthChoice FIA: Accumulation and income product with crediting linked to market indices. Optional Guaranteed Living Benefit Rider (GLBR) at 0.95% annual charge of accumulation value. Optional premium bonus on 10-year term only (cannot be combined with GLBR). Terms: 5-, 7-, 10-year options. |
| Unit Pricing | Multi-year contract | Fixed Indexed Annuity — Guaranty Guidepath Series: Three variants — Guidepath Growth (5- and 7-year surrender), Guidepath Income (7- and 10-year surrender), Guidepath Bonus (10-year surrender only). Available through limited distribution via select IMO partners. Features proprietary indices including Franklin SG Insights Index, Nasdaq-100 Chronos 10% Index, UBS MASTR Index. |
| Subscription | Multi-year contract | Fee-Based Guaranty Rate Lock: Commission-free version of the MYGA offered on fee-based advisory platforms such as DPL Financial Partners. Available to fee-only advisors seeking fiduciary-driven annuity solutions. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Guaranty Income Life Insurance product offering
Product offeringCore offering
Guaranty Income Life Insurance Company (GILICO) issues fixed and fixed indexed annuity products and life insurance policies designed to provide guaranteed lifetime retirement income and principal protection for middle-market Americans. Products include WealthChoice FIA, Guaranty Rate Lock MYGA, and the Guidepath FIA series (Growth, Income, and Bonus variants), all distributed exclusively through licensed financial professionals and independent marketing organizations.
Product overview
Guaranty Income Life Insurance offers a unified portfolio of fixed and fixed indexed annuity products designed for retirement planning and income generation. The core product lineup includes WealthChoice Fixed Indexed Annuity and Guaranty Rate Lock MYGA, supplemented by the Guidepath FIA Series (Growth, Income, and Bonus variants). These products are supported by proprietary digital platforms including FireLight E-App for electronic applications, MyKuvare portals for policyholders and financial professionals, and various optional riders such as Guaranteed Living Benefit Rider and Guaranteed Accumulation Protection. The company focuses on middle-market Americans seeking guaranteed retirement income with principal protection and tax-deferred growth.
Differentiator
Problem solved
Functional benefit
Brands
- WealthChoice: Fixed indexed annuity product offering flexible options for retirement savings growth and lifetime income.
- Guaranty Rate Lock
- Guaranty Guidepath
Products and services
- WealthChoice Fixed Indexed Annuity A fixed indexed annuity offering competitive income payouts with fixed and increasing income options, strong accumulation potential, and optional Guaranteed Living Benefit Rider for lifetime income protection. Available in 5-, 7-, and 10-year terms with crediting linked to indices such as S&P 500, S&P 500 Dynamic Intraday TCA, Barclays Global Quality Index, and Horizon Ascend 5% Index.
- Guaranty Rate Lock (MYGA) A Multi-Year Guaranteed Annuity providing reliable growth with guaranteed interest rates for terms of 3 to 10 years. Features include tax-deferred growth, up to 5% annual free withdrawal starting in year 2, RMD support, and nursing home waiver provisions. Available through age 90 (3-10 year terms) or age 100 (3-5 year terms).
- Guaranty Guidepath Growth FIA Fixed indexed annuity variant with 5 and 7-year surrender periods designed for clients seeking strong growth potential with Guaranteed Accumulation Protection (GAP) rider and locked-in cap rates on multiple indices including S&P 500.
- Guaranty Guidepath Income FIA Fixed indexed annuity variant with 7 and 10-year surrender periods offering Simple Interest Roll-Up Guaranteed Lifetime Withdrawal Benefit (GLWB) Rider, Interest Credit Multiplier GLWB Rider, and ADL-Multiplier for enhanced income features.
- Guaranty Guidepath Bonus FIA Fixed indexed annuity variant with 10-year surrender period providing a premium bonus to instantly build growth momentum, help recover prior losses, and support strategic legacy planning.
- Life Insurance Products Life insurance contracts providing income protection and death benefit products alongside the company's annuity lineup.
Quantifiable outcome
- Record $461.3 billion in annuities purchased by consumers in 2025 (LIMRA)
- +6 more outcomes
Companies that use Guaranty Income Life Insurance
Customer profileSegments5 records
Ideal customer profiles4 records
Guaranty Income Life Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Guaranty Income Life Insurance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SureifycoreSureify is an InsurTech leader that developed GILICO's new digital platform in partnership with Kuvare. The platform enables financial professionals and policyholders to manage annuity products digitally, representing Kuvare's digital transformation initiative.
- DPL Financial PartnersminorDPL Financial Partners operates a fiduciary-driven advisor platform offering commission-free GILICO annuity products (Fee-Based Guaranty Rate Lock). GILICO's fee-based annuities were featured on the platform with a $23 million commitment, targeting fee-only RIAs seeking annuity solutions without product commissions.
- Lincoln Benefit Life Company (LBL)minorLincoln Benefit Life Company is another Kuvare subsidiary acquired in 2019. Kuvare executed reinsurance transactions that boosted consolidated assets to $27 billion. LBL was downgraded by KBRA alongside GILICO.
