Equimetrics
Equimetrics is an Ireland-based veterinary medical device company that sells patented V-PRO and S-PRO smart wearables with cloud software and mobile apps, delivering 24/7 biometric and ECG monitoring of horses to equine veterinarians, trainers, and owners across Ireland, the US, and Australia.
- Company typePrivate
- Founded2018
- HeadquartersKilkenny, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Equimetrics does
Equimetrics Ltd is an Irish veterinary medical device company headquartered in Piltown, Co. Kilkenny, Ireland, founded in 2018 by Annemarie O'Brien (CEO, champion National Hunt trainer and thoroughbred breeder) and Tom Curtis (Director, 15 years of equine biometric data analysis in elite thoroughbred racing). The company develops patented smart wearable hardware and cloud software that deliver continuous, 24/7 biometric and ECG monitoring of horses in stables, paddocks, and during exercise or transit.
Its product portfolio is anchored by two systems: V-PRO, a clinical monitoring platform comprising an anatomically designed smart harness with six on-board sensors (heart rate, respiration, temperature, movement, sweat detection, GPS location) plus integrated ECG capability (24-hour, live, and exercise ECG via a saddlepad accessory) and a microchip scanner for individual horse identification; and S-PRO, a sports performance system built around a saddlepad-integrated sensor that captures speed (GPS), stride (9-axis gyroscope), heart rate at 120 Hz, and post-exercise heart rate recovery, with automatic WiFi cloud upload. Both systems feed an iOS/Android mobile application with real-time biometric views, threshold-based push alerts, multi-horse dashboards, and PDF training reports. Equimetrics is integrating third-party AI ECG signal processing from NeuralCloud (AIML subsidiary) via Maxyield(TM) and Cardioyield(TM) under a November 2025 commercial agreement.
Equimetrics monetises through one-time hardware device sales (V-PRO harness, S-PRO sensor and saddlepad) combined with a mandatory recurring software subscription for cloud data access and analytics. Go-to-market combines direct enterprise sales via the company website (Request a Demo forms, downloadable brochures, dedicated Ireland and US toll-free phone lines), an e-commerce shop and self-serve mobile apps, and a strategic US distribution partnership with MWI Animal Health (an AmerisourceBergen entity) signed in December 2024. The company serves three primary segments — equine veterinarians and hospitals, trainers and racing yards, and individual horse owners — across Ireland, the United States, and Australia.
Equimetrics firmographics
Firmographics- Name
- Equimetrics
- Legal name
- Equimetrics Ltd
- Website
- https://equimetrics.ie
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equimetrics is an Ireland-based veterinary medical device company that sells patented V-PRO and S-PRO smart wearables with cloud software and mobile apps, delivering 24/7 biometric and ECG monitoring of horses to equine veterinarians, trainers, and owners across Ireland, the US, and Australia.
- Ownership category
- akta.pro rank
Equimetrics industry classification
Industry- Product category
- Equine Health Monitoring Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Veterinary Services (54194), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)
- akta.pro secondary industry
- Equine Veterinary, Welfare & Anti-Doping Services (MPAEADAJ)
Keywords
Where Equimetrics is headquartered
LocationHeadquarters
- HQ city
- Kilkenny
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Equimetrics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Hardware Device Sales: Equimetrics sells proprietary wearable hardware devices (V-PRO sensor, S-PRO sensor, harnesses, saddlepads) as one-time purchases. Devices require active account and subscription to function.
- Software Subscription: Ongoing subscription required to access cloud data platform, analytics, and mobile app functionality. To use products, customers must have an active Equimetrics account and subscription. B2B and B2C subscription terms are available separately.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Equimetrics product offering
Product offeringCore offering
Equimetrics develops and sells patented smart equine wearables that continuously monitor horse biometrics. Its two core products are V-PRO, a clinical monitoring system for equine veterinarians providing 24/7 remote vital sign and ECG tracking, and S-PRO, a sports performance system for trainers capturing speed, stride, GPS, and heart rate data during exercise and recovery. Devices require an active Equimetrics cloud subscription paired with iOS/Android mobile apps for data access and alerts.
