Troubadour

What Troubadour does

Troubadour is a privately held live music venue located at 9081 Santa Monica Boulevard in West Hollywood, California, operating continuously since 1957. The venue hosts nightly performances by established and rising artists across rock, indie, Americana, hip-hop, country, and alternative genres, operating as an all-ages general-admission space with a main showroom, balcony, front bar, and VIP loft. Beyond ticketed concerts, the business generates revenue from on-site food and beverage (a small kitchen serving bar food and a full bar), private event rentals (corporate dinners, birthday parties, label listening parties), and branded merchandise sold through the Troubadour Store. Advance tickets are sold exclusively through See Tickets, with TicketWeb used for select shows, and box office sales accepted cash-only on the night of show.

The venue's commercial model rests on four revenue streams: advance ticket commissions, same-night door sales, food and beverage transactions, and private event bookings. Pricing varies widely by artist and event tier, ranging from $15 for standard shows to $98 for premium performances. Marketing is anchored on the venue's 68-year brand legacy and earned-media relationships with Los Angeles radio stations (KROQ, KCRW, KCSN), broadcast partners (SiriusXM, Pandora), and a monthly Spotify playlist. The Troubadour has cultivated a customer base of music fans, touring artists, music industry professionals, and private event bookers, and serves as a documented career-launching platform for artists including Elton John, James Taylor, Tom Waits, Guns N' Roses, Metallica, Harry Styles, and BTS. Strategic partnerships with Netflix Is a Joke Comedy Festival have extended the venue's programming into live comedy.

The venue operates with a lean team of 1–10 employees, reflecting a high-touch, relationship-driven operating model rather than a scaled corporate structure. Following a 13-month COVID-19 shutdown from March 2020 to June 2021, the venue reopened with a John Mulaney residency and has since received IEBA 2024 Club of the Year and Billboard 2024 Top Music Venue recognition. There are no disclosed funding events, institutional investors, parent company, or current ownership structure beyond the legacy of founder Doug Weston, who passed away in 1999.

Name

Troubadour

Legal name

Troubadour

Website

https://troubadour.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Troubadour is a privately held, all-ages live music venue in West Hollywood, California, operating since 1957. It hosts nightly performances by established and emerging artists, and earns revenue from ticket sales, on-site food and beverage, private event rentals, and branded merchandise.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Comedy Clubs (Nightlife Venues) (MPAGAIAH), Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ)

Keywords

• Live music venue
• Concert ticketing
• Private event hosting
• Food and beverage service
• Merchandise retail

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales - Door/Walk-up: Same-night ticket sales at the venue box office (cash only) for shows that have not sold out in advance. Box office opens a few minutes before posted door time.
2. Advance Ticket Sales: Commission-based revenue from advance ticket sales through See Tickets platform. Advance tickets available until 2 hours before doors or until sold out.
3. Food and Beverage: Kitchen serving typical bar food (burgers, chicken tenders, sandwiches, fries) plus alcoholic beverages. Bar accepts cash, VISA, Mastercard, and American Express. Revenue from alcohol sales, food sales, and wristband age-verification system for alcohol service.
4. Private Event Rentals: Venue rental for private events including birthday parties, corporate dinners, and other private functions. Contact form available for booking inquiries with load-in/load-out times and event specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Troubadour is a single-location historic live music venue in West Hollywood, CA, operating continuously since 1957. The venue sells tickets to ticketed concerts featuring established and rising artists (rock, Americana, indie, alternative, hip-hop, country, and comedy), and operates an on-site bar and kitchen for food and beverage service. The venue also rents its space for private events including birthday parties, corporate dinners, album release shows, listening parties, and charity functions.

