Wire and Wireless

What Wire and Wireless does

Wire and Wireless Co., Ltd. (株式会社ワイヤ・アンド・ワイヤレス), operating under the Wi2 brand, is a Tokyo-headquartered KDDI Group subsidiary that builds and operates public wireless LAN (Wi-Fi) infrastructure and adjacent digital transformation services in Japan. The company serves two principal segments: individual consumers, via the ギガぞうWi-Fi (Gigazo Wi-Fi) VPN-protected Wi-Fi app (from ¥200/month, with family and smartphone-only plans) and the Wi2 300 public LAN service (pay-per-use from ¥300/2 hours to ¥2,000/168 hours, plus monthly subscription tiers); and enterprise/government customers, via Wi-Fi environment construction and DX solution modules covering smart locks, AI cameras, digital signage, tourism DX, disaster prevention, and data analytics. Enterprise customers include municipalities, food and retail chains, public transportation operators, hospitals, event venues, and large facilities, with KDDI's au Wi-Fi SPOT providing the largest distribution and carrier-billing channel.

The underlying technology stack combines public Wi-Fi access infrastructure, VPN-based secure connectivity, automatic connection via dedicated iOS/Android apps, and an OpenRoaming-capable enterprise deployment layer. DX modules integrate Wi-Fi with IoT devices (smart locks, AI cameras, digital signage) and digital service layers (My Number Card authentication, AI chatbots, regional digital currency points, health/childcare/tourism apps), enabling use cases such as evacuation-center check-in, location-based information delivery, and visitor-flow analytics. Anonymized position information big data — collected from access points and enriched with demographics and age groups — is sold as a statistical and marketing analytics service to municipalities and enterprises.

The business model blends consumer recurring subscriptions (ギガぞうWi-Fi, Wi2 300 monthly plans), enterprise professional services (Wi-Fi environment construction), and managed DX services (ongoing operations, maintenance, and analytics). Distribution combines self-serve website/app-store acquisition, carrier billing through KDDI/au, NTT docomo, and SoftBank, and direct enterprise sales for infrastructure and DX deployments. Certifications (JIS Q 15001, ISMS, Privacy Mark, PCI DSS-compliant payment processing) support procurement into government and healthcare. Legacy lines — Wi2 Mobile MVNO, Wi-Fi Square, TRAVEL JAPAN Wi-Fi — have been wound down or closed to new signups, concentrating resources on domestic Wi-Fi and DX. Pricing is publicly disclosed and scheduled to change from September 2026 usage.

Name

Wire and Wireless

Legal name

株式会社ワイヤ・アンド・ワイヤレス

Website

https://wi2.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Wire and Wireless (Wi2) is a Tokyo-based KDDI Group subsidiary operating public Wi-Fi infrastructure and VPN-protected consumer apps across Japan, serving individual subscribers and enterprise/government customers with Wi-Fi environment construction plus DX solutions spanning smart devices, disaster prevention, tourism, and location data analytics.

Ownership category

akta.pro rank

Product category

Public Wireless LAN Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112)

akta.pro primary industry

Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)

akta.pro secondary industries

Wireless Network Management (WLAN/Wi-Fi Controllers & Assurance) (HDAFAGAJ), Neutral Host & In‑Building Connectivity (DAS/Small Cells) (HDAIAGAC), Wireless Network Management (Wi-Fi/RF Planning & Assurance) (HDAFAMAK)

