What Whizz-Kidz does

Whizz-Kidz (legal name: The Movement for Non-Mobile Children (Whizz-Kidz)) is a UK-registered charity and company limited by guarantee, founded in 1990 and headquartered at 30 Park Street, London. It is the UK's leading charity dedicated to children and young wheelchair users under 25, delivering mobility equipment — powered chairs, manual chairs, add-on power units, special needs buggies, and under-5s equipment — to young people whose needs are not met by NHS Wheelchair Services. Services are delivered through regional Mobility Clinics staffed by specialist-trained occupational and physiotherapists who conduct clinical assessments and prescribe equipment, with a Regional Application Programme currently operating in selected areas of England and Wales.

Beyond equipment provision, Whizz-Kidz operates a complementary portfolio of wheelchair skills training (in-person and via video), maintenance guidance, financial-education resources (Money Matters), and social participation programmes including Activity Days, Kidz Max Days, a Sibling Group, and a Families Network, alongside an online Information Hub covering Wheelchair Skills, Everyday Life, and Your Rights. A Youth Board and Research Panel embed beneficiary voice into organisational decision-making.

The business model is donation-funded and non-commercial: services are provided free of charge with no means testing, and the charity is virtually 100% reliant on voluntary income. Revenue streams include individual donations (one-off and monthly), fundraising events such as the London Marathon, corporate partnerships (Barratt Developments PLC, Poundland Foundation, Conneely Group, EY, Purpl Discounts), joint funding with local NHS Wheelchair Services, gifts in wills, and grants from local trusts and foundations. The charity serves an estimated UK addressable population of 75,000 young wheelchair users, has supplied wheelchairs to 10,000+ young people over its history, and engages 20,000+ young people through its events programme; a closed waitlist of 1,000+ children signals demand materially exceeds funded capacity.

Name

Whizz-Kidz

Legal name

The Movement for Non-Mobile Children (Whizz-Kidz)

Website

https://whizz-kidz.org.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Disability Charity Services

NAICS

Child and Youth Services (62411)

akta.pro primary industry

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI)

akta.pro secondary industries

Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Assistive Mobility Device Assessment & Fitting (Walkers, Crutches, Wheelchairs) (EDAKAGAE)

Keywords

• Wheelchair provision services
• Mobility equipment charity
• Wheelchair skills training
• Disabled children's services
• Mobility clinic assessments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Donations: Whizz Kidz receives one-off and monthly donations from individual supporters. The charity is virtually 100% reliant on voluntary donations.
2. Fundraising Events: Corporate and individual fundraising through events including London Marathon, challenge events, community fundraising, and celebration giving.
3. Corporate Partnerships: Partnerships with companies including Barratt Developments PLC, Poundland Foundation, Conneely Group, and EY for funding and support.
4. Gifts in Wills: Legacy giving program where supporters can leave gifts in their wills to support the charity's work.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Whizz-Kidz provides mobility equipment (powered chairs, manual chairs, add-on power units, special needs buggies, and under-5s equipment) free of charge to children and young people under 25 with physical disabilities, prescribed through clinical assessments at regional Mobility Clinics. It complements equipment provision with wheelchair skills training, maintenance guidance, financial education (Money Matters), and social participation programmes (Activity Days, Kidz Max Days, Sibling Group, Families Network), all funded through voluntary donations and delivered across England, Scotland and Wales.

