The Montag Group
The Montag Group is a New York-based sports media talent agency representing elite broadcasters, coaches, retired athletes, and select personalities, negotiating network contracts, endorsements, speaking, and literary deals. It also executive-produces original documentaries with ESPN, Fox, Amazon, Showtime, and Max, and operates as a Wasserman subsidiary.
- Company typePrivate
- Founded2014
- HeadquartersWhite Plains, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Montag Group does
The Montag Group (TMG) is a New York-based sports media talent representation agency founded in 2014 by Sandy Montag, a 40-year industry veteran who spent 30 years at IMG. The firm represents an elite roster of sports broadcasters (Bob Costas, Mike Tirico, Jim Nantz, Scott Van Pelt, Mike Breen), active and retired coaches (Mike Tomlin, Tom Coughlin, Joe Torre), retired athletes transitioning to media (LaDainian Tomlinson, Larry Fitzgerald, Julie Foudy), and select culinary and business personalities, with documented representation of 8 Sports Broadcasting Hall of Famers, 7 Curt Gowdy Media Award winners, and over 300 Sports Emmy Award wins across the client base. TMG monetizes through standard talent agency commissions on negotiated broadcasting contracts, endorsement deals, speaking engagements, and literary representation; the agency also operates a dedicated SPEAKERS·TEAM division and a Broadcasting Services practice covering national networks, digital platforms, teams, leagues, and regional sports networks.
Beyond representation, TMG has built an executive production business producing original documentaries and series with ESPN (The Class That Saved Coach K in 2019, DICKIE V in 2022), Fox (ALL MADDEN in 2021), Amazon Prime (All or Nothing: The Michigan Wolverines in 2017, Amazon's first major college sports spend), Showtime (Perfect in '76 in 2017), and Max (Extra Innings from 9/11 in 2021). In January 2018 the firm merged with Maury Gostfrand's Vision Sports Group, and in March 2025 TMG was integrated into Wasserman as a subsidiary division while retaining its brand, operating from 1 Liberty Street, Suite 2100, New York, with a staff of 11-50. The go-to-market motion is relationship-driven; there is no proprietary technology platform, AI/ML capability, or productized offering. Pricing is opaque and quote-based, consistent with commission-driven representation services.
The Montag Group firmographics
Firmographics- Name
- The Montag Group
- Legal name
- The Montag Group
- Website
- https://themontaggroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Montag Group is a New York-based sports media talent agency representing elite broadcasters, coaches, retired athletes, and select personalities, negotiating network contracts, endorsements, speaking, and literary deals. It also executive-produces original documentaries with ESPN, Fox, Amazon, Showtime, and Max, and operates as a Wasserman subsidiary.
- Ownership category
- akta.pro rank
The Montag Group industry classification
Industry- Product category
- Sports Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD)
- akta.pro secondary industries
- Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Athlete Endorsements & Brand Ambassador Programs (MPAKALAD)
Keywords
Where The Montag Group is headquartered
LocationHeadquarters
- HQ city
- White Plains
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Montag Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Representation & Management: TMG earns revenue through commission-based representation of athletes, broadcasters, coaches, and media personalities. Services include contract negotiation, career development, endorsement deals, speaking engagements, and literary representation. The agency takes a percentage of deals negotiated on behalf of clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Montag Group product offering
Product offeringCore offering
The Montag Group is a sports media talent agency that represents athletes, sports broadcasters, coaches, executives, chefs, and business leaders in negotiating broadcast contracts, endorsement deals, speaking engagements, and literary opportunities. The firm also provides media strategy, crisis communications advisory, public relations training, and executive production of original sports documentary content in partnership with major networks and streaming platforms.
