Bloomery Plantation Distillery Bloomery SweetShine

What Bloomery Plantation Distillery Bloomery SweetShine does

Bloomery Plantation Distillery, operating as Bloomery SweetShine, is a privately held artisanal craft distillery founded in 2011 in Charles Town/Bloomery, West Virginia, where the Blue Ridge Mountains meet the Shenandoah River. Originally launched under the CELLO brand, the company rebranded to Bloomery SweetShine in March 2012 with a vintage aesthetic created by award-winning artist Marty Blake, repositioning for national shelf presence. The distillery produces a portfolio of handcrafted fruit-infused liqueurs under the SweetShine name using a four-ingredient formulation: 190° proof neutral grain spirit, sugar, water, and a natural fruit, root, or nut flavoring, inspired by Prohibition-era recipes.

The product line spans 14+ SKUs including core flavors (Black Walnut, Ginger Shine, Peach Shine, Limoncello, Chocolate Raspberry, Saffron Rose, Cremma Lemma, Raspberry Lemon, CRE, Hooch), seasonal variants (Cranberry Clementine, Pumpkin Spice), and ready-to-drink formats (Canned Cocktails, Hard Lemonade). The company generates revenue through three channels: regional retail distribution across DC, Maryland, New York, Pennsylvania, Virginia, and West Virginia; direct-to-consumer e-commerce via its own website; and on-premise tastings/events at the distillery. Pricing is not publicly disclosed. In 2016, the company conducted an equity crowdfunding offering under Regulation CF via StartEngine—reportedly among the first such filings under the JOBS Act—seeking growth capital to expand from a single-state to a nationwide footprint. The legal entity is Bloomery Investment Holdings, LLC, with 11–50 employees. Note: the company's website currently displays third-party spam/gambling content unrelated to the spirits business, suggesting a compromised web presence that may affect direct e-commerce viability.

Name

Bloomery Plantation Distillery Bloomery SweetShine

Legal name

Bloomery Investment Holdings, LLC

Website

https://bloomerysweetshine.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomery SweetShine is a privately held West Virginia craft distillery producing handcrafted, Prohibition-era-inspired fruit-infused liqueurs and ready-to-drink canned cocktails, distributing across six Mid-Atlantic states via retail, e-commerce, and on-premise tastings.

Ownership category

akta.pro rank

Headquarters

HQ city

Charles Town

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels4 records

Marketing channels4 records

Core offering

Bloomery SweetShine is an artisanal distillery that produces handcrafted fruit, root, and nut-infused liqueurs using a four-ingredient recipe (190° proof neutral grain spirit, sugar, water, and natural flavor) modeled on Prohibition-era moonshine traditions. The product line spans more than a dozen flavor variants plus ready-to-drink canned cocktails, sold through regional liquor retailers, online ordering, and direct sales at the West Virginia distillery.

Product overview

Bloomery SweetShine is an artisanal distillery producing fruit-infused liqueurs and ready-to-drink canned cocktails from a location in Bloomery, West Virginia. The core product is SweetShine liqueur, made from 190° proof neutral grain spirit, sugar, water, and natural fruit, root, or nut flavors using methods inspired by Prohibition-era distilling. The product line includes over a dozen flavor variants such as Black Walnut, Chocolate Raspberry, Ginger Shine, Hard Lemonade, Limoncello, Peach Shine, Raspberry Lemon, Saffron Rose, and seasonal offerings like Cranberry Clementine and Pumpkin Spice. The company also offers Canned Cocktails as ready-to-drink products. SweetShine is available for purchase directly from the distillery, through regional distributors across DC, Maryland, New York, Pennsylvania, Virginia, and West Virginia, and via online ordering with shipping. The brand was rebranded from its original CELLO label around 2012 to pursue a national presence with a playful vintage aesthetic.

Differentiator

Problem solved

Functional benefit

Products and services

• SweetShine Liqueur Core artisanal liqueur made from 190° proof neutral grain spirit, sugar, water, and fruit, root, or nut flavors in the tradition of Prohibition-era moonshine. Targeted at adult spirits enthusiasts seeking handcrafted, locally-made alternatives to mass-produced liquor.
• Black Walnut SweetShine SweetShine liqueur flavored with black walnuts.
• Chocolate Raspberry SweetShine SweetShine liqueur featuring chocolate and raspberry flavors.
• Ginger Shine SweetShine liqueur with ginger flavoring.
• Limoncello SweetShine Lemon liqueur in the SweetShine collection.
• Peach Shine Peach-flavored SweetShine liqueur.
• Raspberry Lemon SweetShine SweetShine combining raspberry and lemon flavors.
• Saffron Rose SweetShine Distinctive SweetShine flavor featuring saffron and rose.
• Cremma Lemma Creamy lemon-flavored liqueur in the SweetShine lineup.
• CRE SweetShine Coffee and cream-inspired flavor in the SweetShine product lineup.
• Seasonal Cranberry Clementine SweetShine Limited seasonal SweetShine featuring cranberry and clementine.
• Seasonal Pumpkin Spice SweetShine Seasonal fall flavor SweetShine with pumpkin spice.
• Hard Lemonade Lemon-flavored alcoholic beverage in the SweetShine lineup.
• Canned Cocktails Pre-packaged ready-to-drink cocktails featuring SweetShine liqueurs.
• Hooch The company's term for their distilled spirits products, available for online purchase and direct shipping.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BloomeryPlantationDistillery
• Xx.com/bloomerytweets
• LinkedInlinkedin.com/company/bloomery-plantation-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomery Plantation Distillery Bloomery SweetShine