Hooker DeJong
Hooker DeJong is a privately held, full-service architectural, engineering, and interior design firm founded in 1936, serving affordable housing, multifamily, commercial retail, senior living, healthcare, and government clients nationwide through nine U.S. offices and BIM-based workflows.
- Company typePrivate
- Founded1936
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Hooker DeJong does
Hooker DeJong (HDJ) is a privately held, full-service architectural, engineering, and interior design firm founded in 1936 and headquartered in Grand Rapids, Michigan. The firm provides integrated architecture, MEP (mechanical, electrical, plumbing) engineering, interior design, and construction administration services under a single roof, supported by Building Information Modeling (BIM) workflows built on Autodesk Revit. HDJ serves six primary market sectors — affordable housing, market-rate multifamily, commercial retail, senior living, healthcare, and government & education — with particular depth in affordable housing financing programs including LIHTC, HUD 221d(4), USDA RA, HOME, CDBG, TIF, and AHP, and in LEED / Enterprise Green Communities sustainable design.
The firm operates from nine U.S. offices spanning the Midwest (Grand Rapids, Muskegon, Detroit, Chicago, Cleveland), Southeast (Atlanta), Mountain West (Phoenix, Billings), and West Coast (Los Angeles), with a distributed workforce model. HDJ supported more than $1.2 billion in construction value over the last four years, including new construction, adaptive reuse, historic preservation, and acquisition-rehabilitation projects. Recurring enterprise clients include Woda Cooper Companies, Magnus Capital Partners, Standard Communities, Community Housing Network, Dwelling Place, General Capital Group, and Sprouts Farmers Market. Leadership is operated by CEO Phil Komar, President David Layman, and COO Rob Gustafson, with a dedicated Graduate of Architecture Program providing a talent pipeline.
HDJ's revenue model is project-based professional services with custom, quote-driven fees on each engagement; pricing is not publicly disclosed. Go-to-market is enterprise field sales supported by content marketing (Perspectives blog, case studies), LinkedIn, and earned-media credibility from USGBC, AIA, and affordable housing industry awards. The firm has begun integrating generative and multimodal AI tools into pre-development workflows to accelerate site studies, massing and zoning analysis, and visual concept generation. The company remains independently owned with no disclosed external funding, subsidiaries, or merger activity.
Hooker DeJong firmographics
Firmographics- Name
- Hooker DeJong
- Legal name
- Hooker DeJong, Inc.
- Website
- https://hookerdejong.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hooker DeJong is a privately held, full-service architectural, engineering, and interior design firm founded in 1936, serving affordable housing, multifamily, commercial retail, senior living, healthcare, and government clients nationwide through nine U.S. offices and BIM-based workflows.
- Ownership category
- akta.pro rank
Where Hooker DeJong is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Hooker DeJong business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architecture and Engineering Services: HDJ generates revenue through project-based fees for architectural design, engineering (MEP), and interior design services. Projects span affordable housing, market rate multifamily, commercial retail, senior living, healthcare, and government/education sectors.
- Construction Administration: HDJ provides construction administration services including bid negotiation and construction administration, adding to project revenue streams.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Hooker DeJong product offering
Product offeringCore offering
Hooker DeJong (HDJ) is a full-service architectural and engineering firm that provides architecture, mechanical/electrical/plumbing (MEP) engineering, and interior design services for building projects across the United States. The firm delivers services from site selection and pre-project planning through construction administration, using BIM/Revit 3D modeling, and offers specialized expertise in affordable housing financing programs and LEED-certified sustainable design.
Product overview
HDJ (Hooker DeJong) is a full-service architectural and engineering firm founded in 1936, offering a unified portfolio of design services across four core capabilities: Architecture Services, Engineering Services (MEP), Interior Design Services, and BIM/Revit. The firm specializes in six market sectors (Affordable Housing, Market Rate Multifamily, Commercial Retail, Senior Living, Healthcare, and Government & Education) and provides Sustainability Services with LEED expertise. HDJ supports projects nationwide through offices in Atlanta, Billings, Chicago, Cleveland, Detroit, Grand Rapids, Los Angeles, Muskegon, and Phoenix, with a distributed workforce model. The firm also operates a Graduate of Architecture Program for talent development.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services
Quantifiable outcome
- HDJ supported more than $1.2 Billion in construction value in the last four years alone
- +1 more outcomes
Companies that use Hooker DeJong
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Hooker DeJong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Hooker DeJong partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Magnus Capital PartnerscoreHDJ partnered with Magnus Capital Partners to develop the HŌM Flats workforce housing brand in West Michigan. Phase one opened with 226 residential units (2021) and phase two with 160 units (2022). The partnership focuses on transforming residential experiences for workforce housing communities.
- Woda Cooper CompaniescoreHDJ works with Woda Cooper on affordable housing developments including Osborn Commons (65 units, LEED Gold certified) and Parker Glenn II (120 units). Woda Cooper is a fast-paced development, construction, and property management organization dedicated to creating quality affordable housing.
- Community Housing NetworkcoreHDJ partnered with Community Housing Network for Garfield Landing project - transforming historic Garfield School into 36 mixed-income housing units in Sault Ste. Marie, Michigan. The project won the 2025 Michigan Historic Preservation Network Tax Credit Award.
- Standard CommunitiescoreHDJ collaborated with Standard Communities on Bridgeview Village - a 300-unit affordable housing community rehabilitation in Charleston, South Carolina featuring a newly reopened community center.
- Sprouts Farmers MarketcoreHDJ provides architectural services for Sprouts Farmers Market including New Build to Suit (NBTS) and Existing Build to Suit (EBTS) efforts in California, Arizona, and Colorado. The partnership addresses access to healthy, affordable food.