Product overview
The Montag Group is a sports media talent agency offering a portfolio of integrated services centered on talent representation, media strategy, and content development. The core offerings include Talent Management (contract negotiation, post-career transition, marketing, speaking engagements, literary services, and coaching/executive representation), Media Strategy (PR training, social media strategy, crisis management), and Content Development (concept creation, production planning, sales negotiation, and marketing). The company also operates a SPEAKERS·TEAM for global speaking engagement placement and Broadcasting Services for talent representation across national networks, digital platforms, teams, leagues, and regional sports networks. Content productions include DICKIE V, ALL MADDEN, Extra Innings from 9/11: Twenty Years Later, THE CLASS THAT SAVED COACH K, All or Nothing: The Michigan Wolverines, and Perfect in '76, produced in partnership with major networks and streaming platforms including ESPN, Fox, Max, Amazon Prime, and Showtime.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Management Full-service talent representation for athletes, broadcasters, coaches, and media personalities. Includes contract negotiation with major networks, post-career transition support, endorsement deal procurement, literary representation, speaking engagement booking, and philanthropic advisory.
- Media Strategy Media strategy and public relations services for represented talent, including PR training, social media and creative strategy development, and confidential crisis management and advisory services.
- Content Development End-to-end content creation and executive production services, from concept development through production planning, sales and negotiation support, and marketing and promotion. Productions include documentary features with ESPN, Fox, Amazon Prime, Showtime, and Max.
- SPEAKERS·TEAM Global speaking engagement placement for business leaders, authors, athletes, chefs, celebrities, industry experts, and thought leaders. The team secures paid speaking opportunities at corporate events, conferences, universities, and non-profit organizations worldwide.
- Broadcasting Services Representation and management of sports broadcasters and media personalities across national television networks, digital and streaming platforms, teams, leagues, and regional sports networks. Includes contract negotiation and career development for on-air talent.
Quantifiable outcome
- 300+ Sports Emmy Award Wins by represented talent
- +1 more outcomes
Companies that use The Montag Group
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles2 records
The Montag Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Montag Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- NBC SportsmajorThe Montag Group facilitated Roger Clemens joining NBC's 'Sunday Night Baseball' booth as the Yankees analyst for the Yankees-Red Sox game. TMG serves as the talent agent facilitating these broadcast deals between former athletes/broadcasters and networks.
- WassermancoreThe Montag Group is part of Wasserman, a leading sports, entertainment and lifestyle marketing and management agency. Casey Wasserman founded Wasserman in 2002. TMG operates as a division/subsidiary within the Wasserman organization, with TMG branding maintained alongside Wasserman branding.
- Vision Sports GroupcoreVision Sports Group, founded and led by Maury Gostfrand, merged with The Montag Group in January 2018. The merger united two sports management agencies and was described as the culmination of a 25-year friendship between Sandy Montag and Maury Gostfrand. Vision Sports Group was a New York-based sports management and marketing agency representing sports broadcasters and coaches.
- ESPNmajorTMG has an executive production partnership with ESPN, producing documentaries including 'The Class That Saved Coach K' (released with ACC Network launch in 2019) and 'Dickie V' (aired summer 2022). ESPN is a key media partner for content development.
- Fox SportsmajorTMG has an executive production partnership with Fox Sports, producing 'ALL MADDEN' - an Emmy-nominated feature spanning the life and career of John Madden, which premiered on Fox on Christmas Day 2021.
- Amazon Prime VideomajorTMG executive produced 'All or Nothing: The Michigan Wolverines' documentary series with Amazon Prime in 2017, chronicling the University of Michigan's 2017-18 football season. This was Amazon's first major spend in college sports.
- ShowtimemajorTMG executive produced 'Perfect in '76' documentary with Showtime in 2017, following Coach Knight's undefeated 1976 Indiana Hoosiers season.
- Max (Warner Bros. Discovery)majorTMG produced 'Extra Innings from 9/11: Twenty Years Later' jointly with Max in 2021, a documentary revisiting the days after September 11th attacks and baseball's role in New York's recovery.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
The Montag Group competitors and assessment
Company assessmentDirect peers
- WME (William Morris Endeavor): One of the largest global talent agencies representing broadcasters, athletes, and entertainers across sports and entertainment. Directly competes with TMG for premier on-air talent, endorsement deals, and speaking engagements, and shares the same commission-based representation model.
