What Roy Metal Finishing does

Roy Metal Finishing Co., Inc. (RMF) is an industrial metal surface treatment services company founded in 1961 by textile manufacturer Donald Roy and headquartered at 1515 Old Grove Rd, Piedmont, South Carolina. The company operates as a wholly-owned subsidiary of Aalberts N.V., a Dutch technology conglomerate with 150+ companies and 13,000+ employees globally. RMF positions itself as the largest independent metal surface coater in the southeastern United States and one of the largest zinc nickel electroplating companies in the country.

The company's core service portfolio consists of three surface treatment technologies: (1) zinc and zinc alloy electroplating for corrosion resistance and visual finish, (2) electrodeposition cathodic black epoxy (E-Coat), including a larger TTX line running PPG's Framecoat II chemistry for oversized parts, and (3) powder coating using heat-cured, electrostatically applied thermoset polymers. These are delivered alongside value-added process engineering that integrates RMF's qualified technicians into OEM APQP, PPAP, SOP, and safe-launch workflows. In-house advanced testing capabilities — accelerated corrosion, cyclic and salt spray, third-party accredited lab testing, and Eddy current thickness measurement — support stringent quality control. The end-market mix spans transportation (automotive), construction, agricultural, appliance, and general industrial manufacturers, with explicit Tier 1 and Tier 2 OEM focus.

Revenue is generated on a quote-based, transaction-fee model: customers initiate projects via a 'Request a Quote' form on the Aalberts-RMF website, and existing customers use a dedicated Client Login portal for ongoing order management. Services scale from small jobs to Tier 1 and Tier 2 production volumes. Pricing is not publicly disclosed and is negotiated on a project basis. Go-to-market is direct enterprise field sales targeted at industrial OEM procurement and quality teams; the company maintains a B2B web presence (Aalberts-rmf.us) and a LinkedIn company page as its principal marketing channels. Corporate strategy emphasizes elimination of supply-chain waste through embedded process engineering and single-source finishing consolidation for OEM customers.

Name

Roy Metal Finishing

Legal name

Roy Metal Finishing Co., Inc.

Website

https://roymetalfinishing.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Roy Metal Finishing is a Piedmont, South Carolina industrial metal surface treatment services company offering electroplating, E-coat, and powder coating to Tier 1 and Tier 2 manufacturers in transportation, construction, agricultural, appliance, and industrial markets. It operates as a wholly-owned subsidiary of Dutch conglomerate Aalberts N.V.

Ownership category

akta.pro rank

Product category

Industrial Metal Finishing Services

NAICS

Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Coating, Engraving, Heat Treating, and Allied Activities (33281), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Electroplating & Metal Finishing (Anodizing/Galvanizing/Passivation) (IMAIAKAE)

akta.pro secondary industry

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)

Keywords

• Metal finishing services
• Electroplating services
• Powder coating services
• Zinc nickel plating
• Industrial surface treatment

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Metal Finishing Services: Revenue generated from providing metal surface treatment services including electroplating, e-coating, and powder coating to industrial manufacturers. Services are quote-based and project-specific, ranging from small jobs to Tier 1 or Tier 2 parts production volumes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Roy Metal Finishing provides contract metal surface treatment services for industrial manufacturers, including zinc and zinc alloy electroplating, electrodeposition cathodic black epoxy (E-coat) with a TTX line using PPG Framecoat II chemistry, and organic solvent-free powder coating. The company complements these finishes with value-added process engineering support covering APQP, PPAP, SOP, and safe launch stages.

Product overview

Roy Metal Finishing offers a unified portfolio of metal surface treatment services centered on three core technologies: electroplating (zinc and zinc alloy finishes), E-Coat (electrodeposition cathodic epoxy coating including PPG Framecoat II), and powder coating (thermoset polymer finishes). These are complemented by value-added process engineering services that support customers through quality and launch stages. The company positions itself as a single-source finishing partner serving transportation, construction, agricultural, appliance, and industrial markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Electroplating Contract electroplating service providing a variety of zinc and zinc alloy finishes that enhance durability, guard against corrosion, and improve visual appeal of materials for industrial manufacturers.
• E-Coat (Electrodeposition Cathodic Black Epoxy) Electrodeposition cathodic black epoxy coating service that extends plating processes, including a TTX E-coat line using PPG's Framecoat II chemistry to coat larger parts for industrial customers.
• Powder Coat Organic solvent-free powder coating service using heat-cured, electrostatically applied thermoset polymers that form a durable protective skin tougher than traditional paint, available in various polymer options.
• Value Added Services Process engineering service that guides customer projects from the time of quote through APQP, PPAP, SOP, and safe launch stages, with dedicated process engineers eliminating supply chain waste.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Aalberts N.V.coreStrategic or Co-development PartnerRoy Metal Finishing is a wholly-owned subsidiary of Aalberts N.V., a global technology leader. The Aalberts family of companies consists of over 150 companies and over 13,000 employees located throughout Europe, Asia and North America, all in pursuit of excellence through winning with people. This parent-subsidiary relationship provides RMF with the backing and resources of a major international technology company.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Valence Surface Technologies: Largest independent metal finisher in North America offering plating, anodizing, and coatings primarily to aerospace, defense, and industrial OEMs. Directly comparable independent metal finishing services peer to RMF across overlapping capabilities and Tier 1/Tier 2 customer base.
• Pioneer Metal Finishing: Independent metal finishing company providing zinc, electroless nickel, anodizing, and powder coating services to industrial, automotive, and appliance customers. Closely mirrors RMF's service portfolio and target verticals.
• KC Jones Plating Company: Independent metal finishing provider offering zinc, electroless nickel, tin, and anodizing services primarily to automotive and industrial customers. Direct overlap with RMF on zinc-based electroplating and transportation end-markets.
• Arlington Plating Company: Midwest independent metal finisher providing zinc, nickel, chrome, tin, and decorative plating to industrial and consumer products customers. Comparable independent service provider with overlapping plating capabilities.
• Hohman Plating & Manufacturing: Independent industrial metal finisher offering zinc, manganese, electroless nickel, and powder coating services to automotive, heavy equipment, and industrial customers. Direct peer in independent Tier 1/Tier 2 plating services.
• Barker Industries: Independent metal finishing and coatings provider serving automotive, heavy truck, agricultural, and industrial OEMs. Closely comparable in both capability mix (zinc, e-coat, powder) and customer verticals to RMF.
• Lincoln Industries: Large independent metal finishing and chrome plating supplier primarily serving heavy-duty truck and agricultural equipment OEMs. Directly comparable in transportation/agricultural exposure and Tier 1 customer relationships.

Broad incumbents

• Metal Improvement Company (Curtiss-Wright): Specialty coatings and metal finishing division of publicly traded Curtiss-Wright, serving aerospace, defense, and industrial customers. Overlapping finishing capabilities but operating as part of a much larger diversified industrial group.
• Aalberts Surface Technologies: Broader Aalberts N.V. surface treatment business segment, of which RMF is a part. Operates finishing facilities across Europe and North America with similar service portfolio. Effectively a sibling business unit rather than an independent competitor.

Others

• PPG Industries: Global coatings and specialty materials manufacturer whose Framecoat II chemistry RMF uses in its TTX E-coat line. Technology/integrations partner upstream in the finishing supply chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/roy-metal-finishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roy Metal Finishing