Avance Pay

What Avance Pay does

Avance Pay AG is a privately held Swiss FinTech company headquartered in Belp, Switzerland, founded in 2011 with 11-50 employees. The company builds a unified cashless payment and point-of-sale platform targeted primarily at event organizers, permanent venues, and pop-up or temporary retail operators, with secondary use in conventional retail (for example, motorcycle dealerships). The architectural centerpiece is a 100% offline-capable cash register and payment system that supports cash, card, and NFC wristband transactions, designed for environments where internet connectivity is unreliable — outdoor festivals, pop-ups, and venue deployments. The platform is composed of four products: the core On-Site Payment POS system, an Access Control & Akkreditierung (accreditation) module for role-based entry management, a Warennachschub-Logistik (restocking logistics) module tied to POS inventory data, and a Controlling in Echtzeit (real-time controlling) analytics dashboard. Underlying capabilities include a centralized online product and VAT management system, role-based access control, and post-event data export.

The company generates revenue through three streams: POS hardware sales and rentals, software platform access (described as a recurring service component), and on-site professional services for event setup, training, and operations. Pricing is not publicly disclosed and is delivered through consultative, contact-based quotes. Go-to-market is a direct, consultative field-sales motion led by a VP of Sales & Marketing, targeting enterprise and mid-market customers in Switzerland and the DACH region with named customers including BMW Motorrad Zentrum (Munich), Filmnächte Dresden, and Giron des Jeunesses Ependes. The company has disclosed historical funding activity across 2012, 2013, and 2017 (including eQventure and HBA Beteiligungs GmbH as investors), but no post-2017 capital or revenue figures have been disclosed; no AI or machine-learning capabilities are referenced in the source material.

Name

Avance Pay

Legal name

Avance Pay AG

Website

https://avance-pay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Avance Pay AG is a Swiss FinTech that builds a 100% offline-capable cashless payment and POS platform, with integrated access control, inventory, and real-time analytics, serving event organizers, venues, pop-up retailers, and select retail businesses primarily in Switzerland and the DACH region.

Ownership category

akta.pro rank

Product category

Cashless Payment Systems

SIC

Services-Prepackaged Software (7372), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)

Keywords

• Cashless payment systems
• Offline POS terminals
• Event payment solutions
• NFC transaction systems
• Venue cashless processing

Headquarters

HQ city

Belp

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. POS Hardware and Systems: Sale and rental of point-of-sale hardware systems (cash registers, terminals) for event and venue use. Systems support cash, card, and wristband payments.
2. Software and Platform Services: Access to payment processing platform with features including access control, inventory management, and real-time reporting. Likely offered as a service component.
3. Event Services and Support: On-site support and professional services during events, including setup, training, and operational assistance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Avance Pay sells and rents 100% offline-capable cashless payment and point-of-sale (POS) systems designed for events, venues, and pop-ups. The platform supports cash, card, and wristband payments and integrates role-based access control, central inventory tracking, and real-time sales reporting. Customers purchase or rent the POS hardware and gain access to the platform software and optional on-site professional support during operations.

Product overview

Avance Pay is a unified cashless payment and point-of-sale platform designed for events, venues, pop-ups, and retail environments. The core offering is the On-Site Payment system, a 100% offline-capable cash register solution that supports cash, card, and wristband payments. This core platform is complemented by three integrated modules: Access Control & Akkreditierung for role-based entry management, Warennachschub-Logistik for inventory and stock replenishment tracking, and Controlling in Echtzeit for real-time sales analytics and reporting. All components are designed to work together as a scalable, flexible solution that can be quickly deployed and operated without internet connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Site Payment A 100% offline-capable cash register and payment system designed for event organizers, venue operators, and pop-up retailers. Supports cash, card, and wristband payments, enabling seamless sales operations even without internet connectivity, with an intuitive interface that requires minimal staff training.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stripe Terminal: Stripe's developer-first POS terminal offering integrating payments with broader commerce APIs. Comparable to Avance Pay's software-centric POS approach and modern payment infrastructure stack.
• Square (Block): Block's flagship POS hardware and software suite (Square Register, Square Terminal, Square Reader) for small businesses and event merchants. Direct competitor on hardware, software, and omnichannel payment acceptance.
• Zettle (PayPal): PayPal-owned mobile POS solution with strong European presence offering chip-and-PIN terminals, contactless acceptance, and integrated software. Directly competes with Avance Pay on portable, multi-payment-method POS for small merchants and event vendors.
• SumUp: European-headquartered mobile POS and card-reader provider serving small merchants, pop-ups, and event vendors with portable terminals. Directly comparable to Avance Pay's mobile, cashless payment focus and SMB/event target customer.
• Toast: POS platform purpose-built for restaurants and event venues with integrated payments, online ordering, and real-time analytics. Comparable integrated software-plus-hardware model serving event-style venue operations.
• Orderbird: Berlin-based iPad POS provider for hospitality, bars, and event venues across the DACH region. Direct competitor in the same geographies and overlapping customer base of venues and event organizers.

Regional players

• ready2order: Austrian cash register and POS provider targeting small businesses and hospitality across Austria/Germany. Regional peer in the DACH market with overlapping SMB and event customer profiles.
• iKentoo: Swiss-headquartered iPad POS provider for restaurants, bars, and hospitality venues. Direct regional competitor in the Swiss market with overlapping customer segment of Swiss venue operators.

Broad incumbents

• Lightspeed Commerce: Public POS and commerce platform serving retail, hospitality, and event-adjacent verticals with broader product breadth. Broader incumbent offering overlapping POS, inventory, and analytics capabilities.
• Nexi: Large European payment service provider offering POS terminals, acquiring, and payment infrastructure across multiple European countries. Broader incumbent operating in adjacent payment infrastructure space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/avance-pay
• Instagraminstagram.com/avancepay_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avance Pay