Todeschini
Todeschini is a Brazilian custom-furniture manufacturer founded in 1939, producing made-to-order residential and corporate furniture (closets, kitchens, built-ins) and selling exclusively through a 100+ store franchise network across Brazil and seven other Latin American countries, supported by a 125,000 m² plant and a captive finance arm.
- Company typePrivate
- Founded1939
- HeadquartersBento Gonçalves, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Todeschini does
Todeschini is a Brazilian custom-furniture manufacturer founded in 1939 in Bento Gonçalves, Rio Grande do Sul. The company designs, manufactures, and distributes custom-built residential and corporate furniture (móveis planejados) — including closets, kitchens, living-room built-ins, and home-office solutions — through a franchise network of more than 100 showrooms ("Ateliês") across Brazil and seven additional countries (Chile, Colombia, Paraguay, Uruguay, Dominican Republic, Costa Rica, Peru). Manufacturing is centralized at a 125,000 m² industrial park in Serra Gaúcha, one of the largest in Latin America, employing 700-1,000+ people and equipped with state-of-the-art European machinery.
The product platform rests on two proprietary technologies: Flexa, which enables custom dimensional adjustments from the production stage, reducing waste and lead time, and LifeColors, an exclusive palette of more than 4,000 colors based on the NCS (Natural Colour System) with satin, metallic, matte, and high-gloss finishes. The 2026 Collection extends the portfolio with new systems such as Portas Lyra (invisible doors), Sistema Articolato, Closet Galeria, Frentes Quadra, Frentes Cover (glass fronts), and Melaminas Tingidas. The company holds ISO 9001, ISO 14001, and FSC-C146450 certifications, signaling quality, environmental, and responsible-sourcing discipline.
Todeschini's revenue model is multi-layered: (1) one-time custom-furniture sales through franchise showrooms, (2) franchise fees and royalties via TDS Franqueadora LTDA, and (3) managed-services revenue from Todescredi, a wholly-owned captive finance institution established in 2008 that provides consumer credit for purchases made across the franchise network. Customer segments are primarily individual homeowners, with a secondary corporate/commercial channel; architects and interior designers act as a specifier ecosystem, supported by flagship partnerships at major design events (CASACOR, Casa Dexco, Bienal de Arquitetura Brasileira). The company is privately held and family-controlled, with João Farina Neto serving as Diretor Presidente and José Antônio Mossmann as Diretor Executivo.
Todeschini firmographics
Firmographics- Name
- Todeschini
- Legal name
- Todeschini S/A Industria e Comercio
- Website
- https://todeschini.com.br
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Todeschini is a Brazilian custom-furniture manufacturer founded in 1939, producing made-to-order residential and corporate furniture (closets, kitchens, built-ins) and selling exclusively through a 100+ store franchise network across Brazil and seven other Latin American countries, supported by a 125,000 m² plant and a captive finance arm.
- Ownership category
- akta.pro rank
Todeschini industry classification
Industry- Product category
- Custom Furniture Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Todeschini is headquartered
LocationHeadquarters
- HQ city
- Bento Gonçalves
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
Todeschini business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Furniture Sales: Todeschini designs, manufactures, and sells custom-built furniture (móveis planejados) for residential and corporate segments through its franchise network. The sales process involves initial consultation, custom project design, manufacturing, and professional installation. Products include closets, kitchens, living room furniture, and other built-in furniture solutions.
- Todescredi Financing: Todeschini operates Todescredi, a financial institution established in 2008 that provides financing for customers purchasing custom furniture through the franchise network across Brazil.
- Franchise Fees: Revenue generated through the franchise model, with TDS Franqueadora LTDA operating as the franchisor managing the network of over 100 stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom furniture quotes are project-specific based on dimensions, materials, finishes, and customization level |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Todeschini product offering
Product offeringCore offering
Todeschini designs, manufactures, and sells made-to-measure residential and corporate furniture (kitchens, closets, home offices, environments, doors, and panels) through a franchise network of 100+ showrooms, with in-house consumer financing via Todescredi. Manufacturing is centralized in a 125,000 m² plant in Bento Gonçalves, RS, using proprietary Flexa dimensional technology and the LifeColors palette of more than 4,000 finishes.
