HausVorteil

What HausVorteil does

HausVorteil AG is a publicly listed German equity release company headquartered in Hamburg, founded in 2021, with a workforce of 11-50. The company offers financial products that enable German homeowners, typically retirees and older property owners, to convert illiquid real estate equity into liquid cash while retaining occupancy of their primary residence. Its products are structured as equity release instruments such as lifetime mortgages or home reversion plans, with pricing and terms highly individualized based on property value, applicant age, and contract specifics. HausVorteil's primary customer segment is German property owners seeking retirement income, liquidity without sale, or financial flexibility in later life stages, with vertical segmentation around this use case.

HausVorteil completed its go-public process on December 2, 2025, listing its shares on the Frankfurt Stock Exchange via the Xetra electronic trading platform. The company operates as a portfolio company of Infinitas Capital, a Swiss single-family office led by Robin Lauber that is in discussions to acquire up to a 25% anchor stake with a 12-month voluntary lock-up. The supervisory board approved the fiscal year 2025 annual report in June 2026 with an unqualified audit opinion from MSW GmbH Wirtschaftsprüfungsgesellschaft, and an ordinary annual general meeting is scheduled for August 4, 2026 in Düsseldorf. Sören Ploschke serves as Chief Financial Officer.

Revenue is generated through equity release products, with terms negotiated case-by-case and no publicly disclosed pricing. HausVorteil's go-to-market is characterised as enterprise-style relationship distribution through its public-market presence and capital partner channels rather than disclosed consumer marketing channels. Management has stated plans to expand trading access to additional major German and European retail platforms to improve liquidity and visibility, and the operating footprint now formally extends to Sweden through the Infinitas Capital investment vehicle.

Name

HausVorteil

Legal name

HausVorteil AG

Website

https://hausvorteil.de

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

HausVorteil AG is a Frankfurt-listed German equity release company that enables homeowners, typically retirees, to convert residential property equity into cash while retaining occupancy. Founded in 2021, it operates as an Infinitas Capital portfolio company offering lifetime mortgage and home reversion products.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equity Release Products: HausVorteil generates revenue through equity release financial products, enabling German homeowners to access the equity in their properties without selling. This is typically structured as lifetime mortgages or home reversion plans where homeowners receive cash while retaining occupancy rights.

Go-to-market motion1 record

Distribution channels1 record

Core offering

HausVorteil AG provides equity release financial products that enable German homeowners, typically retirees, to convert illiquid real estate equity into liquid cash assets while retaining the right to occupy their property. The offerings are structured as lifetime mortgages or home reversion plans, providing retirement income and financial flexibility without requiring the sale of the primary residence. The company is publicly listed on the Frankfurt Stock Exchange via Xetra and operates as a portfolio company of Infinitas Capital.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Release Products Financial products that allow German homeowners (typically retirees) to convert the equity built up in their primary residence into cash while retaining the right to live in the property. Structured as lifetime mortgages or home reversion plans, these products are individually priced based on property value, applicant age, and product terms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Legal & General Home Finance: UK's largest equity release lender, part of Legal & General Group. Most comparable scaled player to HausVorteil in terms of product offering (lifetime mortgages and home reversion), though operating in the mature UK market rather than Germany.
• Canada Life UK: UK equity release lender and life insurer with a substantial equity release book. Comparable as a regulated institutional provider of lifetime mortgage products to older customers.
• Aviva Equity Release: Major UK equity release provider within Aviva's life and pensions business. Comparable in offering lifetime mortgages targeting older homeowners, though as part of a much larger insurance and asset management conglomerate.
• LV= Retirement (Liverpool Victoria): UK mutual insurer offering equity release products within broader retirement offerings. Comparable in providing lifetime mortgage products to older UK homeowners, though operating as a diversified insurer.

Direct peers

• More2Life: UK specialist equity release lender offering lifetime mortgages and home reversion plans. Direct peer in product specialization, with similar focus on later-life lending for older homeowners.
• Just Group: UK-listed specialist in equity release, lifetime mortgages, and retirement income products. Closest pure-play comparable to HausVorteil given its focused product set and similar target customer base of older homeowners.
• Bridgewater Equity Release: Specialist UK equity release provider focused on lifetime mortgages and home reversion products. Comparable niche specialist model targeting the same use case as HausVorteil.

Regional players

• Patrizia SE: German-listed real estate investment manager and asset manager. Comparable as a Germany-based, publicly listed real estate financial services company, though focused on institutional real estate investment rather than retail equity release.
• Deutsche Bausparkasse Badenia: German Bausparkasse (building society) offering home financing and savings products. Adjacent in German residential property finance, though structured around traditional savings and mortgage products rather than equity release.
• Swedbank Hypotek: Major Swedish mortgage lender. Relevant given Infinitas Capital's Swedish expansion platform and HausVorteil's potential geographic extension into Swedish equity release / later-life lending.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HausVorteil