What GOCELO does

GOCELO is a European last-mile logistics provider founded in 2018 and headquartered in Frankfurt am Main, Germany, operating a network of 31 locations across six countries: Germany, the Netherlands, Norway, Luxembourg, France, and Austria. The company is structured as a privately held GmbH & Co. KG (limited partnership) with Axel Schurbaum as founder and Managing Director. Its service portfolio is organized into four core offerings: High-Tech Logistics (sensitive electronics, medical devices, IT hardware, telecommunications equipment, EV charging systems, security systems, vending machines), Furniture, Fixtures & Equipment (FF&E) logistics for hospitality, retail, and commercial interiors, Field Services & White Glove Services (unpacking, assembly, installation, packaging removal), and New Furniture Logistics for B2B and e-commerce furniture delivery. Supporting services include climate-controlled and lithium-compliant warehousing, project management, and field services. The company reports 2,192 completed projects and 168 customers, with stated headcount of 2,500+ employees (per About-page copy; 1,013 per homepage statistics).

The operating model rests on a proprietary Transport Management System (TMS) that delivers real-time tracking, route optimization, predictive scheduling, and end-to-end visibility from warehouse to installation site. A Single Point of Coordination (SPOC) service model assigns every client a dedicated contact who manages logistics across multi-supplier, multi-site deployments. Physical handling capacity is supported by specialized equipment: air-suspension vehicles, liftgate-equipped vans, Sano Liftkar HD 330b automatic stair climbers for elevator-less buildings, and climate-controlled warehouses for sensitive or hazardous goods such as lithium batteries, medical devices, and solar panels. Vertical use cases include hotel and resort fit-outs, hospital equipment installations, telecom and 5G rollout logistics, EV charging infrastructure deployment, and solar project logistics.

GOCELO's commercial model is B2B enterprise field sales with no public pricing; quotes are tailored to project scope and complexity. Marketing is content-led through a multi-language website (EN/DE/NL/FR), a blog on logistics themes, and LinkedIn engagement. The company has no disclosed funding rounds, no disclosed revenue, and no M&A activity in the source data, consistent with its status as a founder/owner-operated private partnership.

Name

GOCELO

Legal name

Gocelo GmbH & Co. KG

Website

https://gocelo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

GOCELO is a Frankfurt-headquartered European last-mile logistics provider operating 31 locations across six countries, delivering white-glove installation, high-tech, FF&E, and B2B new-furniture logistics for clients in healthcare, hospitality, telecommunications, EV charging, and solar.

Ownership category

akta.pro rank

Product category

Last-Mile Logistics Services

NAICS

Freight Transportation Arrangement (48851), Support Activities for Transportation (488), Specialized Freight Trucking (4842)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Transportation Services (4700)

akta.pro primary industry

Managed Transportation Services (MTS) / Outsourced TMS Operations (TLAIAEAB)

akta.pro secondary industries

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB), Last-Mile Capacity Planning & Shift Scheduling (TLAEAGAH), Multi-Stop Route Sequencing & Territory Planning (TLAEAGAF)

Keywords

• Last-mile logistics
• White-glove delivery
• FF&E logistics
• High-tech logistics
• Field installation services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Last-Mile Logistics Services: Core revenue stream from providing last-mile logistics solutions for high-tech products, FF&E (Furniture, Fixtures & Equipment), and new furniture logistics across Europe.
2. White Glove Services: Premium delivery services including unpacking, assembly, installation, positioning, and packaging removal for high-value and sensitive items.
3. Field Services: On-site installation, maintenance, repair, and technical support services for equipment at customer locations.
4. Storage & Warehousing: Secure storage solutions including climate-controlled facilities, short-term staging, and inventory management for customer goods.
5. Project Management Services: Comprehensive project management for complex rollouts and installations with dedicated project managers supporting planning and execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GOCELO delivers last-mile logistics across Europe for high-value, fragile, and complex goods, bundling transportation, warehousing, on-site installation, white-glove handling, and project management into four service lines: High-Tech Logistics, FF&E Logistics, Field Services & White Glove Services, and New Furniture Logistics. Operations are coordinated via an in-house Transport Management System (TMS) that provides real-time visibility and dynamic routing, with each client assigned a dedicated Single Point of Coordination (SPOC).