Product overview

The Troubadour is a single, unified live music venue located in West Hollywood, CA, operating since 1957. The venue offers live music performances featuring established and rising artists, private event hosting, and food and beverage service. The venue operates as a general admission space with limited balcony and bar seating, and utilizes third-party ticketing platforms (See Tickets and TicketWeb) for ticket sales. Merchandise is available through the Troubadour Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Troubadour Live Music Venue (ticketed concerts) All-ages ticketed concert venue in West Hollywood, CA, hosting nightly live music performances spanning rock, Americana, indie, alternative, hip-hop, country, and comedy, with general admission standing and limited balcony and VIP loft seating.
• Private Events Rental of the venue for private functions including birthday parties, corporate dinners, album release celebrations, fan listening parties, and charity events, with customizable load-in and load-out times and access to the in-house kitchen and bar.
• Food and Beverage Service On-site kitchen serving typical bar food (burgers, chicken tenders, sandwiches, fries) and a full bar serving alcoholic and non-alcoholic beverages, with a wristband-based age verification system and multiple payment options.
• Troubadour Store (merchandise) Online merchandise store selling Troubadour-branded apparel and items.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and secondary.

• See TicketscoreChannel Partner/ Reseller/ DistributorSee Tickets is the exclusive authorized advance ticketing partner for Troubadour. Advance tickets available through seetickets.us from on-sale until 2 hours before doors or until sold out. This is the only authorized online ticket sales channel.
• TicketWebsecondaryChannel Partner/ Reseller/ DistributorTicketWeb is a secondary ticketing platform for some Troubadour shows. Used alongside See Tickets for select events.
• Netflix Is a Joke Comedy FestivalcoreStrategic or Co-development PartnerNetflix Is a Joke Comedy Festival took over the club with comedic performances (2022, 2024, 2025). Featured performers include Becky Robinson, Kevin Smith, Craig Robinson, Hasan Minhaj, and others.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Whisky a Go Go: Iconic historic rock club on Sunset Blvd in West Hollywood, founded 1964. Same intimate-format, legendary-status competitor operating on the same Sunset Strip corridor and competing for the same artist and audience pool as Troubadour.
• The Viper Room: Long-running intimate live music venue on Sunset Strip in West Hollywood owned by WeHo Hospitality. Directly comparable format, geography, and target demographic as Troubadour.
• The Roxy Theatre: Historic Sunset Strip rock and comedy club opened in 1973. Same intimate showroom model, similar booking profile of established and emerging acts, and overlapping West Hollywood customer base as Troubadour.
• The Fillmore: Legendary historic music venue in San Francisco (and Fillmore-branded locations) operating as a general-admission live music room for touring acts. Comparable heritage-driven, intimate-format venue model to Troubadour, though larger in scale.
• The Satellite (formerly Spaceland): Independent intimate live music club in Silver Lake, Los Angeles, focused on emerging indie and alternative acts. Similar room size, format, and artist-discovery positioning as Troubadour, with overlapping LA audience.

Broad incumbents

• Hollywood Bowl: Iconic, much larger LA outdoor amphitheater operated by the LA Philharmonic. Overlaps with Troubadour in live entertainment programming for the LA market but at far greater scale and as a non-profit institutional operator.
• The Greek Theatre: Large outdoor amphitheater in Griffith Park, Los Angeles, presenting touring acts. Competes for the same LA concert audience and artist routing decisions as Troubadour, but at much higher capacity and as part of a Live Nation portfolio.
• House of Blues: National chain of music venues (with a flagship in Anaheim/LA) owned by Live Nation. Overlaps in intimate live-music-with-F&B format, but operates as a multi-location chain rather than a single independent room like Troubadour.

Regional players

• Bowery Ballroom: Boutique intimate live music venue in the East Village, Manhattan. Highly comparable in format (small GA room, indie/emerging acts, prestige reputation) but operates in a different geography than Troubadour.
• Music Hall of Williamsburg: Brooklyn-based intimate live music venue operated by Bowery Presents. Closely analogous in capacity, format, and emerging-act positioning to Troubadour, but serves the NYC market rather than LA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thetroubadour
• Facebookfacebook.com/thetroub
• Instagraminstagram.com/thetroubadour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troubadour