ColoProperty.com

What ColoProperty.com does

ColoProperty.com is the consumer-facing real estate portal operated by IRES LLC, a Colorado regional Multiple Listing Service (MLS) provider formed in 1996 and jointly owned by four Colorado Realtor Boards (BOLO Realtors, Fort Collins Board of Realtors, Loveland/Berthoud Realtors, and Greeley Area Realtors). The platform provides direct public access to approximately 17,500 active property listings refreshed daily from MLS databases, with statewide coverage achieved through data partnerships with five MLS systems: IRES, CREN, GJARA, REcolorado, and the Vail Board of REALTORS.

The product surface spans property listing search (residential, condos, townhomes, land, farm/ranch, commercial), open house search, rental and vacation rental search, agent and office directories, business opportunities, and a suite of resource tools including a home value estimator, mortgage calculators, and foreclosure help. Search functionality includes ~100 filter dimensions covering standard attributes plus niche features like green building certifications (ENERGY STAR, LEED for Homes, HERS Rated, solar systems), walk score, and backup offer visibility. The platform is web-only with no native mobile apps, no public API, and no disclosed SDK.

The business model is structurally B2B: consumer access to ColoProperty.com is free, while monetization occurs through IRES LLC MLS subscription fees paid by licensed real estate agents, brokers, and appraisers who access listing data to serve clients. There is no disclosed advertising, lead-generation, or premium consumer tier revenue. Marketing is primarily organic SEO and MLS-network referrals; distribution is exclusively direct-to-consumer via the coloproperty.com website.

Name

ColoProperty.com

Legal name

IRES, LLC

Website

https://coloproperty.com

Company type

Private

Founded year

1996

Headcount range

11–50 employees

Short description

ColoProperty.com is the consumer-facing MLS portal operated by IRES LLC, providing direct public access to approximately 17,500 active Colorado property listings refreshed daily. It serves home buyers, sellers, and renters statewide via a free web platform, with monetization occurring indirectly through agent and broker MLS subscription fees.

Ownership category

akta.pro rank

Product category

Online Real Estate Listings

NAICS

Web Search Portals and All Other Information Services (51929), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate listings
• Property search platform
• MLS database access
• Colorado real estate
• Rental listings

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. MLS Subscription Services: IRES LLC operates as a Multiple Listing Service provider, generating revenue through MLS subscription fees paid by real estate agents and brokers who access the platform's listing data. ColoProperty.com serves as the public-facing consumer portal for this MLS network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ColoProperty.com is a Colorado-focused online property search portal that aggregates residential real estate listings directly from multiple MLS databases across the state. The platform offers free consumer access to approximately 17,500 active MLS listings updated daily, with search tools for homes, condos, rentals, vacation rentals, open houses, agents, offices, and business opportunities. Revenue is generated through MLS subscription fees paid by real estate agents and brokers via the parent IRES LLC MLS network.

Product overview

ColoProperty.com is a Colorado-focused real estate MLS listing platform providing direct access to approximately 17,500 active listings updated daily from the MLS database. The platform offers a comprehensive portfolio of products including property listings search (homes, condos, townhomes, land, farm/ranch, commercial), rental property search, vacation rental search, open house search, agent and office directories, and business opportunities listings. Additional resources include a home value estimator, mortgage calculators, foreclosure help resources, and Colorado lifestyle/area information. The platform aggregates data from multiple MLS sources including IRES LLC, Colorado Real Estate Network (CREN), Grand Junction Area REALTOR Association (GJARA), REcolorado, and Vail Board of REALTORS.

Differentiator

Problem solved

Functional benefit

Products and services

• ColoProperty.com Real Estate Portal
• Property Listings Search
• Open House Search
• Rental Property Search
• Vacation Rental Search
• Agent Search Directory
• Real Estate Office Search
• Business Opportunities Search
• Home Value Estimator