Keywords

• Public Wi-Fi services
• Enterprise Wi-Fi infrastructure
• VPN Wi-Fi connectivity
• Digital transformation solutions
• Wireless LAN services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Personal Wi-Fi Subscription Services: Subscription-based VPN Wi-Fi service (ギガぞうWi-Fi) providing secure public Wi-Fi access for individual consumers. Plans start from ¥200/month for basic access, with premium plans offering broader coverage and additional features. Revenue comes from monthly subscriptions paid via credit card, app store payments (iTunes/Google Play), and carrier billing (au PAY, d払い, SoftBankまとめて支払い).
2. Wi2 300 Public LAN Services: Public wireless LAN service offering time-based and monthly subscription plans. Time-based plans range from ¥300 for 2 hours to ¥2,000 for 168 hours. Monthly plans start from ¥100/month for legacy plans, with standard plans at ¥362-455/month (tax excluded).
3. Enterprise Wi-Fi Environment Construction: Wi-Fi infrastructure construction and deployment services for municipalities, retail chains, public facilities, hospitals, and large venues. Includes ongoing maintenance and operational support.
4. DX Solutions: Digital transformation solutions including disaster prevention, tourism DX, data analysis, information delivery, device integration (smart locks, AI cameras, digital signage), and service integration for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wire and Wireless (Wi2) provides public wireless LAN and Wi-Fi infrastructure solutions in Japan. For individual consumers, it offers ギガぞうWi-Fi, a VPN-protected Wi-Fi connection app starting at ¥200/month, and Wi2 300, a pay-as-you-go and monthly subscription public LAN service. For enterprise and government customers, it builds and operates Wi-Fi environments for municipalities, retail chains, hospitals, public transportation, and large facilities, complemented by DX solutions integrating smart locks, digital signage, AI cameras, location data analytics, disaster prevention, and tourism digitalization.

Product overview

Wire and Wireless (株式会社ワイヤ・アンド・ワイヤレス, trading as Wi2) operates a portfolio of public wireless LAN and Wi-Fi solutions. For individual consumers, the core offerings are ギガぞうWi-Fi (a VPN-protected Wi-Fi app from ¥200/month) and Wi2 300 (a pay-per-use/monthly public wireless LAN service). For enterprise and government customers, Wi2 provides Wi-Fi environment construction services across municipal facilities, retail chains, public transport, event venues, and hospitals. These are complemented by DX solution modules — DXデバイス連携 (smart lock, digital signage, AI camera integration), DXサービス連携 (tourism, disaster prevention, administrative service app integration), データ分析 (position-information big data analytics), 観光DX (tourism DX), and 防災ソリューション (disaster prevention) — which extend Wi-Fi infrastructure into digital transformation use cases. Legacy products include Wi2 Mobile (MVNO mobile service, no new signups) and Wi-Fiスポット (discontinued). The company also participates in the 00000JAPAN disaster Wi-Fi initiative.

Differentiator

Problem solved

Functional benefit

Brands

• ギガぞうWi-Fi: Individual consumer Wi-Fi app offering secure VPN-protected public Wi-Fi connections starting from ¥200/month, with automatic connection to high-security Wi-Fi networks across Japan.
• Wi2 300
• Free Wi-Fi (00000JAPAN)
• au Wi-Fi SPOT
• Wi2 300 for au
• Wi2 300 for docomo
• Wi-Fi Square
• TRAVEL JAPAN Wi-Fi

Products and services

• ギガぞうWi-Fi (Gigazo Wi-Fi) Personal VPN-protected Wi-Fi connection app providing secure access to public Wi-Fi hotspots nationwide. Automatically connects to high-security Wi-Fi networks and encrypts public Wi-Fi connections. Targeted at individual smartphone users seeking safe and affordable public Wi-Fi access throughout Japan.
• Wi2 300 公衆無線LAN (Wi2 300 Public Wireless LAN) Public wireless LAN service suitable for travel and business trips, offering short-time usage plans (¥300/2 hours to ¥2,000/168 hours) and monthly subscription plans starting from ¥100/month. Targets individual consumers and business travelers needing flexible Wi-Fi access.
• Wi-Fi環境構築サービス (Enterprise Wi-Fi Environment Construction) Wi-Fi infrastructure construction and deployment services for municipal/government facilities, food service and retail chains, public transportation, event venues, large facilities/outdoor areas, and hospitals/clinics. Includes ongoing operation, maintenance, and user support.
• DXデバイス連携 (DX Device Integration) DX solution module integrating high-security Wi-Fi with smart locks, digital signage, and AI cameras for facilities. Enables web-based reservation and keyless entry, optimized information delivery, and visitor counting/congestion analysis. Targets enterprises requiring smart facility management.
• DXサービス連携 (DX Service Integration) DX solution module integrating Wi-Fi infrastructure with various digital services including tourism, health promotion, childcare support, regional digital currency points, administrative procedures, and disaster prevention apps. Enables frictionless connectivity and data-driven operational improvement.
• 防災ソリューション (Disaster Prevention Solution) Disaster prevention solution leveraging Wi-Fi infrastructure for emergency communication, evacuation center management, and automated check-in of evacuees via My Number card integration. Targets municipalities and public facilities needing disaster response infrastructure.
• 観光DXソリューション (Tourism DX Solution) Tourism DX solution using Wi-Fi and data analytics to improve visitor satisfaction, optimize operations, and provide location-based recommendations and visitor behavior analysis for tourist destinations.
• データ分析サービス (Data Analysis Service) Data collection and analysis services using anonymized position information big data, including demographics, age groups, and location, for statistical reporting and marketing analytics. Uses mesh-based anonymization for privacy protection.
• 情報配信サービス (Information Delivery Service)

