Vape Superstore
Vape Superstore is a UK-based online vape retailer selling 7,000+ e-cigarettes, e-liquids, hardware, nicotine pouches, and heated tobacco products from 250+ brands directly to adult consumers via its Shopify e-commerce site, with no physical stores and nationwide next-day delivery.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vape Superstore does
Vape Superstore is a UK-based online vape retailer operating exclusively through direct-to-consumer e-commerce. Founded in 2015 by Easytek Ltd (Company Registration No. 09397732) and headquartered at Unit 19 Lockwood Industrial Estate in North London, the company sells electronic cigarettes, hardware, e-liquids, nicotine pouches, heated tobacco devices, and accessories to UK adult consumers. It does not operate any physical stores; all orders are fulfilled from the London warehouse via Royal Mail next-day delivery (free over £20) and DPD click-and-collect across 4,500+ pickup points, with same-day dispatch until 10pm Monday-Friday.
The product catalogue spans 7,000+ SKUs from 250+ brands including Elf Bar, Lost Mary, Vaporesso, SMOK, GeekVape, IVG, Aspire, Voopoo, SKE, Hayati, OXVA, and Vampire Vape, alongside the company's own-brand VS Fifty Fifty e-liquid range launched in 2018 and complementary categories such as heated tobacco (IQOS, Ploom) and tobacco-free nicotine pouches (Zyn, VELO, Nordic Spirit). The technology stack is a Shopify-based e-commerce platform integrated with Agechecked automated age verification for UK TPD/TPR compliance, and a free Vape Rewards Club loyalty programme offering up to 7% tiered cashback, exclusive discount codes, early sale access, and birthday bonuses.
The revenue model is direct-to-consumer retail: one-off unit-priced transactions on hardware, consumables, and accessories, supplemented by mix-and-match bulk pricing mechanics (e.g., 3-6 10ml bottles for £10, shortfill 2-3 packs for £20-£25) designed to drive basket size and volume. Customer segments are horizontal across three personas — adult smokers looking to quit, experienced vapers seeking upgrades, and beginner vapers needing guidance — addressed via an extensive content marketing library of buying guides, product reviews, and SEO-led organic acquisition. The company is bootstrapped (no external funding), is a member of the UK Vaping Industry Association (UKVIA), and is led by Founder Edward Swain with functional heads across Digital, Commercial, Finance, and Customer Services.
Vape Superstore firmographics
Firmographics- Name
- Vape Superstore
- Legal name
- Easytek Ltd
- Website
- https://vapesuperstore.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vape Superstore is a UK-based online vape retailer selling 7,000+ e-cigarettes, e-liquids, hardware, nicotine pouches, and heated tobacco products from 250+ brands directly to adult consumers via its Shopify e-commerce site, with no physical stores and nationwide next-day delivery.
- Ownership category
- akta.pro rank
Vape Superstore industry classification
Industry- Product category
- Vape and E-Cigarette Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industry
- Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where Vape Superstore is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vape Superstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online retail of vape products including hardware (kits, pods, coils), consumables (e-liquids, nic salts, nicotine pouches), and accessories. Revenue generated through individual transaction sales with mix-and-match bulk pricing deals to drive volume.
- Loyalty Program: Rewards club generating repeat purchases through cashback incentives (up to 7% tiered cashback), driving customer retention and lifetime value.
- Clearance and Discount Sales: Reduced-price clearance sections for discontinued or overstocked products, providing margin optimization on inventory management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk Mix & Match E-Liquids |
| Unit Pricing | Pay-as-you-go | Standard Individual Products |
| Unit Pricing | Pay-as-you-go | Multi-Pack Boxes |
| Subscription | Monthly | Vape Rewards Club |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vape Superstore product offering
Product offeringCore offering
Vape Superstore is an online-only retailer selling electronic cigarettes, vape kits, e-liquids, pods, coils, nicotine pouches, and heated tobacco products from over 250 brands. Operating from a London warehouse, the company serves UK adult consumers with age-verified purchases, free next-day delivery on orders over £20, and a loyalty rewards club offering up to 7% cashback.
Product overview
Vape Superstore is a UK-based online vape retailer offering a comprehensive vaping product portfolio through an e-commerce platform. The product range centres on four core categories: (1) E-Liquids encompassing various formats (50PG/50VG, nicotine salts, shortfills, high VG, freebase, hybrid) with over 1,800 flavours in 10ml-100ml sizes; (2) Vape Kits spanning starter kits through to advanced sub-ohm box mods, including pod systems (refillable and prefilled), big puff devices, and pen-style kits; (3) Vape Pods and Coils as replacement consumables for pod-based devices; and (4) Alternative nicotine products including nicotine pouches (Zyn, VELO, Nordic Spirit brands) and heated tobacco devices (IQOS, Ploom). The company also stocks an own-brand range (VS Fifty Fifty) and provides accessories such as tanks, batteries, and chargers. The offering is complemented by a loyalty rewards programme (Vape Rewards Club) offering up to 7% cashback.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Liquids Vape juices available in 50PG/50VG blends, nicotine salts, shortfills (50ml and 100ml), high-VG sub-ohm juices, freebase nicotine, hybrid nicotine, bar salt e-liquids, and nicotine-free options. Over 1,800 flavours across 10ml, 50ml, and 100ml bottle sizes with nicotine strengths from 0mg to 20mg, sold to UK adult vapers.
