What Bongdaplus.vn does

Bongdaplus.vn (legal entity Tạp chí Điện tử Bóng Đá, Electronic Football Magazine) is a Vietnamese digital sports media platform founded in 2011 and headquartered in Hanoi. It operates as a licensed electronic sports magazine under Vietnamese press license Giấy phép số 48/GP-BTTTT, issued 2020-02-05 by the Ministry of Information and Communications. The platform provides comprehensive football coverage spanning Vietnam's domestic competitions (V-League, national team, Vietnamese cup competitions, women's football, futsal, youth national teams, grassroots football) and major international leagues (English Premier League, La Liga, Serie A, Bundesliga, Ligue 1, UEFA Champions League, UEFA Europa League), plus international tournaments (World Cup, European Championship, Asian Cup, AFF Cup, SEA Games, Copa America).

The product surface is built around a flagship news website (bongdaplus.vn), a mobile app, a YouTube channel, a Facebook page, and an e-Paper digital edition, supported by an underlying digital content management system, video streaming infrastructure, and a member authentication system. Feature modules include match schedules and live results, league standings, expert match predictions with betting odds ("Nhận định"), and a multimedia/video section. Sub-brands extend the offering: Bongdaplus Premium (paid subscription with exclusive analysis and ad-free experience) and Bóng đá Phủi (phui.bongdaplus.vn, an amateur football community subdomain). Editorial leadership sits with Editor-in-Chief Vũ Khắc Sơn and Deputy Editor-in-Chief Nguyễn Hà Thanh.

The business model is a hybrid of advertising (banner, sponsored content, display ads on the digital platform) and premium subscription, with free access to most content serving as the top-of-funnel acquisition motion. Distribution is self-serve, product-led, and digital-first, targeting Vietnamese football enthusiasts and international fans, with supplementary audiences in sports betting/prediction use cases and (via the VietGoal partnership) parents and young players in youth football training. Reported partnerships include the Vietnam Football Federation (VFF, official logo partnership) and Kinh Bắc T&T (AFF Cup 2026 sponsor); the company employs 101-250 staff and remains privately held with no disclosed funding, parent entity, or institutional ownership.

Name

Bongdaplus.vn

Legal name

Tạp chí Điện tử Bóng Đá

Website

https://bongdaplus.vn

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Bongdaplus.vn is a licensed Vietnamese digital sports magazine covering domestic V-League and major international football leagues with news, schedules, results, predictions, and video, monetized via advertising and a premium subscription tier.

Ownership category

akta.pro rank

Product category

Sports Media / Digital Football News

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Information (51)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

Keywords

• Football news portal
• Sports media platform
• Digital sports magazine
• Match analysis service
• Football coverage website

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Banner advertisements, sponsored content, and display advertising on the digital platform
2. Premium Subscription: Premium content subscription model with exclusive analysis, predictions, and ad-free experience

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bongdaplus.vn is a Vietnamese digital sports magazine (Tạp chí Điện tử Bóng Đá) that publishes football news, match schedules, live results, standings, expert predictions, betting odds, video highlights, and in-depth analysis. The platform covers Vietnamese domestic football (V-League, national team) as well as major international leagues including the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, and Europa League. It operates as a freemium content site with advertising-supported free access and an optional premium subscription for exclusive analysis and an ad-free experience.

Product overview

Bongdaplus.vn is a digital sports magazine and football news platform operating as a unified online portal. The core product is the Tạp chí Bóng Đá news website providing comprehensive football coverage. Additional offerings include the Premium subscription service for exclusive content, Bóng đá Phủi (amateur football subdomain), Multimedia/Video section, and specialized features for match predictions (Nhận định), schedules, results, and league standings. The platform covers Vietnamese domestic football (V-League, national team) and major international leagues including the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, and Europa League.

Differentiator

Problem solved

Functional benefit

Brands

• Bongdaplus Premium: Premium subscription service offering exclusive football content and analysis.
• Bóng đá Phủi
• VietGoal

Products and services

• Bongdaplus.vn (Tạp chí Bóng Đá) Vietnam's leading digital sports magazine and football news website (Tạp chí Điện tử Bóng Đá) providing match results, schedules, standings, predictions, video highlights, and analysis across Vietnamese and international football leagues (V-League, Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, Europa League). Operates under Vietnamese press license 48/GP-BTTTT.
• Bongdaplus Premium Premium subscription service offering exclusive football content, in-depth expert analysis, predictions, and an ad-free experience for paying subscribers on Bongdaplus.vn.
• Bóng đá Phủi Dedicated platform for amateur and recreational football content and community, operating as a separate subdomain (phui.bongdaplus.vn) under the Bongdaplus brand.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VietGoalminorStrategic or Co-development Partner · 3 June 2026Strategic partner for youth football content. VietGoal is a youth football training center operating 200 locations across Vietnam with 600 professional coaches. Partnership promotes youth football development content.
• Kinh Bắc T&TminorGTM or Marketing Partner · 1 January 2026Sponsor partner accompanying Tạp chí Bóng đá at AFF Cup 2026
• Vietnam Football Federation (VFF)coreStrategic or Co-development PartnerOfficial logo partnership with Vietnam Football Federation, providing coverage of Vietnamese national team, V-League, and domestic football competitions

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webthethao.vn: Vietnamese online sports newspaper covering football and other sports with news, results, and commentary. Comparable editorial proposition and target audience to Bongdaplus.
• Thethao247.vn: Vietnamese digital sports media site focused on football news, schedules, and analysis. Directly competes with Bongdaplus for Vietnamese football audiences and ad budgets in the same niche.
• Bóng Đá+ (BongdaPlus app ecosystem): Mobile-first football content experience in the Vietnamese market. Comparable feature set (news, live scores, predictions, Premium) and overlapping audience to Bongdaplus.

Broad incumbents

• VnExpress (Thể thao section): Vietnam's largest general news portal with a sizable sports section. Competes for football readership and digital ad spend as part of a broader, multi-vertical offering.
• 24h.com.vn (Thể thao section): Major Vietnamese general-interest portal with a sports vertical covering football, schedules, and results. Overlaps with Bongdaplus on football content but as part of a wider news site.
• Goal.com: Global football-first digital media brand with localized Vietnam coverage. Competes for international football news, video highlights, and match analysis audiences.
• Bleacher Report: Large global sports media network with strong football coverage and social-first distribution. Comparable product pillars (news, scores, video, analysis) at much larger scale.
• ESPN: Global sports media giant offering scores, news, video, and analysis across all major sports including football. Overlaps with Bongdaplus on international football coverage for Vietnamese fans.

Regional players

• Bóng Đá Cuộc Sống (BDCS / bongdacuocsong.com.vn): Vietnamese football-focused digital media site with news, predictions, and betting-odds content. Highly comparable to Bongdaplus in editorial positioning within the same geography.
• TheThaoHCM.vn: Vietnamese sports portal providing football news, match schedules, and analysis. Comparable niche audience and content mix, serving the same Vietnamese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCF0VFBZu-5SRJXMV_FMysEA
• Facebookfacebook.com/BaoBongDa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bongdaplus.vn