- Kuvare Life Re Ltd.minorKuvare Life Re Ltd. is Kuvare's Bermuda-based reinsurance company. It is newly rated by both AM Best and KBRA, with AM Best issuing an A- (Excellent) rating. Supports Kuvare's international reinsurance solutions.
- United Life Insurance CompanyminorUnited Life Insurance Company is another Kuvare subsidiary alongside GILICO. KBRA downgraded its insurance financial strength rating alongside GILICO's in February 2025.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Guaranty Income Life Insurance competitors and assessment
Company assessmentDirect peers
- Athene Holding: Athene is one of the largest FIA and MYGA writers in the U.S., targeting retirement savers through financial professionals and IMOs. Athene shares GILICO's focus on fixed indexed annuities and multi-year guaranteed annuities, with a similar middle-market orientation and A-rated financial strength.
- F&G Annuities & Life: F&G (Fidelity & Guaranty Life) is a leading provider of fixed indexed annuities, indexed universal life, and immediate annuities. Like GILICO, F&G distributes through independent agents and IMOs with a focus on middle-market retirement planning and guaranteed lifetime income products.
- American Equity Investment Life Insurance: American Equity is one of the largest U.S. writers of fixed indexed and fixed rate annuities, serving middle-income retirement savers through independent agents. Its product portfolio and IMO distribution model closely mirror GILICO's WealthChoice and Guidepath FIA offerings.
- Jackson National Life Insurance: Jackson National's Elite | Freedom and Perspective II fixed indexed annuities serve the same advisor-led, middle-market retirement income segment as GILICO. Both companies emphasize principal protection with index-linked growth potential and guaranteed living benefit riders.
- Global Atlantic Financial Group: Global Atlantic's Forethought Life unit sells fixed indexed and fixed rate annuities through financial professionals with a similar middle-market orientation. Like GILICO, it offers principal protection with index crediting options and lifetime income riders.
- Sammons Financial Group (North American Company): Sammons' North American Company offers fixed indexed annuities, fixed annuities, and life insurance through independent agents and IMOs. Like GILICO, it focuses on middle-market retirement planning with comparable FIA product features and lifetime income riders.
Broad incumbents
- Nationwide Financial: Nationwide offers a broad portfolio of fixed indexed annuities (e.g., New Heights) and other retirement products, targeting both middle-market and high-net-worth clients through financial professionals. As a much larger, diversified insurer, it competes broadly with GILICO in FIA distribution.
- Corebridge Financial: Corebridge (formerly AIG Life & Retirement) is a major retirement provider with Max Series and other FIA products. Its scale, brand recognition, and broad distribution capabilities make it a broad incumbent competitor to GILICO in the FIA and lifetime income space.
- Brighthouse Financial: Brighthouse's Shield and Level Select fixed indexed annuities compete in the same middle-market retirement income category as GILICO. As a large, publicly traded annuity specialist, Brighthouse represents a broader incumbent with greater scale and capital access.
- Lincoln Financial Group: Lincoln Financial offers fixed indexed annuities and lifetime income solutions through financial professionals, with overlapping middle-market positioning. Its broader insurance and retirement platform makes it a broad incumbent competitor to GILICO's FIA portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Guaranty Income Life Insurance social profiles
Digital presenceGuaranty Income Life Insurance compliance and trust
Trust signalCompliance2 records
Guaranty Income Life Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guaranty Income Life Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Guaranty Income Life Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guaranty Income Life Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guaranty Income Life Insurance
What does Guaranty Income Life Insurance do?
Guaranty Income Life Insurance Company (GILICO) issues fixed and fixed indexed annuity products and life insurance policies designed to provide guaranteed lifetime retirement income and principal protection for middle-market Americans. Products include WealthChoice FIA, Guaranty Rate Lock MYGA, and the Guidepath FIA series (Growth, Income, and Bonus variants), all distributed exclusively through licensed financial professionals and independent marketing organizations.
Is Guaranty Income Life Insurance a public or private company?
Guaranty Income Life Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Guaranty Income Life Insurance founded?
Guaranty Income Life Insurance was founded in 1926. It employs 51 to 100 people.
Where is Guaranty Income Life Insurance based?
Guaranty Income Life Insurance is headquartered in Baton Rouge, United States, in the North America region.
How does Guaranty Income Life Insurance make money?
Two revenue lines are on record. Annuity Premiums and Contract Fees are the primary driver. The others are life Insurance Premiums.
Who are Guaranty Income Life Insurance's main competitors?
Direct peers on record are Athene Holding, F&G Annuities & Life, American Equity Investment Life Insurance, Jackson National Life Insurance, Global Atlantic Financial Group and Sammons Financial Group (North American Company). Broad incumbents are Nationwide Financial, Corebridge Financial, Brighthouse Financial and Lincoln Financial Group.
Does Guaranty Income Life Insurance have an API?
No public API is recorded for Guaranty Income Life Insurance.
What industry is Guaranty Income Life Insurance in?
Guaranty Income Life Insurance's product category is Life Insurance and Annuities. Its primary akta.pro industry code is FSAIACAA, Fixed Annuities, with a secondary code of FSAAAAAM, Annuities & Investment-Linked Insurance Solutions (Retail). Its NAICS code is 524113 and its SIC code is 6311.