Product overview
Equimetrics offers a portfolio of smart equine monitoring products centered on two core systems: V-PRO for clinical veterinary monitoring and S-PRO for sports performance training. Both products utilize wearable sensor harnesses with integrated biometric monitoring (heart rate, respiration, temperature, movement) that connect to mobile applications for real-time data access and alerts. V-PRO includes ECG capability for cardiac investigation at rest or during exercise, while S-PRO focuses on training metrics including speed, stride analysis, GPS tracking, and recovery monitoring. The company has partnered with NeuralCloud (AIML subsidiary) to integrate AI-driven ECG signal processing via Maxyield and Cardioyield technologies. Products are available through direct sales, a US distribution partnership with MWI Animal Health, and the company's e-commerce shop.
Differentiator
Problem solved
Functional benefit
Products and services
- V-PRO Clinical Monitoring System Clinical monitoring system for equine veterinarians providing remote monitoring of key biometrics and vital signs including heart rate, respiration, temperature, movement, and location, with integrated ECG capability for 24-hour cardiac investigation at rest or in motion. Designed for equine hospitals, veterinary clinics, and ambulatory services.
- S-PRO Sports Performance System Sports performance monitoring system for trainers and racing yards that captures detailed training and biometric data during exercise and recovery, providing speed, stride analysis, GPS tracking, heart rate zones, and recovery metrics to optimize training and protect horse wellbeing.
Quantifiable outcome
- 70% probability of elimination at the next vet gate if cardiac recovery time exceeds 11 minutes at vet gate 1 or 2, or exceeds 13 minutes at vet gates 3 or 4
- +2 more outcomes
Companies that use Equimetrics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Equimetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Equimetrics partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Equimetrics competitors and assessment
Company assessmentDirect peers
- Arioneo: French equine wearable technology company offering connected health and performance monitoring devices (e.g., Equimetre) for racehorses and sport horses. Explicitly named alongside Equimetrics as a leader in equine AI wearable technology.
- Equisense: Equine motion sensor and AI analytics company based in France offering connected riding and training analytics products. Competes directly with Equimetrics in the horse wearable/biometric monitoring category.
Broad incumbents
- Allflex Livestock Intelligence (MSD Animal Health): Global livestock monitoring leader under MSD/Merck Animal Health, producing SenseHub wearable ear-tag sensors for cattle monitoring and broader herd analytics. Comparable as a large animal wearable/biometric platform player expanding into equine-adjacent species.
- Zoetis: World's largest animal health company with diagnostic and monitoring products across companion and equine species. Relevant as a large incumbent with the resources to enter or acquire equine wearable/biometric monitoring.
- IDEXX Laboratories: Leading veterinary diagnostics and practice software provider. Comparable as a broader veterinary technology incumbent with potential to expand into continuous monitoring and connected equine practice tools.
- Merck Animal Health: Global animal health pharmaceutical and technology company including Allflex monitoring. Comparable broad incumbent in equine and livestock health with adjacent monitoring capabilities.
Emerging players
- PetPace: Smart collar wearable for dogs and cats providing continuous health monitoring (vitals, activity, behavior) with cloud analytics. Comparable as a veterinary wearable device maker in the broader connected animal health category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Equimetrics social profiles
Digital presenceEquimetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equimetrics leadership team
Management profileNumber of profiles
Profiles5 records
Equimetrics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equimetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equimetrics
What does Equimetrics do?
Equimetrics develops and sells patented smart equine wearables that continuously monitor horse biometrics. Its two core products are V-PRO, a clinical monitoring system for equine veterinarians providing 24/7 remote vital sign and ECG tracking, and S-PRO, a sports performance system for trainers capturing speed, stride, GPS, and heart rate data during exercise and recovery. Devices require an active Equimetrics cloud subscription paired with iOS/Android mobile apps for data access and alerts.
Is Equimetrics a public or private company?
Equimetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equimetrics founded?
Equimetrics was founded in 2018. It employs 1 to 10 people.
Where is Equimetrics based?
Equimetrics is headquartered in Kilkenny, Ireland, in the Europe region.
How does Equimetrics make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are software Subscription.
Who are Equimetrics's main competitors?
Direct peers on record are Arioneo and Equisense. Broad incumbents are Allflex Livestock Intelligence (MSD Animal Health), Zoetis, IDEXX Laboratories and Merck Animal Health. PetPace is listed as an emerging player.
Does Equimetrics have an API?
No public API is recorded for Equimetrics.
What industry is Equimetrics in?
Equimetrics's product category is Equine Health Monitoring Devices. Its primary akta.pro industry code is HLAMABAJ, Sports Medicine, Lameness & Performance (Equine), with a secondary code of MPAEADAJ, Equine Veterinary, Welfare & Anti-Doping Services. Its NAICS code is 334510 and its SIC code is 3841.