Product overview

Whizz Kidz is the UK's leading charity for young wheelchair users, offering a portfolio of mobility equipment, skills training, social activities, and an online information hub. The core product is the provision of mobility equipment — including powered chairs, manual chairs, add-on power units, special needs buggies, and under-5s equipment — delivered through clinical assessment at Mobility Clinics. This is complemented by Wheelchair Skills Training (in-person and video-based), Wheelchair Maintenance guidance, and Money Matters financial education resources. Whizz Kidz also provides social participation through Activity Days, Kidz Max Days, Sibling Groups, and the Families Network. An Information Hub aggregates accessible online resources across Wheelchair Skills, Everyday Life, and Your Rights. A Regional Application Programme currently allows families in selected areas of England and Wales to apply for equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Powered Chairs Electric/powered wheelchairs with motors and batteries controlled by a joystick or switch. Designed for young people with limited arm strength or those needing to travel longer distances independently. Available in front-wheel, mid-wheel, and rear-wheel drive configurations and provided free of charge following clinical assessment.
• Manual Chairs Self-propelled or transit manual wheelchairs moved by the user pushing rims or by a helper. Includes lightweight, aluminium, steel, titanium, and carbon fibre frame options, designed for young people with upper-body strength and provided free of charge following clinical assessment.
• Add-on Power Power assistance devices that attach to manual wheelchairs to provide electric propulsion, allowing users to travel longer distances or tackle slopes without solely relying on arm power.
• Special Needs Buggies Specialist buggies for children and young people with complex mobility needs, providing postural support and mobility for those who require more than a standard pushchair.
• Under 5s Equipment Mobility equipment specifically designed for children under 5 years old who have physical disabilities affecting their mobility and participation.
• Mobility Clinics Clinical assessment appointments conducted by Whizz-Kidz therapists (occupational or physiotherapists with specialist training) who assess young people and prescribe appropriate mobility equipment, available at regional locations across the UK.
• Wheelchair Skills Training Structured training programmes teaching young wheelchair users how to safely and confidently use their equipment, covering basic, advanced, and back wheel balance skills.
• Money Matters Financial guidance and education resources for young wheelchair users and their families, covering General Finance, Higher Education funding, and Staying Safe Online.
• Activity Days In-person social events for young wheelchair users to meet peers, build confidence, and participate in fun activities; one of Whizz-Kidz's flagship social programmes.
• Kidz Max Days Large-scale activity days bringing together large numbers of young wheelchair users for a day of activities, entertainment, and peer connection.
• Families Network A network connecting families of young wheelchair users, offering peer support, shared experiences, and community.
• Information Hub Comprehensive online knowledge base for wheelchair users, parents, and carers, organised into Wheelchair Skills, Everyday Life, and Your Rights sections with guides, FAQs, how-to articles, and practical advice.
• Regional Application Programme A regionally-funded wheelchair and mobility equipment application programme enabling families in specific areas of England and Wales to apply for equipment through Whizz-Kidz, currently open in parts of the North, Yorkshire, Manchester, Merseyside, Cheshire, North Shropshire, and North and Mid-Wales.

Quantifiable outcome

• 10,000+ young people have received life-changing wheelchairs
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Three partnerships are on record, tiered core.

• NHS Wheelchair ServicescoreStrategic or Co-development PartnerJoint funding partnerships with local NHS Wheelchair Services to maximize resources and help more young people. Whizz Kidz actively approaches NHS services to identify joint funding opportunities for equipment and additional features like risers or specialist controls.
• Whizz Kidz AlliescoreStrategic or Co-development PartnerCorporate ally program for organizations committed to supporting young wheelchair users through various partnership arrangements.
• Local Trusts and FoundationscoreStrategic or Co-development PartnerRegional funding partnerships with local trusts and foundations enabling application programs in specific UK regions including Northern England, Yorkshire, and Wales.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• REMAP: UK charity that designs and builds custom equipment for disabled people, including bespoke mobility solutions. Smaller and more niche than Whizz-Kidz, with a focus on bespoke one-off devices rather than catalogued pediatric equipment.

Broad incumbents

• SCOPE: Major UK disability charity focused on disability equality, with a broader remit than Whizz-Kidz but overlapping on issues around disabled children's rights, services, and access to equipment. Comparable in scale and brand presence.
• Mencap: One of the UK's largest disability charities, serving people with learning disabilities. Operates broadly across the disability sector rather than focusing on pediatric mobility, but comparable in scale, brand, and donation-led funding model.
• Contact (formerly Contact a Family): UK charity supporting families of disabled children, with information, advice, and peer support. Comparable beneficiary overlap (families of disabled children) but a broader service remit rather than direct equipment provision.
• NHS Wheelchair Services: State-funded provider of wheelchairs and mobility equipment in the UK. Whizz-Kidz explicitly positions itself to fill gaps where NHS provision is inadequate, making NHS Wheelchair Services both a partner and the principal alternative for families.

Direct peers

• Children Today Charitable Trust: UK charity that funds specialised equipment and adaptations for disabled children and young people under 25. Directly comparable grant-making model for pediatric mobility equipment.
• The Children's Trust: UK charity providing rehabilitation, education, and care for children with brain injury and neurodisability. Comparable as a specialist pediatric disability charity serving children with complex physical needs in the UK.
• Caudwell Children: UK charity providing equipment, treatment, and therapy for disabled and autistic children. Overlaps with Whizz-Kidz on mobility equipment provision and family support services for children with disabilities.
• Newlife Foundation: UK charity that funds essential equipment (including wheelchairs, buggies, and specialist disability aids) for disabled children. Most directly comparable mission and beneficiary base to Whizz-Kidz, although equipment is provided via grants rather than clinical assessment.
• Variety, the Children's Charity: UK charity funding specialist equipment (including wheelchairs and mobility aids) for disabled and disadvantaged children. Comparable funding model reliant on donations and corporate partnerships, with similar target beneficiaries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/whizzkidz
• YouTubeyoutube.com/user/WhizzKidzUK
• Facebookfacebook.com/Whizzkidz/?locale=en_GB
• LinkedInuk.linkedin.com/company/whizz-kidz
• Instagraminstagram.com/whizzkidzuk/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whizz-Kidz