What Mission Design & Automation does

Mission Design & Automation is a private industrial automation company founded in 2004 and headquartered in Holland, Michigan, with 101–250 employees. The company designs and builds customized automation systems, with particular depth in drying and milling equipment aimed at the food processing industry. Its publicly known offering, the RENU™ Mill System co-developed with GTF Technologies, is engineered to convert raw food materials into powder for reuse, with stated benefits around food waste reduction, nutrient retention, and processing efficiency.

The company positions itself as a collaborative-engineering partner rather than a commoditized product vendor, delivering tailored automation solutions for sustainability-focused food manufacturers. Its primary identified vertical is food companies seeking to reduce waste and adopt more efficient raw-material conversion practices. Revenue mechanics, pricing, and customer logos are not publicly disclosed; the company is for-profit and private, and was previously engaged with Concurrence Capital Holdings in a 2017 funding event. CEO Scot Lindemann is the only named executive in the available record.

The current strategic emphasis is the scaling of the RENU™ Mill platform following its January 2026 launch with GTF Technologies. No evidence in the supplied data points to M&A activity, international expansion, regulatory milestones, certifications, or AI/ML capability development. Management depth, ownership structure, headcount trends, and backlog visibility are not disclosed.

Name

Mission Design & Automation

Website

https://missiondesignauto.com

Company type

Private

Founded year

2004

Headcount range

101–250 employees

Short description

Mission Design & Automation is a private Holland, Michigan-based industrial automation firm founded in 2004 that designs customized drying, milling, and process automation systems primarily for sustainability-focused food manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Core offering

Mission Design & Automation designs and builds custom industrial automation systems and equipment. Its flagship offering is the RENU™ Mill, a drying and milling system co-developed with GTF Technologies that converts raw food materials into powder to reduce food waste, improve efficiency, and retain nutrients for sustainability-focused food manufacturers.

Product overview

Mission Design & Automation provides industrial automation and design services, including a notable collaboration with GTF Technologies on the RENU™ Mill—a drying and milling system designed to convert raw food materials into powder, reducing food waste and enabling sustainable practices through improved efficiency and nutrient retention.

Differentiator

Problem solved

Functional benefit

Products and services

• RENU™ Mill System A drying and milling system co-developed with GTF Technologies that converts raw food materials into reusable powder, designed for sustainability-focused food manufacturers seeking to reduce waste, improve processing efficiency, and retain nutrients.
• Custom Industrial Automation System Design Engineered-to-order industrial automation system design and integration services for manufacturing clients, including food processors, leveraging collaborative engineering with technology partners to deliver customized solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GTF TechnologiescoreStrategic or Co-development Partner · 19 January 2026Mission Design & Automation collaborated with GTF Technologies to develop the RENU™ Mill, a drying and milling system designed to convert raw food materials into powder. The partnership focused on improving efficiency and nutrient retention while reducing food waste in the U.S. The system represents a joint development effort for sustainable food waste processing solutions.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bühler Group: Global leader in food processing and milling equipment, including drying and grinding technologies. Direct overlap with Mission Design's RENU Mill drying/milling focus, though Bühler serves a far broader portfolio across food and feed.
• GEA Group: Major industrial machinery supplier offering separators, homogenizers, and drying/evaporation systems for food processing. Comparable in industrial food equipment but with a much wider portfolio.
• SPX FLOW: Provides processing equipment for food, beverage, and industrial markets, including mixing, drying, and powder handling solutions relevant to RENU Mill-style applications.
• Tetra Pak: Food processing and packaging equipment giant serving dairy, beverage, and prepared food producers. Overlaps with Mission Design's vertical-focused industrial automation positioning.
• Marel: Supplies processing equipment, systems, and automation for the food industry, including grinding and portioning machinery with a parallel go-to-market focus on processors.
• Coperion: Manufactures compounding, extrusion, and material handling systems with strong food and chemical overlap, including powder processing capabilities adjacent to drying/milling automation.
• Andritz Group: Industrial machinery group with food and feed processing divisions (including drying technologies). Comparable in industrial food processing equipment scope and scale.
• JBT Corporation: Provides food processing and air transport equipment, with automation technologies across protein, liquid foods, and related vertical applications adjacent to Mission Design's food sustainability focus.

Direct peers

• Hosokawa Micron Group: Specializes in milling, drying, and processing equipment for powders across food and chemical applications. Closely aligned with Mission Design's drying/milling system value proposition and target use cases.
• ATS Automation Tooling Systems: Custom industrial automation integrator building bespoke production systems, similar in collaborative engineering model to Mission Design. Serves multiple verticals including food and life sciences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mission-design-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission Design & Automation