Product overview
Todeschini is a Brazilian furniture manufacturer specializing in custom-built furniture for residential and corporate segments, operating through a franchise model with over 100 stores in Brazil and abroad. The company offers an integrated product portfolio centered on customizable built-in furniture with technologies like Flexa (dimensional customization from production) and LifeColors (over 4,000 color options via NCS system). The 2026 Collection features innovative door systems including Portas Lyra (invisible doors), Sistema Articolato, Frentes Quadra, Frentes Cover (glass), and Closet Galeria, alongside material finishes like Melaminas Tingidas, Legno Matte Nogueira, and Metallic. Additional offerings include financial services through Todescredi and order tracking systems. The product ecosystem is unified by the brand's commitment to personalization, sustainability (ISO 9001/14001, FSC-certified woods), and design partnerships at events like CASACOR and Casa Dexco.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-built residential furniture (Móveis Planejados Residenciais) Made-to-measure modular residential furniture (kitchens, closets, home offices, living spaces, doors, and panels) designed, measured, manufactured, and installed for individual Brazilian homeowners, with millimeter-precise customization via Flexa technology and 4,000+ finish options via LifeColors. Sold through the 100+ franchise Ateliê showroom network across Brazil.
- Custom-built corporate furniture (Móveis Planejados Corporativos) Custom-built corporate and commercial furniture for offices and commercial environments, manufactured to client specifications using the same Flexa and LifeColors customization platform as the residential line and delivered through the franchise channel.
- Todescredi consumer financing In-house consumer financing service (Todescredi) offered to individual buyers of Todeschini custom furniture, providing credit to make high-ticket custom furniture purchases more accessible, administered by Todeschini (not an external bank).
Quantifiable outcome
- 85 years of experience manufacturing custom furniture
- +3 more outcomes
Companies that use Todeschini
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Todeschini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Todeschini partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship.
- Clara NahasflagshipPartnership with architect Clara Nahas for CASACOR São Paulo 2026. Created 'Estúdio Semibreve', a 55m² environment inspired by a musical score composed by Nahas's mother, exploring themes of memory and affection.
- Rafaella MansoflagshipPartnership with architect Rafaella Manso for CASACOR São Paulo 2026. Created 'Notas em Linhas' environment inspired by musical language, featuring her grandmother's piano as an emotional centerpiece.
- Mia KamimuraflagshipPartnership with architect Mia Kamimura for CASACOR São Paulo 2026. Created 'Entre o Visível e o Invisível' environment exploring contemporary life contrasts between reason and emotion.
- Isabella NalonflagshipPartnership with architect Isabella Nalon for CASACOR São Paulo 2026. Created 'A Poética do Ritmo' environment transforming architecture into a sensory experience dedicated to music, reading, and contemplation.
- Ary Polis JacobsflagshipPartnership with architect Ary Polis Jacobs for CASACOR Paraná 2026. Created 'Salotto di Pantucci Café e Bistrô' environment featuring Todeschini 2026 launches including Quadra panels and Cover fronts.
- Renan MutaoflagshipPartnership with architect Renan Mutao for CASACOR Paraná 2026. Created 'Salotto di Pantucci Café e Bistrô' environment featuring Todeschini 2026 launches including Quadra panels and Cover fronts.
- Crippa & Assis ArquiteturaflagshipPartnership with Crippa & Assis Arquitetura for CASACOR Paraná 2026. Created 'Casa Bem Vivida' environment featuring Todeschini Elementar natural oak countertop and Arbo pattern finishes.
- Marina LinharesflagshipPartnership with renowned designer Marina Linhares for Casa Dexco 2026. Created 'Poética do Espaço' environment exploring themes of impermanence and materials, featuring Cava Orno fronts and Fit shelves.