- Vape Kits Complete vaping devices including starter kits for beginners, pod kits (refillable and prefilled), big puff vapes, sub-ohm box mods, pen-style kits, and bundle kits that include e-liquids and accessories. Products span all experience levels from beginner to advanced vapers.
- Vape Pods Replacement pods for pod-based vaping systems, including prefilled vape pods (single flavour packs and multi-packs) and refillable vape pods compatible with various pod kit brands. Available in flavour profiles including tobacco, menthol, fruit, and berry.
- Vape Coils Replacement heating coils for vaping devices, including MTL (mouth-to-lung) coils and mesh coils, compatible with leading brands such as Aspire, GeekVape, Innokin, SMOK, Vaporesso, and Voopoo.
- Nicotine Pouches Tobacco-free oral nicotine products in slim and mini formats, including brands such as Zyn, KILLA, Pablo, V&YOU, SNÜ, Nordic Spirit, and VELO. Available in mint, fruit, and citrus flavours with strengths ranging from low (0-6mg) to strong (12mg+).
- Heated Tobacco Heat-not-burn tobacco devices and consumable tobacco sticks, including IQOS devices and sticks (TEREA, HEETS, DELIA variants) and Ploom EVO devices and sticks. An alternative to traditional smoking that heats tobacco rather than burning it.
- Accessories Vaping accessories including vape tanks (mouth-to-lung and sub-ohm), 18650 batteries, battery chargers, Type-C charging cables, and glass tanks. Complementary products supporting the core device and e-liquid range.
- VS Fifty Fifty Vape Superstore's own brand of 50PG/50VG e-liquids and nicotine salts, available in various flavours and nicotine strengths, designed for mouth-to-lung vaping and pod kits. Part of the company's exclusive product range launched in 2018.
- Nicotine Shots 10ml concentrated nicotine bottles for adding to shortfill e-liquids, available in freebase and nicotine salt formulations with various PG/VG ratios (30PG/70VG, 50PG/50VG, 100VG). Brands include Nic Nic, PlusNic, and Top Shot. Enables customisation of nicotine strength in shortfill bottles.
- Vape Rewards Club Customer loyalty programme offering up to 7% cashback on purchases, exclusive discount codes, early access to sales and new product launches, and birthday bonus points. Free to join and integrated with the customer account system.
Quantifiable outcome
- 30,000+ customers rated 'Excellent' on TrustPilot
- +2 more outcomes
Companies that use Vape Superstore
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Vape Superstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vape Superstore partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Easytek LtdcoreParent company that founded Vape Superstore in 2015. Easytek Ltd is the registered company (Registration No: 09397732, VAT No: 219263509) operating the Vape Superstore brand.
- UKVIAcoreProud members of UK Vaping Industry Association, supporting responsible vaping and informed decision-making. Represents the company in regulatory and public health discussions.
- Smokefree HackneyminorPartnership with public health initiative to raise awareness of vaping as a smoking cessation tool. Worked on community outreach and education programs.
- 250+ Vapour BrandscorePartnerships with over 250 vapour brands including Elf Bar, Lost Mary, Vaporesso, SMOK, GeekVape, IVG, Aspire, Voopoo, OXVA, Vampire Vape, Dinner Lady, JUUL, Nasty Juice, Doozy, and many more. Brands stock their products through Vape Superstore's retail channel.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Vape Superstore competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Vape Superstore social profiles
Digital presenceVape Superstore compliance and trust
Trust signalCompliance2 records
Vape Superstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vape Superstore leadership team
Management profileNumber of profiles
Profiles5 records
Vape Superstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vape Superstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vape Superstore
What does Vape Superstore do?
Vape Superstore is an online-only retailer selling electronic cigarettes, vape kits, e-liquids, pods, coils, nicotine pouches, and heated tobacco products from over 250 brands. Operating from a London warehouse, the company serves UK adult consumers with age-verified purchases, free next-day delivery on orders over £20, and a loyalty rewards club offering up to 7% cashback.
Is Vape Superstore a public or private company?
Vape Superstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vape Superstore founded?
Vape Superstore was founded in 2015. It employs 11 to 50 people.
Where is Vape Superstore based?
Vape Superstore is headquartered in London, United Kingdom, in the Europe region.
How does Vape Superstore make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are loyalty Program and clearance and Discount Sales.
Does Vape Superstore have an API?
No public API is recorded for Vape Superstore.
What industry is Vape Superstore in?
Vape Superstore's product category is Vape and E-Cigarette Retail. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAEAG, Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers). Its NAICS code is 459991 and its SIC code is 5960.