Empire Automotive Group

What Empire Automotive Group does

Empire Automotive Group is a privately held, multi-brand automotive dealership group headquartered at 1026 E Jericho Turnpike, Huntington Station, New York, founded in 2019 when owner-operator Michael Brown acquired seven dealerships from the Atlantic Automotive Group. The company has since grown to approximately 19 franchised dealership locations across Suffolk and Nassau counties, Queens, Brooklyn, Westchester, and New Jersey, representing 17 OEM brands including Ford, Toyota, Hyundai, Nissan, Audi, Chevrolet, GMC, Buick, Cadillac, Lincoln, Mazda, Subaru, Volvo, Chrysler, Jeep, Dodge, and Ram. Empire serves individual consumers purchasing new or pre-owned vehicles and, to a lesser extent, commercial fleet buyers, with a value proposition anchored on multi-brand one-stop shopping, the Empire Advantage loyalty program (offering complimentary windshield repair, loaner vehicles, roadside assistance, and free oil changes), and the Empire Accident Forgiveness program covering deductibles up to $2,000.

The group's core products include new vehicle sales, pre-owned and certified pre-owned vehicle sales (with a dedicated inventory of vehicles under $20,000), vehicle financing and F&I products, service and parts, and collision/body shop work performed at its Huntington Station facility. The underlying technology stack is non-proprietary and consists of the DealerOn platform for website, inventory search, and customer engagement, supplemented by standard Google Analytics, Google AdSense, and Google DoubleClick for digital marketing. The company runs a centralized call center, online trade-in valuation, test drive scheduling, and service appointment tools, but no AI, ML, or proprietary software products are disclosed.

Empire's business model follows the standard franchised dealer group revenue architecture: gross profit on new and used vehicle sales, finance and insurance (F&I) income on each unit retailed, and recurring service, parts, and body shop revenue across the lifecycle of vehicles sold. Go-to-market is direct-to-consumer through physical showroom locations, supplemented by online inventory search and lead capture. The customer base is primarily individual consumers in the NY/NJ metropolitan area with a secondary commercial segment. Empire operates without disclosed external institutional investors or parent company oversight, with Michael Brown as owner-operator and a professional management team including a CFO, CIO, and functional VPs and Directors overseeing sales development, pre-owned operations, fixed operations, used car operations, call center, and finance.

Name

Empire Automotive Group

Legal name

Empire Automotive Group

Website

https://shopempireauto.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Empire Automotive Group is a privately held multi-brand franchised auto dealership group operating about 19 rooftops across New York and New Jersey, selling new and pre-owned vehicles across 17 OEM brands and serving individual consumers with financing, service, parts, and body shop services.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Station

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from sales of new vehicles across multiple franchise brands including Ford, Toyota, Hyundai, Nissan, Audi, Chevrolet, GMC, Buick, Cadillac, Lincoln, Mazda, Subaru, Volvo, Jeep, Dodge, Ram, and Chrysler.
2. Pre-Owned Vehicle Sales: Sales of used and certified pre-owned vehicles at various price points, including vehicles under $20,000.
3. Service and Parts: Revenue from vehicle maintenance, repairs, and parts sales. Services include oil changes, transmission replacements, windshield repair, and routine maintenance.
4. Body Shop Services: Collision repair services including paint matching, frame straightening, glass repair. Works with insurance companies for claim processing.
5. Finance and Insurance Products: Financing arrangements, extended warranties, and vehicle protection products sold at point of sale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Empire Automotive Group operates a multi-brand automotive dealership network with 15+ locations across New York and New Jersey, selling new vehicles across 17 franchise brands (Ford, Toyota, Hyundai, Nissan, Audi, Chevrolet, GMC, Buick, Cadillac, Lincoln, Mazda, Subaru, Volvo, Chrysler, Jeep, Dodge, Ram) as well as pre-owned and certified pre-owned vehicles. The group also provides in-house vehicle financing, trade-in valuation, maintenance and repair service, parts sales, and a collision/body shop, complemented by the Empire Advantage loyalty program and Empire Accident Forgiveness program.

Product overview

Empire Automotive Group operates a multi-location automotive dealership network across New York and New Jersey. The company offers a unified platform combining new and pre-owned vehicle sales, financing services, maintenance and repair, and collision services. The core offering includes sales of vehicles across 19 locations representing 17 major automotive brands (Ford, Hyundai, Toyota, Nissan, Audi, Buick, GMC, Chevrolet, Chrysler, Jeep, Dodge, Ram, Mazda, Lincoln, Subaru, Volvo, Cadillac). Value-added services include The Empire Advantage loyalty program (offering complimentary windshield repair, loaner cars, dent repair, roadside assistance, and free oil changes) and Empire Accident Forgiveness (deductible coverage up to $2,000). Online capabilities include inventory search, trade-in valuation, test drive scheduling, and service appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sales of new vehicles across 19 franchise dealership locations representing brands including Ford, Hyundai, Toyota, Nissan, Audi, Buick, GMC, Chevrolet, Chrysler, Jeep, Dodge, Ram, Mazda, Lincoln, Subaru, Volvo, and Cadillac.
• Pre-Owned Vehicle Sales Sales of used, certified pre-owned, and relatively new vehicles across the dealership network, including a dedicated inventory of vehicles priced under $20,000.
• Vehicle Financing and F&I Products Vehicle financing and credit application services for purchases and leases, including online pre-approval, alongside extended warranties and vehicle protection products sold at the point of sale.
• Service and Maintenance Vehicle maintenance and repair services including oil changes, transmission replacements, general repairs, and parts sales, performed by qualified technicians across all dealership locations.
• Collision and Auto Body Repair Full-service collision center offering paint matching, frame straightening, glass repair, and dent removal, with insurance claim processing for customers.
• The Empire Advantage Program Customer loyalty and benefit program offering complimentary post-purchase services including windshield repair, loaner vehicles, paintless dent removal, same-day service, key replacement, interior repair, roadside assistance, and free oil changes for a defined period after purchase.

Quantifiable outcome

• Deductible coverage up to $1,000 per accident, $2,000 total for two accidents under Accident Forgiveness program
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Atlantic Automotive GroupcoreStrategic or Co-development Partner · 1 January 2019Empire Automotive Group acquired seven dealerships from Atlantic Automotive Group in 2019, marking a significant expansion milestone. This acquisition established Empire's presence as a major dealership group in the NY/NJ market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Peers

• Asbury Automotive Group:

Broad incumbents

• AutoNation: Largest US auto retailer (~300+ stores, multi-brand franchises including many of the same OEMs Empire carries — Ford, Toyota, Audi, Chevrolet, Cadillac, etc.). Directly comparable franchised dealer-group business model; materially larger scale.
• Sonic Automotive: Mid-to-large franchised dealer group with EchoPark used-vehicle standalone stores — a comparable franchised model plus a digital pre-owned initiative directly competitive with Empire's pre-owned focus.
• Group 1 Automotive: US/UK franchised auto retailer with ~200 dealerships representing many of the same brands as Empire (Toyota, Ford, Honda, Audi, BMW). Closely mirrors Empire's multi-brand franchised dealer model, with similar service/F&I revenue mix.
• Lithia Motors: One of the largest US auto retailer groups with an aggressive acquisition-driven growth strategy — directly analogous to Empire's roll-up playbook. Operates the same franchise model with overlapping OEMs and similar geographic-acquisition approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShopEmpireAuto

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Automotive Group