What Mad Genius does

Mad Genius is a full-service creative agency headquartered in Ridgeland, Mississippi, providing integrated marketing, creative, production, and media services to B2B clients. The agency serves mid-market and enterprise companies, government agencies, education institutions, and regional brands primarily across the southeastern United States, with disclosed clients including Southern Farm Bureau Life Insurance, Ritter Communications, Ritter RightFiber, the Mississippi State Department of Health, Ergon, the University of Southern Mississippi, Explore Ridgeland, Southern AgCredit, and Superior Catfish. Its service offering is organized across five pillars: Creative Services (brand strategy, graphic design, campaign development, social media content, copywriting), Video Production (commercial, social, corporate/training, VFX/animation, post-production and sound), Photography (corporate, portrait, location, product/food, and Matterport 3D), Website Design & Development (custom web, web apps, UX/UI, SEO, content management), and Media Planning & Placement (digital, print, TV, co-op management, experiential).

Technically, the agency operates an in-house film studio and integrates production, post-production, and digital disciplines under one roof. Web development is delivered using JavaScript, React, HTML/CSS, and WordPress for custom sites and progressive web apps. Photography services extend into Matterport-powered 360-degree and 3D virtual tours for real estate and commercial spaces. Media planning leverages programmatic buying, geofencing, retargeting, PPC, and multi-platform ad execution backed by deterministic, probabilistic, browsing behavior, and shopping data signals across Google, Facebook, YouTube, and connected TV. The agency employs 28 named professionals, with remote staff in Oxford and Hattiesburg, Mississippi, and a media director in New Orleans, Louisiana, under a senior leadership team comprising CEO Rob Bridges, CGO Chip Sarver, COO Ryan Farmer, CFO Catherine Strong, and functional directors across accounts, media, production, creative, and web development.

Mad Genius operates a professional services revenue model, monetizing through project-based engagements and ongoing client retainers priced via direct consultation, with no publicly disclosed tiers. Its go-to-market is relationship-driven enterprise field sales anchored by a hospitality-forward Ridgeland headquarters featuring an in-office bar, supplemented by an SEO-optimized website, an active blog publishing two or more articles per week, and a portfolio of case studies documenting quantified campaign outcomes. The company is privately held with no disclosed funding rounds, no parent company, and no institutional investors identified, indicating bootstrapped or operationally funded growth.

Name

Mad Genius

Legal name

Mad Genius

Website

https://madg.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad Genius is a full-service creative agency based in Ridgeland, Mississippi, delivering integrated creative, video, photography, web, and media services to mid-market and enterprise B2B clients, government agencies, and regional brands across the southeastern United States.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Video production services
• Brand strategy consulting
• Digital media planning
• Web development services

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Professional Services: Mad Genius generates revenue through providing integrated creative, digital, and media services to B2B clients. Services are delivered project-by-project and through ongoing client retainers. Revenue is derived from creative strategy, brand design, video production, photography, web development, digital advertising, and media planning/placement engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mad Genius is a full-service creative agency that delivers integrated marketing services across five pillars: creative services (brand strategy, graphic design, campaign development, social media content, copywriting), video production (commercial, social, corporate/training, VFX/animation, post-production), photography (corporate, portrait, location, product/food, Matterport 3D), website design and development (custom web, web apps, UX/UI, SEO, content management), and media planning and placement (digital, print, TV advertising, co-op management, experiential services).

Product overview

Mad Genius is a full-service creative agency based in Ridgeland, Mississippi, offering a comprehensive portfolio of marketing and creative services. The agency operates across five main service pillars: Creative Services (Brand Strategy & Development, Graphic Design, Campaign Development, Social Media Content, Copywriting), Video Production (Commercial Video, Social Media Video, Corporate & Training Video, Visual Effects, Post-Production & Sound), Photography (Corporate & Business, Portrait, Location, Product & Food, Matterport 3D), Website Design & Development (Custom Web Development, Web App Development, UX/UI Design, SEO, Content Management), and Media Planning & Placement (Digital Advertising, Print Advertising, TV Advertising, Co-Op Management, Experiential Services). The integrated offering enables the agency to deliver full-funnel marketing campaigns from strategic planning through creative production and media execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Development

Quantifiable outcome

• Ritter RightFiber campaign drove 49% increase in leads, 416.7% increase in print engagements, 131% increase in digital conversions, and 98% VTR on digital video
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Luckie: Birmingham, AL-based independent marketing and advertising agency offering creative, media, digital, and PR services — comparable in size, service breadth, and Southeast US enterprise focus.
• Lewis Communications: Birmingham, AL-based full-service marketing and advertising agency of similar scale offering creative, digital, media, and production services to enterprise clients across the Southeast — directly comparable in service breadth, regional footprint, and mid-market/enterprise positioning.
• Ramey Agency: Jackson, Mississippi-based full-service digital, creative, and media agency. Directly comparable as a same-state regional competitor with overlapping service offerings and similar enterprise client focus.
• Big Communications: Birmingham, AL-based full-service advertising agency with creative, media, digital, and PR capabilities serving regional and national clients — closely comparable mid-sized independent peer in the Southeast.
• MHP/Team SI: Little Rock, AR-based integrated marketing agency offering advertising, PR, digital, and media services across the South — directly comparable in full-service positioning and mid-market enterprise targeting.
• Wray Ward: Charlotte, NC-based full-service creative agency with strong B2B and consumer portfolio. Comparable in integrated service offering, mid-size scale, and Southeast US presence.
• Erwin Penland: Greenville, SC-based creative advertising agency with full-service creative, digital, and production capabilities — closely comparable regional peer with similar service mix and client profile.
• Argonaut: Denver-based independent creative and brand agency with integrated production capabilities — comparable mid-size independent full-service agency model.

Broad incumbents

• The Richards Group: Dallas-based established independent full-service agency historically known for brand-building at scale — broader incumbent with overlapping capabilities though typically larger client base and more national footprint.

Regional players

• Hawkins Harper Adams: Southern US-based brand and marketing agency offering creative and digital services — comparable regional peer operating in a similar mid-market/enterprise segment with overlapping creative capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madgsocial
• Facebookfacebook.com/madgsocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Genius