Quantifiable outcome

• Free Wi-Fi access starting from ¥200/month for personal users
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• KDDI Corporation (KDDI株式会社)coreChannel Partner/ Reseller/ DistributorKDDI is the parent company providing the core telecommunications infrastructure for au Wi-Fi SPOT services. Wi2 operates as part of the KDDI Group, providing public Wi-Fi and VPN services. The partnership enables Wi2 to offer Wi-Fi services under the au brand and access KDDI's customer base and retail channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cisco Systems: Dominant enterprise networking vendor whose wireless controllers and access points overlap Wi2's enterprise Wi-Fi deployments and influence the broader public Wi-Fi ecosystem.
• HPE Aruba Networking: Global enterprise Wi-Fi infrastructure vendor with controllers, APs, and network management; competes with Wi2's enterprise Wi-Fi environment construction business at the equipment/management layer.
• NTT Communications: Parent/affiliate of NTT Broadband Platform; a major Japanese carrier offering enterprise networking, cloud, and managed Wi-Fi services that overlap with Wi2's enterprise Wi-Fi construction and DX offerings.
• SoftBank Corp. Mobile carrier operating the SoftBank Wi-Fi Spot network and offering enterprise connectivity solutions; competes with Wi2 in public hotspot access, carrier billing, and enterprise Wi-Fi deployments.

Direct peers

• Boingo Wireless (DigitalBridge): Operates carrier-grade public Wi-Fi and Passpoint/NGH networks in airports, stadiums, and transit hubs; the closest international analogue to Wi2's carrier/public venue Wi-Fi model.
• FreeSpot (Freemobile / FreeSpot Project): Long-running Japanese free public Wi-Fi aggregator and hotspot operator; competes directly with Wi2's free Wi-Fi offerings and consumer hotspot footprint.
• NTT Broadband Platform: Operates Japan's largest public Wi-Fi hotspot network (Japan Connected-free Wi-Fi, docomo Wi-Fi, etc.), directly competing with Wi2 300 and ギガぞうWi-Fi across consumer, municipal, and enterprise public Wi-Fi.

Others

• Japan Wi-Fi Alliance: Industry body coordinating Japan's public Wi-Fi initiatives including 00000JAPAN; an ecosystem participant rather than direct competitor, but influences Wi2's disaster Wi-Fi and certification positioning.
• UQ Communications (KDDI Group): Sister KDDI Group company providing WiMAX/5G fixed wireless; comparable as an adjacent in-group wireless connectivity provider and potential partner for Wi2's hotspot and DX strategies.

Emerging players

• Meraki (Cisco Meraki): Cloud-managed Wi-Fi and networking platform widely used by multi-site enterprises; competes with Wi2's managed Wi-Fi and DX analytics offerings for chain retail, hospitality, and venue customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wi2_300
• Facebookfacebook.com/wireandwireless2

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wire and Wireless