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IRES LLC (Information and Real Estate Services)coreStrategic or Co-development Partner · 1 January 1996IRES LLC was formed in 1996 and is the parent company that owns and operates ColoProperty.com. IRES LLC is owned equally by four Realtor Boards and Associations: BOLO Realtors, Fort Collins Board of Realtors, Loveland/Berthoud Realtors, and Greeley Area Realtors. IRES provides MLS services for Estes Park Board of Realtors and Logan County Board of Realtors.
• Colorado Real Estate Network, Inc. (CREN)coreTechnology or IntegrationCREN provides southwestern Colorado MLS listings including Alamosa, Archuleta, Chaffee, Conejos, Costilla, Custer, Delta, Dolores, Fremont, Garfield, Grand, Gunnison, Hinsdale, Huerfano, Kit Carson, La Plata, Las Animas, Mesa, Mineral, Montezuma, Montrose, Ouray, Park, Pueblo, Rio Blanco, Rio Grande, Saguache, San Juan, and San Miguel counties.
• Grand Junction Area REALTOR Association (GJARA)coreTechnology or IntegrationGJARA provides western Colorado MLS listings from Grand Junction area including Clifton, Fruita, Gateway, Glade Park, Grand Junction, Loma, Orchard Mesa, Palisade, Redlands, and Whitewater.
• REcolorado MLScoreTechnology or IntegrationREcolorado provides MLS listings for Adams, Alamosa, Arapahoe, Broomfield, Chaffee, Clear Creek, Conejos, Costilla, Denver, Douglas, Elbert, Gilpin, Jefferson, Lake, Park, Rio Grande, and Saguache counties. Not currently included: Jackson and Routt counties.
• Vail Board of REALTORS (VBR)coreTechnology or IntegrationVBR provides MLS listings from Eagle County including Avon, Beaver Creek, Eagle, Edwards, Gypsum, Minturn, and Vail.
• National Association of REALTORSminorStrategic or Co-development PartnerIRES LLC and ColoProperty.com operate within the NAR ecosystem. REALTOR is a registered trademark of the National Association of REALTORS.
• BOLO RealtorscoreChannel Partner/ Reseller/ DistributorOne of four co-owners of IRES LLC, representing Boulder, Larimer, and Weld county real estate professionals.
• Fort Collins Board of REALTORScoreChannel Partner/ Reseller/ DistributorOne of four co-owners of IRES LLC, representing Fort Collins area real estate professionals.
• Loveland/Berthoud RealtorscoreChannel Partner/ Reseller/ DistributorOne of four co-owners of IRES LLC, representing Loveland and Berthoud area real estate professionals.
• Greeley Area RealtorscoreChannel Partner/ Reseller/ DistributorOne of four co-owners of IRES LLC, representing Greeley and Weld County area real estate professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zillow: National real estate search portal aggregating MLS listings. Directly competes with ColoProperty.com for Colorado consumer search traffic, but operates across all U.S. states with significantly larger marketing, mobile apps, and adjacent services (Zillow Premier Agent, Zillow Offers). Most direct national competitor.
• Realtor.com: Operated by Move, Inc. and affiliated with the National Association of REALTORS — the same ecosystem in which ColoProperty.com's IRES parent operates. Directly competes as an MLS-aggregated national search portal, including Colorado listings.
• Redfin: Tech-enabled brokerage and real estate search portal operating in major Colorado markets (Denver, Boulder, Fort Collins). Competes for both consumer search traffic and agent mindshare via integrated brokerage services.
• Trulia: Real estate search portal (owned by Zillow Group) covering Colorado. Direct consumer search competitor with similar MLS-aggregated listing model and mobile app distribution.
• Homes.com: CoStar-owned residential real estate search portal actively expanding listings coverage in Colorado. Competes for consumer search traffic with national reach and significant CoStar marketing investment.
• Homesnap: MLS-powered real estate search platform with strong mobile app presence, serving Colorado via its MLS integrations. Direct competitor for agent-branded consumer search experiences.
• Movoto: Real estate search portal covering Colorado markets. Competes for consumer attention with a similar MLS-data-driven listing model, though with broader geographic coverage.

Regional players

• LandWatch: Specialty search portal for land, farm, and ranch properties. Comparable to ColoProperty.com's farm/ranch/land listings vertical but with national coverage and dedicated niche focus.

Broad incumbents

• Compass: Tech-enabled national real estate brokerage operating in Denver/Boulder. Competes as a broader platform combining brokerage, agent tools, and consumer search across Colorado.

Others

• Stellar MLS (formerly My Florida Regional MLS): Regional MLS operator analogous to IRES LLC, providing public-facing consumer search portals in Florida. Useful comparable for understanding the cooperative-MLS-owned portal model that ColoProperty.com operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coloproperty
• LinkedInlinkedin.com/company/northern-colorado-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColoProperty.com