What Slurp.co.uk does

Slurp.co.uk (operating as Slurp Wines, legal entity Waud Wine Club Ltd, company number 07634455) is a UK direct-to-consumer online wine and spirits retailer founded in 2006 and headquartered in Oxfordshire. The company positions itself as the fastest growing online wine retailer in the UK, specialising in smaller-production and more interesting wines across 14 countries including France, Spain, Italy, Australia, New Zealand, South Africa, Chile, Argentina, Germany, Portugal, and England. Its catalogue spans 287+ products across red, white, rosé, sparkling/Champagne, Port, Sherry, dessert, fine wine, spirits, and adjacent categories such as low/no alcohol and vegan/organic, with prices ranging from £3.85 (entry-level Cava) to over £500 (premium Champagne).

The platform is built on Shopify, providing standard e-commerce functionality including integrated shopping cart, customer authentication, and order management. Distribution is exclusively direct through slurp.co.uk with no third-party marketplace presence. The company supports a Shopify-style loyalty programme (Slurp Rewards Club) and runs marketing across content/blog, email/newsletter, organic social (Facebook, Twitter, Pinterest, Instagram), and SEO-led organic discovery, with 6,000+ customer reviews averaging 4.8/5 as a social proof asset. Logistics include free delivery on orders over £135 and next-working-day delivery for orders placed before 12pm Monday–Friday.

Commercially, Slurp generates revenue primarily through unit-priced retail sales of wine, spirits, champagne, curated wine cases, and gift vouchers (£10–£100 denominations), with supplementary service revenue from Corporate & Events Gifting (employee, client, seasonal), Trade & Hospitality supply (restaurants, bars, hotels, retailers), and Weddings & Celebrations. The company is privately held, independently owned with no disclosed parent or institutional investors beyond a 2006 seed of $200,000 from Aspiration Capital, and operates with 11–50 employees. Leadership is led by CEO Jeremy Howard. Industry recognition includes a Decanter World Wine Awards Gold Medal (96 points) for Château Petit Bocq and Harpers Wine Star Awards 2021 4 Stars for Freixenet Italian Rosé.

Name

Slurp.co.uk

Legal name

Waud Wine Club Ltd

Website

https://slurp.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Wine and Spirits Sales: Direct e-commerce sales of wine and spirits to UK consumers. Products range from everyday wines under £10 to fine wines over £500, with transaction-based pricing per bottle or case.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Slurp.co.uk is the online retail platform of Waud Wine Club Ltd, selling wine, champagne, sparkling wine, and spirits directly to UK consumers via a Shopify-powered e-commerce storefront. The retailer specialises in smaller-production and more interesting wines sourced from exclusive producers, offering a curated catalogue of 287+ products ranging from everyday wines under £10 to fine wines over £500, with next-working-day UK delivery and free delivery on orders above £135.

Product overview

Slurp.co.uk is an online wine and spirits retailer operated by Waud Wine Club Ltd, offering a comprehensive portfolio of alcoholic beverages across multiple categories. The core product lineup includes wines organized by type (red, white, rosé, sparkling/Champagne), country of origin, region, grape variety, and price point, as well as spirits. The company provides complementary services including corporate and event gifting, trade supply for hospitality businesses, a loyalty rewards program, and gift vouchers. Additional offerings include curated wine cases, low/no alcohol options, and vegan/organic wine selections. The business operates as a standard e-commerce platform with UK delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Core online wine retail offering covering red, white, rosé, sparkling, Champagne, Port, Sherry, dessert wines, and fine wines from producers across 14 countries including France, Spain, Italy, Australia, New Zealand, South Africa, Chile, Argentina, Germany, Portugal, and England. Targeted at UK consumers seeking everyday drinking and fine wine selections.
• Spirits Selection of spirits including gin and other alcoholic beverages available for online purchase with UK delivery.
• Champagne & Sparkling Wine Curated selection of Champagne, Prosecco, Cava, and other sparkling wines including options from England, France, Italy, Spain, and New Zealand.
• Wine Cases Pre-curated wine case selections available in 6-bottle and 12-bottle sizes, with options across various price points under £60, £90, and £120.
• Corporate & Events Gifting Corporate gifting services including employee gifting, client gifting, seasonal gifting, and multi-recipient delivery for businesses across the UK.
• Trade & Hospitality Supply Specialised wine supply services for restaurants, bars, hotels, and retailers in the trade and hospitality sector, including volume pricing and reliable supply.
• Weddings & Celebrations Event wine solutions for weddings, celebrations, and corporate functions including volume ordering, consultation, and delivery timing.
• Gift Vouchers Digital gift vouchers available in denominations from £10 to £100, redeemable against wines, beers, and spirits on the Slurp platform.

Quantifiable outcome

• 4.8/5 customer satisfaction rating from over 6,000 reviews

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berry Bros. & Rudd: Historic UK fine wine merchant with strong online retail and en primeur offerings. Overlaps with Slurp's fine wine segment (£500+ bottles) and curated prestige positioning.
• Corney & Barrow: UK wine merchant with both consumer and trade/hospitality supply businesses. Comparable to Slurp's combination of DTC and trade verticals with an emphasis on curated allocation.
• The Wine Society: UK member-owned wine cooperative with strong online ordering and curated selection. Comparable as a UK specialist wine retailer with a membership/loyalty model similar in concept to Slurp's Rewards Club.
• Yapp Brothers: Independent UK specialist wine merchant focused on smaller producers and regional specialities. Highly comparable to Slurp's 'smaller production and more interesting wines' positioning.
• Naked Wines: One of the largest DTC online wine retailers in the UK, offering curated and exclusive wines directly to consumers through an e-commerce subscription model. Highly comparable to Slurp's DTC wine retail model.
• Oddbins: UK wine specialist retailer with both online and physical store presence. Directly comparable as a UK-based wine merchant serving similar consumer segments.
• Laithwaites: Major UK online wine retailer (part of Direct Wines) offering a broad curated wine assortment with strong logistics and customer relationships. Directly comparable to Slurp in category, customer base, and delivery proposition.
• Virgin Wines: UK-based online wine retailer offering curated wine selections via subscription and one-off purchase. Operates in the same DTC curated wine niche as Slurp.
• Majestic Wine: UK specialist wine retailer with strong online and store presence, now part of Naked Wines/Empire. Competes directly with Slurp across price tiers and includes a trade/hospitality supply arm similar to Slurp's.

Broad incumbents

• Waitrose Cellar: Online wine retail arm of UK supermarket Waitrose, offering a wide curated wine selection with nationwide delivery. Competes with Slurp across price tiers but as part of a much larger grocery portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SlurpWine
• Facebookfacebook.com/305285554299
• Instagraminstagram.com/slurpwine
• Pinterestpinterest.co.uk/slurpwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slurp.co.uk