Partners in Leadership

What Partners in Leadership does

Partners in Leadership, operating under the trade name Culture Partners since its 2023 rebranding, is a privately held organizational culture consulting firm founded in 1988 and headquartered in Temecula, California. The firm delivers enterprise-level culture transformation through a proprietary methodology called Change Activation, built on 37 years of research and intellectual property originating from the NY Times and Wall Street Journal bestseller "The Oz Principle." Its service portfolio is organized around three delivery models: multi-year transformation journeys (e.g., The Results Equation Journey, Accountability Journey), full-day workshops, and custom keynote engagements. These are supplemented by experiential learning tools (Zodiak business acumen simulation, Results Map, Impact5 leadership game, Right Turns) and two digital offerings: the Culture Assessment diagnostic and the Culture Plus engagement platform.

The firm serves primarily Fortune 500-style enterprises across diverse sectors including hospitality (Marriott), airlines (Southwest), technology (Apple), automotive (Ford), aerospace and defense (Lockheed Martin), energy (PETRONAS), financial services (Wellby Financial, Merrimack Valley Credit Union), healthcare (BD), and restaurants (Domino's, Chili's). Its go-to-market is consultative field sales targeting C-suite and HR executives, with pricing delivered via quote-based multi-year engagements and free 30-minute consultations as lead-generation entry points. Distribution is direct-to-enterprise with claimed global reach, supported by a multilingual website (English, German, Spanish, French, Portuguese, Malay), a thought-leadership content engine (weekly newsletter, podcast, webinars, eBooks, keynotes), and media presence via Dr. Jessica Kriegel on CNN, CNBC, MSNBC, NewsNation, and TED. Revenue is not publicly disclosed; the firm is independently owned with no external investors, no subsidiaries, and no disclosed M&A activity.

Name

Partners in Leadership

Legal name

Partners in Leadership IP, LLC, an affiliate of Partners in Leadership, LLC d/b/a Culture Partners

Website

https://partnersinleadership.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Partners in Leadership, operating as Culture Partners, is a private organizational culture consulting firm founded in 1988 that delivers change activation, accountability, and leadership development programs to large enterprise clients using proprietary frameworks rooted in The Oz Principle methodology.

Ownership category

akta.pro rank

Product category

Organizational Culture Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Culture & Values-Based Leadership (EDABAAAE)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation Consulting (BPAHAGAC), Change Management & Transformation Leadership (EDABAAAD), Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Organizational culture consulting
• Change management consulting
• Leadership development programs
• Accountability training services
• Executive alignment workshops

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Organizational Culture Consulting: Professional consulting services delivered through multi-year journeys, workshops, and keynotes tailored to organizational priorities and objectives for culture transformation and accountability improvement

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Partners in Leadership (d/b/a Culture Partners) sells organizational culture transformation consulting to enterprise clients. Offerings are structured as multi-year transformation Journeys (Results Equation Journey, Accountability Journey), full-day Workshops, Executive Alignment Sessions, and Keynote engagements, supported by experiential simulations (Zodiak, Impact5, Right Turns), the Culture Assessment diagnostic, and the Culture Plus platform. All offerings are grounded in the proprietary Results Pyramid framework and Oz Principle methodology.

Product overview

Culture Partners (formerly Partners in Leadership) offers a portfolio of organizational culture consulting solutions organized around three service delivery models: Journeys (multi-year engagements like The Results Equation Journey and Accountability Journey), Workshops (full-day experiences like The Results Equation Workshop and Accountability Workshop), and Keynotes (custom speaking engagements). Supporting these core offerings are experiential learning tools including Results Map (culture mapping), Zodiak (business acumen game), Right Turns (change navigation), and Impact5 (leadership game). The company also provides a Culture Assessment tool for measuring culture across Clarity, Alignment, Accountability, and Adaptability, and offers Culture Plus as an enhanced platform. All solutions are grounded in The Results Pyramid framework and 37 years of research-based IP derived from The Oz Principle accountability methodology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1000% increase in EBITDA for clients after aligning purpose, strategy, and culture
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Global leadership and execution consulting firm selling frameworks (e.g., The 7 Habits, Leading at the Speed of Trust) to enterprises via workshops, journeys, and training — directly comparable to Culture Partners' journeys/workshops model.
• The Ken Blanchard Companies: Leadership development and management training company built on proprietary IP (e.g., Situational Leadership), serving enterprise clients with workshops and learning programs — a textbook peer to Culture Partners' methodology-led training portfolio.
• DDI (Development Dimensions International): Specialist leadership and talent consultancy providing leadership development, assessment, and selection services to large enterprises — overlaps directly with Culture Partners' leadership development, assessment, and accountability offerings.
• BTS (consulting firm): Business acumen and strategy execution consultancy whose simulation-based experiential learning (including Zodiak-style business games) directly mirrors Culture Partners' Zodiak, Impact5, and simulation products.
• Wilson Learning Worldwide: Sales and leadership development consultancy delivering customized learning journeys, workshops, and assessments to global enterprises — directly comparable service mix to Culture Partners' journey and workshop portfolio.
• OC Tanner: Culture and employee recognition consultancy combining research, technology, and advisory services to improve organizational culture — a direct peer in the enterprise culture transformation category.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a dedicated culture and engagement practice (including former Senn Delaney) that competes head-to-head on culture transformation engagements for Fortune 500 clients.
• Heidrick & Struggles: Executive search and leadership advisory firm (parent of Senn Delaney culture transformation) offering culture change, leadership development, and organizational consulting to large enterprises.
• Accenture (Culture & Change practice): Global consultancy whose Talent & Organization / Change practice bundles culture, change, and leadership work into large transformation mandates, frequently competing for the same Fortune 500 buyers as Culture Partners.
• McKinsey (Organization practice): Global strategy consultancy with a dedicated Organization practice covering culture, change, and leadership — represents the top of the competitive set and the primary incumbent threat to specialist culture firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheOzPrinciple
• YouTubeyoutube.com/c/CulturePartners
• LinkedInlinkedin.com/company/culturepartners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners in Leadership