- Hospitality Specialists, Inc.majorHDJ served as Architect of Record for Homewood Suites Holland (123-room hotel in Michigan) in collaboration with Hospitality Specialists, Inc. who provided visionary leadership and ensured operational design aligned with guest expectations.
- Visser BrothersmajorVisser Brothers served as general contractor for Homewood Suites Holland project, turning HDJ's architectural plans into reality with impeccable craftsmanship.
- BDRmajorBDR served as developer and builder for Mitten Kids Dentistry project - a 7,000 sq ft pediatric dental office in Grand Rapids, Michigan. HDJ provided architecture, engineering, and interior design services.
- US Green Building Council (USGBC)coreHDJ is active in the US Green Building Council (USGBC), the parent corporation of LEED. The firm has LEED AP professionals in each discipline and remains engaged in LEED and sustainable design best practices.
- ASHRAEcoreHDJ engineers are members of the American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE), participating in sustainable design classes. USGBC references ASHRAE minimum energy standards for LEED-certified buildings.
- American Society of Plumbing Engineers (ASPE)coreHDJ engineers are members of ASPE and participate in annual training classes on sustainable design.
- Dwelling PlacecoreHDJ partnered with Dwelling Place on the Market Avenue development in Grand Rapids - approximately 90 affordable apartments with public amenities including outdoor amphitheater and food truck space.
- P.S. EquitiescoreHDJ collaborated with P.S. Equities alongside Dwelling Place on the Market Avenue SW development in Grand Rapids bringing affordable housing and dynamic public space to the neighborhood.
- General Capital GroupcoreHDJ worked with General Capital Group on TEN21 Muskegon project - a 73-unit affordable housing development in downtown Muskegon designed under the city's Form Base Code. General Capital focuses on building exceptional projects in established urban neighborhoods.
- Oakwood ConstructionmajorOakwood Construction served as construction manager for Garfield Landing project - transforming historic Garfield School into mixed-income housing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hooker DeJong competitors and assessment
Company assessmentBroad incumbents
- SmithGroup: National integrated design firm with architecture, engineering, and planning capabilities across healthcare, education, workplace, and community development. A larger peer serving many of the same market segments as HDJ.
- DLR Group: Larger, national full-service A/E firm operating across civic, healthcare, education, and housing markets. A scaled incumbent competing in many of HDJ's same sectors but with substantially broader geographic reach and resources.
- HKS: Major national architecture and design firm with strong healthcare, hospitality, and government practices. Competes with HDJ in healthcare, hospitality (Homewood Suites), and government/education sectors, though at significantly larger scale.
- Stantec: Global, multi-disciplinary design and engineering firm with strong practices in buildings, community development, and infrastructure. Overlaps with HDJ in healthcare, education, multifamily, and government sectors but at much larger scale.
Direct peers
- EwingCole: Mid-size architecture, engineering, and planning firm with strong healthcare, higher education, and government practices. Comparable in scale, integrated offering, and sector mix to HDJ.
- BKV Group: Mid-size, multi-office full-service architecture, engineering, and interior design firm with comparable sector mix including multifamily housing, government, healthcare, and commercial. Directly comparable in scale and integrated A/E model to HDJ.
- Wight & Company: Integrated architecture, engineering, and construction firm headquartered in Illinois serving education, commercial, healthcare, and municipal clients. Closely comparable in offering structure and Midwest base, though it adds self-perform construction.
- Legat Architects: Mid-size architecture and planning firm serving K-12, higher education, government, and community development markets in the Midwest. Comparable in scale, Midwest base, and emphasis on public-sector and community projects.
- Cushing Terrell: Mid-size integrated A/E design firm with comparable sector breadth including multifamily, commercial, healthcare, education, and government. Similar in size, integrated offering, and national ambition as HDJ.
Emerging players
- Ratio Design Studio: Multi-disciplinary design firm with architecture, interior design, and planning capabilities focused on urban, mixed-use, and community-oriented projects. Comparable integrated A/E+I model and emphasis on community impact, though smaller and more urban-focused than HDJ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hooker DeJong social profiles
Digital presenceHooker DeJong compliance and trust
Trust signalCompliance11 records
Hooker DeJong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooker DeJong leadership team
Management profileNumber of profiles
Profiles9 records
Hooker DeJong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooker DeJong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooker DeJong
What does Hooker DeJong do?
Hooker DeJong (HDJ) is a full-service architectural and engineering firm that provides architecture, mechanical/electrical/plumbing (MEP) engineering, and interior design services for building projects across the United States. The firm delivers services from site selection and pre-project planning through construction administration, using BIM/Revit 3D modeling, and offers specialized expertise in affordable housing financing programs and LEED-certified sustainable design.
Is Hooker DeJong a public or private company?
Hooker DeJong is a private company. It is classified as management employee owned and is currently operating.
When was Hooker DeJong founded?
Hooker DeJong was founded in 1936. It employs 51 to 100 people.
Where is Hooker DeJong based?
Hooker DeJong is headquartered in Grand Rapids, United States, in the North America region.
How does Hooker DeJong make money?
Two revenue lines are on record. Architecture and Engineering Services are the primary driver. The others are construction Administration.
Who are Hooker DeJong's main competitors?
Broad incumbents on record are SmithGroup, DLR Group, HKS and Stantec. Direct peers are EwingCole, BKV Group, Wight & Company, Legat Architects and Cushing Terrell. Ratio Design Studio is listed as an emerging player.
Does Hooker DeJong have an API?
No public API is recorded for Hooker DeJong.