- Creative Artists Agency (CAA): Global full-service talent and sports agency representing elite broadcasters, athletes, coaches, and entertainers. Competes head-to-head with TMG for marquee sports-media personalities and offers integrated representation, marketing, and content capabilities similar to TMG's broader service set.
- Excel Sports Management: Sports-focused talent agency representing broadcasters, athletes, and coaches across baseball, golf, basketball, and media. Several TMG hires (e.g., Dylan Glickstern) previously worked at Excel, and the two firms compete directly for on-air talent and endorsement mandates.
- United Talent Agency (UTA): Major global talent agency with a dedicated sports division representing broadcasters, athletes, and coaches. Directly comparable to TMG in representing high-profile sports media personalities and securing network deals, endorsement partnerships, and speaking opportunities.
- Roc Nation Sports: Sports division of Roc Nation representing elite professional athletes across MLB, NFL, NBA, and soccer with a focus on off-field marketing and endorsements. Competes with TMG for athlete endorsement and post-career media representation, particularly for high-profile active and recently retired players.
- The Harry Walker Agency: Long-established speakers bureau and talent agency placing business leaders, athletes, authors, and celebrities for speaking engagements. Directly overlaps with TMG's SPEAKERS·TEAM offering and shares the same booking and representation business model for the speaking circuit.
Broad incumbents
- Octagon: Global sports marketing agency owned by Interpublic Group representing athletes and providing sponsorship, consulting, and content services. Overlaps with TMG's athlete representation and endorsement deal flow but operates at significantly greater scale as part of a global marketing holding company.
- Wasserman: TMG's parent company and a global sports, entertainment, and lifestyle marketing agency. Operates as both the corporate parent and a broader incumbent peer whose talent division overlaps with TMG's sports broadcasting representation business.
- CAA Speakers Bureau (formerly Leading Authorities): Speaking engagement bureau operated as part of CAA's broader representation platform. Competes with TMG's SPEAKERS·TEAM for bookings of athletes, authors, and business leaders across corporate, association, and university engagements.
Emerging players
- Range Media Partners: Newer full-service talent management and representation firm serving athletes, entertainers, and creators. Competes with TMG for emerging talent and offers an integrated representation-plus-content model that mirrors TMG's growing executive production capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Montag Group social profiles
Digital presenceThe Montag Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Montag Group leadership team
Management profileNumber of profiles
Profiles13 records
The Montag Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Montag Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Montag Group
What does The Montag Group do?
The Montag Group is a sports media talent agency that represents athletes, sports broadcasters, coaches, executives, chefs, and business leaders in negotiating broadcast contracts, endorsement deals, speaking engagements, and literary opportunities. The firm also provides media strategy, crisis communications advisory, public relations training, and executive production of original sports documentary content in partnership with major networks and streaming platforms.
Is The Montag Group a public or private company?
The Montag Group is a private company. It is classified as corporate owned and is currently operating.
When was The Montag Group founded?
The Montag Group was founded in 2014. It employs 11 to 50 people.
Where is The Montag Group based?
The Montag Group is headquartered in White Plains, United States, in the North America region.
How does The Montag Group make money?
One revenue line is on record: talent Representation & Management.
Who are The Montag Group's main competitors?
Direct peers on record are WME (William Morris Endeavor), Creative Artists Agency (CAA), Excel Sports Management, United Talent Agency (UTA), Roc Nation Sports and The Harry Walker Agency. Broad incumbents are Octagon, Wasserman and CAA Speakers Bureau (formerly Leading Authorities). Range Media Partners is listed as an emerging player.
Does The Montag Group have an API?
No public API is recorded for The Montag Group.
What industry is The Montag Group in?
The Montag Group's product category is Sports Talent Management. Its primary akta.pro industry code is MPAKAMAD, Athlete Brand Management & Public Relations (Image, Media, Crisis), with a secondary code of MPAKAMAI, Athlete Booking & Appearance/Speaking Engagement Agencies. Its NAICS code is 7114 and its SIC code is 7311.