Simployer AS

What Simployer AS does

Simployer AS is a privately held Norwegian HR software company founded in 2004 that sells a cloud-based Human Resource Management (HRM) platform to organizations primarily in the Nordic region, with operations in Norway, Sweden, Denmark, and Poland. The company's core offering, HRM | Simployer One, is a unified suite covering the entire employee lifecycle from recruitment through offboarding, including personnel registers, time and absence management, goal tracking, salary reporting, document e-signing, HR analytics, automated workflows, and a generative-AI chatbot for HR task handling. This is layered with specialized modules: Employee Surveys (and the &frankly sub-brand), Ekspert (legal/regulatory advisory), Lønnskartlegging (Equal Pay analysis), Læring (Learning), Håndbøker (Handbooks), Rekruttering (ATS), and a Marketplace for extensions on the legacy HRM Classic product. The platform claims over 12,000 paying customers across Nordic fintech, insurance, fashion, consulting, and technology segments.

The business model is subscription-based SaaS delivered through quote-based annual contracts, distributed via a hybrid go-to-market combining direct enterprise field sales and self-serve product portals segmented by module. Distribution is reinforced by localized websites in each market, a knowledge hub with content marketing and webinars, email newsletters, and a customer community platform (Purple Club). Revenue streams are diversified across the HRM subscription and each add-on module, with built-in Nordic labor-law compliance and an in-house expert team serving as a regulatory and content moat for the installed base. Leadership disclosure is limited; Peder Nordvaller is identified as CTO. The company shows no public funding rounds, M&A, or parent-company ownership in the input data, operating under a Simployer Group corporate umbrella.

Name

Simployer AS

Legal name

Simployer AS

Website

https://simployer.no

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Simployer AS is a Norwegian HR software company that sells a cloud-based HRM platform covering the full employee lifecycle, serving 12,000+ organizations across Norway, Sweden, Denmark, and Poland. Its modular suite includes an AI chatbot, surveys, equal pay analysis, handbooks, learning, ATS, and expert legal advisory.

Ownership category

akta.pro rank

Product category

Human Resources Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• HR management software
• Employee engagement surveys
• HR compliance solutions
• Applicant tracking systems
• Workforce management platform

Headquarters

HQ city

Viken

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HRM Software Subscriptions: Subscription-based access to HRM platform with multiple product tiers (Classic, One). Includes modules for HR administration, time management, analytics, and AI assistance.
2. Expert Services: Expert team providing legal and regulatory guidance on HR matters, likely as an add-on service or premium tier.
3. Employee Survey Platform: Medarbeiderundersøkelser (employee surveys) platform for measuring engagement and organizational health.
4. Learning and Development: Courses, conferences, and training programs for HR professionals and managers.
5. Handbook Software: Digital employee handbook creation and management platform.
6. Recruitment (ATS): Applicant Tracking System for recruitment management.
7. Marketplace Extensions: Marketplace for Simployer Classic offering additional integrations and extensions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simployer AS sells a cloud-based Nordic-built HRM platform that automates and consolidates the entire employee journey from recruitment to offboarding. Its core product, HRM | Simployer One, includes AI-powered assistance, automated workflows, document e-signing, HR analytics, salary and time management, and is complemented by add-on modules for employee engagement surveys, equal pay analysis, digital handbooks, expert legal guidance, learning, and applicant tracking.

Product overview

Simployer AS offers a comprehensive HR software platform built in the Nordic region, combining multiple integrated modules on a unified platform. The core offering consists of HRM | Simployer One (new) and HRM Classic (legacy) as the primary HR management systems, supplemented by specialized modules including Medarbeiderundersøkelser (Employee Surveys) for engagement measurement, Ekspert (Expert) for compliance support, Lønnskartlegging (Equal Pay) for pay equity analysis, Læring (Learn) for training and development, Håndbøker (Handbooks) for digital employee handbooks, and Rekruttering (Recruitment/ATS) for applicant tracking. Additional features within HRM include AI assistance, automated workflows, document e-signing, HR analytics, salary management, goal tracking, time and absence management, and mobile access. The platform serves over 12,000 companies across Norway, Sweden, Denmark, and Poland.

Differentiator

Problem solved

Functional benefit

Brands

• &frankly: Employee survey/engagement platform product line under Simployer
• AlexisHR
• Simployer One
• Simployer Trust Center

Products and services

• HRM | Simployer One Comprehensive cloud-based HR management system for Nordic organizations covering recruitment to offboarding, including AI assistant, automated workflows, document e-signing, HR analytics, salary management, goal tracking, employee conversations, onboarding/offboarding, personnel registers, time and absence management, competency management, and mobile access.
• HRM Classic Legacy HRM system offering core HR management capabilities for organizations continuing on the classic version of the platform.
• Medarbeiderundersøkelser (Employee Surveys) Pulse measurement and engagement survey platform that enables organizations to measure, analyze, and act on real-time employee feedback to strengthen engagement and organizational health.
• Ekspert (Expert) Subscription-based expert support service providing HR professionals with access to a team of legal and HR experts for guidance on Nordic employment laws and regulations.
• Lønnskartlegging (Equal Pay) Pay equity analysis and salary mapping tool that helps organizations ensure fair compensation for equal work and meet legal equal pay reporting requirements.
• Læring (Learn) Training and development platform offering courses, educational programs, conferences, and local expertise for HR professionals, managers, and employees.
• Håndbøker (Handbooks) Digital handbook solution combining modern software with HR expertise to create user-friendly and reliable employee handbooks for Nordic organizations.
• Rekruttering (Recruitment / ATS) Applicant Tracking System that integrates into Simployer's HR ecosystem, supporting the recruitment process from job posting through hiring.
• Marketplace for Simployer Classic Marketplace offering additional integrations and extensions compatible with Simployer Classic HRM.

Quantifiable outcome

• Proactive organizational management through monthly pulse surveys enabling rapid response to negative trends
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature11 records

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/infotjenester
• LinkedInlinkedin.com/company/infotjenester

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simployer AS