Layla Sleep
Layla Sleep is a privately held, direct-to-consumer e-commerce retailer of sleep products, selling copper-infused and flippable memory foam and hybrid mattresses, pillows, bedding, and adjustable bed bases to individual consumers in the United States through laylasleep.com.
- Company typePrivate
- Founded2016
- HeadquartersNew Haven, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Layla Sleep does
Layla Sleep is a privately held, direct-to-consumer sleep products company founded in 2016 and headquartered in New Haven, Connecticut. It sells mattresses, pillows, bedding, and bedroom furniture exclusively through its own e-commerce site (laylasleep.com), with a headcount of 101–250 employees and no disclosed physical retail footprint. The core product line is built around flippable memory foam and hybrid mattresses using copper-infused foam formulations, marketed across sizes from twin to California king and positioned by a 120-night trial and free delivery/returns. The company extends the brand into adjacent sleep categories — kapok and shredded memory foam pillows, bamboo sheets, down-alternative comforters, weighted blankets, mattress protectors, adjustable bases, platform beds, foundations, and bed frames — plus a Layla gift card, in an effort to capture more of the household sleep-spend wallet. Its go-to-market is content-led: an educational blog, comparison pages against Casper, Purple, Nectar, and Leesa, an interactive mattress quiz, and recurring promotional events (Presidents Day, Memorial Day, holiday sales) offering up to $600 off adjustable bases and 20–35% off mattresses, supplemented by financing options and a refer-and-reward program. The company does not disclose revenue, funding, ownership, or executive detail beyond founder and CFO Akrum Sheikh in the available source material.
Layla Sleep firmographics
Firmographics- Name
- Layla Sleep
- Website
- https://laylasleep.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Layla Sleep is a privately held, direct-to-consumer e-commerce retailer of sleep products, selling copper-infused and flippable memory foam and hybrid mattresses, pillows, bedding, and adjustable bed bases to individual consumers in the United States through laylasleep.com.
- Ownership category
- akta.pro rank
Layla Sleep industry classification
Industry- Product category
- Sleep Products and Bedding
- NAICS
- Mattress Manufacturing (33791)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)
Keywords
Where Layla Sleep is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Markets served
Layla Sleep business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Mattress Sales: Direct sales of mattresses including memory foam, hybrid, and essential models in various sizes (twin, twin XL, full, queen, king, California king)
- Bedding and Sleep Accessories: Sales of pillows, sheets, comforters, weighted blankets, mattress protectors, and mattress toppers
- Bed Bases and Furniture: Sales of adjustable bed bases, platform beds, bed frames, and mattress foundations
- Financing Services: Mattress financing options offered to customers for purchasing sleep products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adjustable bases with up to $600 off during spring sale |
| Unit Pricing | Pay-as-you-go | Holiday mattress sales with 20-35% discounts |
| Unit Pricing | Pay-as-you-go | Professional group discounts |
| Other | Pay-as-you-go | Refer and reward program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Layla Sleep product offering
Product offeringCore offering
Layla Sleep designs, manufactures, and sells its own line of sleep products directly to consumers through its online store. The flagship offering is a flippable memory foam and hybrid mattress line featuring copper infusion for cooling and antimicrobial benefits, complemented by pillows, sheets, comforters, weighted blankets, mattress toppers, protectors, adjustable bed bases, platform beds, foundations, and bed frames.
Product overview
Layla Sleep is a direct-to-consumer sleep products company offering a portfolio of mattresses and bedding accessories. The core product lineup includes flippable memory foam and hybrid mattresses with copper-infused foam technology, available in multiple sizes from twin to California king. The product ecosystem extends to pillows (kapok and shredded memory foam options), bamboo bedding sheets, comforters, and weighted blankets. Supporting products include adjustable bed bases, platform beds, mattress foundations, frames, and mattress protectors. The brand emphasizes copper-infused memory foam technology across its mattress offerings and operates a flippable firmness concept allowing users to switch between firmness levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid Mattress
Companies that use Layla Sleep
Customer profileSegments3 records
Ideal customer profiles1 record
Layla Sleep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Layla Sleep partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Layla Sleep competitors and assessment
Company assessmentDirect peers
- Helix Sleep: DTC mattress company selling customizable hybrid and foam mattresses through its own e-commerce site, with a quiz-based buying flow similar to Layla's mattress quiz.
- Nectar: Direct-to-consumer memory foam mattress brand offering value-priced beds and sleep accessories with extended trial periods. Operates in the same DTC mattress channel and is named as a Layla comparison target.
- Leesa: DTC mattress and bedding brand offering foam and hybrid mattresses online with a social-impact positioning. Direct competitor in the online mattress category and another Layla comparison-page target.
- Casper: Pioneer of the DTC mattress-in-a-box category selling mattresses, bedding, and sleep accessories direct to consumers. Closely comparable product portfolio, distribution model, and target customer base as Layla Sleep.
- Purple: DTC mattress and sleep products brand built around proprietary grid technology, selling mattresses, pillows, and bedding through its own e-commerce site. Directly competes in the same online mattress category and is one of Layla's named comparison competitors.
- Puffy: DTC mattress brand selling memory foam mattresses, bedding, and sleep accessories online with a direct-to-consumer trial-based model. Comparable product breadth and channel strategy.
- Avocado: DTC mattress brand selling organic and eco-friendly mattresses, bedding, and bed frames online. Co-featured with Layla in Consumer Reports holiday buying guide; comparable e-commerce-first model.
- Brooklyn Bedding: DTC mattress brand with vertically integrated manufacturing selling foam, hybrid, and specialty mattresses plus bedding accessories online. Featured alongside Layla in Consumer Reports holiday buying guide.
- DreamCloud: Online mattress brand offering hybrid luxury mattresses and sleep accessories direct to consumers at value price points. Operates in the same DTC mattress channel with comparable promotional dynamics.
- Tuft & Needle: Original DTC mattress-in-a-box brand selling foam mattresses, bedding, and bed frames online. Highly comparable business model, product mix, and direct-to-consumer go-to-market approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Layla Sleep social profiles
Digital presenceLayla Sleep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Layla Sleep leadership team
Management profileNumber of profiles
Profiles1 record
Layla Sleep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Layla Sleep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Layla Sleep
What does Layla Sleep do?
Layla Sleep designs, manufactures, and sells its own line of sleep products directly to consumers through its online store. The flagship offering is a flippable memory foam and hybrid mattress line featuring copper infusion for cooling and antimicrobial benefits, complemented by pillows, sheets, comforters, weighted blankets, mattress toppers, protectors, adjustable bed bases, platform beds, foundations, and bed frames.
Is Layla Sleep a public or private company?
Layla Sleep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Layla Sleep founded?
Layla Sleep was founded in 2016. It employs 101 to 250 people.
Where is Layla Sleep based?
Layla Sleep is headquartered in New Haven, United States, in the North America region.
How does Layla Sleep make money?
Four revenue lines are on record. Mattress Sales are the primary driver. The others are bedding and Sleep Accessories, bed Bases and Furniture and financing Services.
Who are Layla Sleep's main competitors?
Direct peers on record are Helix Sleep, Nectar, Leesa, Casper, Purple, Puffy, Avocado, Brooklyn Bedding, DreamCloud and Tuft & Needle.
Does Layla Sleep have an API?
No public API is recorded for Layla Sleep.
What industry is Layla Sleep in?
Layla Sleep's product category is Sleep Products and Bedding. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its NAICS code is 33791 and its SIC code is 5712.