- Studio CarbonoflagshipPartnership with Studio Carbono for Bienal de Arquitetura Brasileira 'Querência Amada' project. Created 100m² environment translating contemporary living in Rio Grande do Sul with local traditions.
- Matte ArquiteturaflagshipPartnership with Matte Arquitetura for Bienal de Arquitetura Brasileira 'Querência Amada' project. Created 100m² environment translating contemporary living in Rio Grande do Sul with local traditions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Todeschini competitors and assessment
Company assessmentRegional players
- Dr. Carpenter: Mexican custom furniture (movez planejados) manufacturer with project-based selling and showrooms; comparable regional custom-furniture operator in a neighboring LatAm market where Todeschini does not yet have a material franchise presence.
Broad incumbents
- Wayfair: Online-first broad home furnishings retailer; represents the digitally-native, transparent-pricing alternative to Todeschini's franchise showroom model in the residential furniture category.
- IKEA: Global broad-line furniture and home furnishings incumbent; competes with Todeschini in residential kitchen and storage solutions but at the mass-market price point with a different configuration model.
Direct peers
- Florense: Brazilian premium custom furniture manufacturer with a comparable project-based, showroom-driven model for kitchens, closets, and integrated environments, competing head-to-head with Todeschini in the high-end residential segment.
- Scavolini: Italian premium custom kitchen manufacturer with a designer-led, project-based selling model; serves as an international benchmark for Todeschini's premium custom kitchen positioning and architect/specifier channel.
- Hacker Kitchens: German premium custom kitchen manufacturer with a large dealer network selling customizable, project-based kitchens; comparable to Todeschini's premium custom-built, multi-finish offering and showroom-led distribution.
- Kappesberg: Brazilian furniture manufacturer with a broad residential and corporate portfolio; comparable to Todeschini's Brazilian manufacturing footprint and channel breadth.
- Poliform: Italian premium modular furniture and kitchen systems manufacturer serving upscale residential projects; comparable to Todeschini in designer-led, customizable, project-driven premium furniture manufacturing.
- Dell Anno: Brazilian kitchen-focused custom furniture brand with a strong designer-led positioning and franchise retail network; directly comparable to Todeschini's project-led, architect-driven GTM in Brazil.
- Madesa: Brazilian custom furniture manufacturer (moveis planejados) with a direct-to-consumer + franchise model; competes with Todeschini in residential kitchens, closets, and bedroom furniture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Todeschini social profiles
Digital presenceTodeschini compliance and trust
Trust signalCompliance3 records
Todeschini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Todeschini leadership team
Management profileNumber of profiles
Profiles5 records
Todeschini subsidiaries and ownership
Company hierarchySubsidiaries1 record
Todeschini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Todeschini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Todeschini
What does Todeschini do?
Todeschini designs, manufactures, and sells made-to-measure residential and corporate furniture (kitchens, closets, home offices, environments, doors, and panels) through a franchise network of 100+ showrooms, with in-house consumer financing via Todescredi. Manufacturing is centralized in a 125,000 m² plant in Bento Gonçalves, RS, using proprietary Flexa dimensional technology and the LifeColors palette of more than 4,000 finishes.
Is Todeschini a public or private company?
Todeschini is a private company. It is classified as family owned and is currently operating.
When was Todeschini founded?
Todeschini was founded in 1939. It employs 501 to 1,000 people.
Where is Todeschini based?
Todeschini is headquartered in Bento Gonçalves, Brazil, in the Latin America region.
How does Todeschini make money?
Three revenue lines are on record. Custom Furniture Sales are the primary driver. The others are todescredi Financing and franchise Fees.
Who are Todeschini's main competitors?
Dr. Carpenter is listed as a regional player. Broad incumbents are Wayfair and IKEA. Direct peers are Florense, Scavolini, Hacker Kitchens, Kappesberg, Poliform, Dell Anno and Madesa.
Does Todeschini have an API?
No public API is recorded for Todeschini.
What industry is Todeschini in?
Todeschini's product category is Custom Furniture Manufacturing. Its primary akta.pro industry code is CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans). Its NAICS code is 33712 and its SIC code is 2510.