Product overview

GOCELO is a European last-mile logistics company offering an integrated portfolio of four core services: High-Tech Logistics for valuable electronics and equipment, Furniture Fixtures & Equipment (FF&E) logistics for commercial interiors, Field Services & White Glove Services for professional assembly and installation, and New Furniture Logistics for B2B furniture delivery and assembly. These services are supported by the company's proprietary Transport Management System (TMS) for real-time tracking and visibility, and a Single Point of Coordination (SPOC) model for streamlined project communication. With 31 locations across 6 European countries (Germany, Norway, Netherlands, Luxembourg, France, Austria) and over 2,500 employees, GOCELO operates as a unified network delivering over 2,100 completed projects for 168+ customers.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Tech Logistics Professional handling, safe transportation, and installation of high-value tech products including vending machines, IT hardware, telecommunications equipment, medical devices, fitness equipment, EV charging systems, and security technology. Aimed at enterprise OEMs, network operators, and integrators across Europe.
• Furniture, Fixtures & Equipment (FF&E) Specialized FF&E logistics service bundling warehousing, transport, and professional assembly for hotels, restaurants, retail stores, offices, and healthcare facilities. Targeted at hospitality operators, retail chains, and commercial real estate developers.
• Field Services & White Glove Services Expert on-site field services covering professional assembly, installation, unpacking, positioning, and packaging removal for high-value and sensitive items. Aimed at 3PL/4PL partners and enterprises needing white-glove delivery of equipment and furniture into live environments.
• New Furniture Logistics Specialized B2B new-furniture service covering assembly, delivery, disassembly, and disposal for office setups, commercial projects, e-commerce furniture platforms, and interior design customers. Targeted at export-oriented B2B furniture brands and interior design firms.
• Storage & Warehousing Secure storage and warehousing services including climate-controlled, lithium-compliant facilities, short-term staging, and inventory management for sensitive and high-value customer goods such as solar panels and medical devices. Sold to enterprise clients as part of broader logistics projects.

Quantifiable outcome

• Zero loss or breakage during transit and setup for solar panel deliveries
• +2 more outcomes

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DHL Home Delivery (DHL eCommerce): DHL's white-glove and home delivery division provides two-man handling, assembly, and installation services across Europe, directly competing with GOCELO in B2B high-value and furniture last-mile delivery for retailers and manufacturers.
• Hermes Einrichtungs Service (HES): HES specializes in two-person delivery, assembly, and packaging removal for bulky and high-value goods across Germany and Europe — a near-direct white-glove competitor to GOCELO's new furniture and FF&E lines.
• Noerpel Group: German family-owned logistics specialist with strong DACH contract logistics, transport, and last-mile capabilities serving similar B2B enterprise verticals as GOCELO.

Broad incumbents

• Rhenus Logistics: European 3PL offering specialized transport, warehousing, and last-mile solutions with project logistics capabilities overlapping GOCELO's high-value and FF&E segments across multiple European countries.
• Geodis: Global logistics provider with a strong European footprint offering contract logistics, distribution, and specialized transport that overlaps with GOCELO's B2B last-mile and FF&E services.
• DB Schenker: Major European logistics incumbent providing contract logistics, transport, and specialized handling services — competes with GOCELO on enterprise contracts for high-value goods and project logistics in DACH and Northern Europe.
• Kuehne+Nagel: Global freight forwarder and contract logistics provider with European specialty services competing for high-value and project-based logistics mandates in healthcare, technology, and retail.
• CEVA Logistics: CMA CGM-owned global 3PL offering contract logistics, finished goods distribution, and specialized handling in Europe, competing for the same B2B enterprise last-mile and FF&E contracts as GOCELO.
• DSV: Global transport and logistics company with a major European road and contract logistics presence, including specialized and high-value freight segments that compete with GOCELO.

Regional players

• Wincanton: UK-focused contract logistics provider with white-glove and home delivery capabilities serving furniture and high-value retail — comparable in service model to GOCELO but primarily serving UK rather than Continental Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOCELO